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8 min.

Products
Enhancing loyalty with conversational AI for customer experience

It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers are hungry for tailor-made interactions and a human touch, using AI-powered chatbots and other tools seems like the antithesis of what you should be doing. It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers […]

4 Jul 2024

11 min.

Products
Braze vs Salesforce: Pros, cons & an alternative marketing platform

In this guide, we’ll explore those differences in detail, as well as each tool’s benefits and limitations. Here’s a quick breakdown of the most important points: Below, we’ll explore these and other aspects of both platforms in detail. Additionally, we’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — […]

20 May 2024

14 min.

Products
WhatsApp marketing automation: Tools, templates & examples

WhatsApp’s growth has turned the messaging platform into an exciting marketing channel in big markets like Brazil, India, and the US. The team behind the app has also grown its marketing functionality to offer anything from simple bulk messaging to end-to-end shopping experiences. However, if you want to use WhatsApp to engage customers at scale, […]

20 May 2024

8 min.

Products
Customer Retention Marketing Guide: Strategies to Reduce Churn

There’s little that’s more thrilling than landing a brand-new customer. It’s a fresh opportunity that directly translates to more revenue and growth for your company. But there’s something that’s admittedly less exciting but just as (if not more) important: keeping the customers you already have. Retention marketing strategies don’t get the same flash and fanfare […]

14 May 2024

13 min.

Products
How to Build High-Impact Marketing Automation Workflows Across Channels

Marketing automation workflows are sets of rules used to automate different steps of the marketing process. For years, they’ve helped teams streamline time-consuming marketing tasks, mainly around sending emails, managing leads, and sharing data between systems. However, many teams are still only scratching the surface of standard email marketing automation. At the same time, there […]

13 May 2024

12 min.

Products
Customer journey analytics software: 10 best tools for marketers

The advent of new digital channels, like email, social media, SMS, and WhatsApp, led to customer journeys spanning many touchpoints. However, early analytics solutions (like Google Analytics) weren’t built to track all customer interactions across these complex journeys. This forced teams to use a combination of tools just to keep track of customers’ experiences across […]

13 May 2024

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9 min.

Products
How to Build a Successful Omnichannel Strategy in 2026

While many companies discuss omnichannel marketing, very few manage to deliver truly seamless brand experiences across every channel at scale. Achieving this consistency is challenging, it requires more than simply showing up on multiple platforms. A successful omnichannel strategy depends on: In this guide, we’ll walk you through the steps to build an effective omnichannel […]

10 May 2024

5 min.

Products
Everything you need to know about Meta’s latest deliverability rules for WhatsApp

If you’re a WhatsApp business account owner, then listen up.  Meta has announced its latest WhatsApp deliverability rules that mainly impact promotional messages from businesses to users. This blog uncovers the scope of this announcement and how, as a marketer, you can prepare yourself for this change. What is the WhatsApp deliverability update? To promote […]

6 May 2024

5 min.

How-to
Beyond discounts: 5 acquisition strategies to protect retail profit margins

In this blog, we discuss the benefits of a data-driven, tailored discounting plan before exploring five other powerful and effective customer acquisition and customer retention strategies you can use to grow your business. The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to […]

2 May 2024

6 min.

How-to
4 retail and ecommerce solutions to turn your team into a productivity powerhouse

Embracing innovation in retail marketing  With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ To achieve the highest performance possible, drive revenue, and exceed targets, you need to recognize each visitor as unique and build a tailored experience to reflect their needs and preferences. Customers want the brands they […]

2 May 2024

5 min.

How-to
5 Marketing Strategies for Financial Services to Enhance Customer Experience

It’s hard to overstate the importance of the customer experience in financial services. Previously, a good customer experience meant a warm greeting when customers entered a bank or a helpful meeting with a representative.  But today, the customer experience has gone online. Research from IBM shows that most financial processes—like applying for a loan, executing […]

2 May 2024

5 min.

How-to
Revolutionizing BFSI customer acquisition: 4 strategies to make you the #1 choice for prospects

For customers, finding an institution they trust to manage their hard-earned money is a heavy decision. Research shows that finance and banking are the most sensitive transactions customers make — even above their health — which means their choices are long and considered. That makes customer acquisition particularly tough in the financial sector, with financial […]

2 May 2024

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