Author

Hi, I'm Muharrem Derinkok

Co-Founder & Chief Product Officer at Insider One

Muharrem is a visionary entrepreneur and Co-Founder of Insider One. With over a decade of experience in the SaaS and digital marketing space, he has played a key role in scaling the company from an early-stage startup into a global unicorn. He leads product strategy, UX/UI design, innovation, and global product–market fit, driving sustainable growth through customer-centric technology and data-driven decision-making.

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7 min.

Products
Agent One Unified Customer Database

Agent One x UCD: an AI Agent that Knows Your Customer Most AI agents treat every customer like a stranger – your AI agent greets a logged-in Gold-tier member by asking for their name. It recommends a brand the customer has bought from for years, as if for the first time. It has no idea […]

10 Jun 2026

7 min.

Products
Introducing Lookup Tables: Native shared data for smarter segmentation and personalization

Not all the data that drives great personalization lives on the user profile. Some of the most valuable information for a campaign has nothing to do with an individual user. A flight’s cabin class and its amenities. A store’s opening hours and current local promotion. A resort’s check-in times and on-site events. This is contextual […]

4 Jun 2026

8 min.

Products
Your shoppers are discovering products on ChatGPT. Is your brand there?

Product discovery is changing. It moved into conversations. In 2025, OpenAI positioned ChatGPT as more than just a chatbot, but as an extensive platform, with GPT-based apps, integrations, and a growing ecosystem where users actively explore products, services, and recommendations within the interface. At the same time, firms like Gartner continue to highlight a clear […]

26 May 2026

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