Retail & ecommerce growth, accelerated

Power every retail journey with real-time personalization that drives conversions, loyalty, and lifetime value.

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Retail & ecommerce growth, accelerated
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

From first intent to repeat purchase

Turn real-time shopper behavior into personalized discovery, conversations, offers, and journeys that increase conversion, AOV, and lifetime value.

Build data-driven journeys to boost any commerce goal

Build data-driven journeys to boost any commerce goal Build data-driven journeys to boost any commerce goal

Build data-driven journeys to boost any commerce goal

Leverage a library of pre-built templates proven to boost any ecommerce goal in the quickest time possible. Launch campaigns that drive urgency and boost revenue, in just a few clicks. No IT support necessary.

Let AI act on shopper intent, not just analyze it

Agent One turns shopper signals into action in real time, helping teams move beyond static analysis to make smarter decisions across the customer journey. It can understand intent, choose the next best experience, and continuously improve how shoppers are engaged.

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From signal to action

Understand

Recognize intent from browsing, search, purchase history, affinities, and conversations.

Decide

Determine the relevant product, offer, audience, channel, and moment.

Act and improve

Personalize experiences and journeys, then continuously learn from what shoppers do next.

3 CAPABILITIES OF INSIDER ONE’S PERSONALIZATION

Share relevant content, products, and offers
across every touch point and channel

Make your products and services a joy to discover with individually tailored experiences and recommendations at every touchpoint.

<p>Deliver smart recommendations</p> <p>Deliver smart recommendations</p>

Deliver smart recommendations

Use strategies like bought-together, user-based, and most valuable products to tailor every recommendation. Our AI combines product attributes with user affinity to auto-optimize for maximum engagement and conversions.

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<p>Transform search experiences</p> <p>Transform search experiences</p>

Transform search experiences

Personalize search results based on past and predicted behaviors. Offer AI-led search recommendations to help customers discover products faster.

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<p>Enable immersive story-based discovery</p> <p>Enable immersive story-based discovery</p>

Enable immersive story-based discovery

Insider’s thumbnail-to-fullscreen experiences help get more eyes on products through a snackable storytelling format.

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Convert more without giving more away

Not every shopper needs an incentive to buy. Use real-time behavior, purchase intent, and predictive Discount Affinity to understand who is likely to convert at full price and create more relevant reasons to act before reaching for another discount.

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Know who actually needs the offer

Identify shoppers with high, medium, or low discount affinity based on their behavior and purchase history. Save stronger incentives for customers who are genuinely price-sensitive instead of discounting to everyone.

Platform Tour

Give shoppers more reasons to say yes

Increase purchase confidence with personalized recommendations, relevant product discovery, social proof, urgency, and value-led incentives so price isn’t the only reason to convert.

Platform Tour

Optimize for profit, not just conversion

Test different experiences and incentive levels by audience to understand what actually changes purchasing behavior and where you can protect margin without sacrificing performance.

Platform Tour

Know who actually needs the offer

Identify shoppers with high, medium, or low discount affinity based on their behavior and purchase history. Save stronger incentives for customers who are genuinely price-sensitive instead of discounting to everyone.

Platform Tour

Give shoppers more reasons to say yes

Increase purchase confidence with personalized recommendations, relevant product discovery, social proof, urgency, and value-led incentives so price isn’t the only reason to convert.

Platform Tour

Optimize for profit, not just conversion

Test different experiences and incentive levels by audience to understand what actually changes purchasing behavior and where you can protect margin without sacrificing performance.

Platform Tour

“Insider has a suite of highly powerful products that [drive] great growth across all our metrics—page views, new user acquisition, and clicks. We’ve seen higher AOV and increased product page views since implementation.”

Ecommerce Sales Manager
IKEA

Built for your biggest shopping moments

Move quickly during launches, sales, and peak seasons with ready-to-use journeys, real-time personalization, and marketer-led campaign creation across channels.

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Win the moments that matter most

Move faster during launches, promotions, and peak shopping periods with ready-to-use journeys, real-time personalization, and campaigns built to handle high-intent traffic.

Platform Tour

Test what moves shoppers

Run A/B tests across experiences, offers, layouts, and messaging to see what actually improves conversion, engagement, and revenue.

Platform Tour

Win the moments that matter most

Move faster during launches, promotions, and peak shopping periods with ready-to-use journeys, real-time personalization, and campaigns built to handle high-intent traffic.

Platform Tour

Test what moves shoppers

Run A/B tests across experiences, offers, layouts, and messaging to see what actually improves conversion, engagement, and revenue.

Platform Tour

Gain a 360° understanding of your customers

Connect digital behavior with purchase, loyalty, and offline store data to keep experiences relevant as customers move between your website, app, messaging channels, and physical stores.

Gain a 360° understanding of your customers Gain a 360° understanding of your customers

You are in good company

Check out these real-world results to see how the world’s favorite brands are driving more revenue and higher email performance with Insider One.

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49x ROI in eight weeks

“Insider One helped us achieve a remarkable 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider. We couldn’t believe how quick everything was to set up, and the results have been incredible."

Ecommerce Director
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25% increase in customer lifetime value

“No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website.”

Ecommerce Director at Slazenger
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72x ROI in 12 months

“Insider One is a leader in non-traditional channel marketing which offers us new ways to engage with our customers, across all channels. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers.”

Head of CRM

Loved by brands, trusted by analysts

IDC Agentic
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
IDC Agentic
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Insider One named a 2026 IDC Marketscape Leader for Agentic Marketing
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Conversational Agents

AI Orchestration

AI Composable

Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines
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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25
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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024
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Generative AI

Personalization

Segmentation

Analytics

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms
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Personalization

Channel Breadth

AI / Machine Learning

Insider One tops G2’s Fall ’26 reports as the Top Leader across 14 Categories
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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“Insider has a suite of highly powerful products that [drive] great growth across all our metrics—page views, new user acquisition, and clicks. We’ve seen higher AOV and increased product page views since implementation.”

Ecommerce Sales Manager
IKEA

Become Unstoppable
with Insider One

Want to generate more revenue and growth from your customer experience initiatives?

Get a demo

Frequently Asked Questions

How do you do eCommerce marketing?

Ecommerce marketing involves leveraging digital channels to promote and sell products, using strategies like SEO, social media, and email marketing to reach and engage potential customers. Leverage a marketing platform such as Insider to streamline your eCommerce marketing efforts and access everything you need in one platform.

How to use marketing automation for eCommerce?

Using marketing automation in eCommerce streamlines repetitive tasks, such as email campaigns and customer segmentation, saving time and enabling personalized communication at scale for a more efficient and effective marketing approach.

Why is marketing automation important in eCommerce?

Marketing automation is vital in eCommerce as it enhances customer engagement, enables targeted messaging, and helps in nurturing leads, resulting in improved sales, streamlined processes, and a more personalized customer experience.

What is ecommerce personalization?

Ecommerce personalization refers to tailoring the shopping experience for individual customers by using their preferences, behaviors, and purchase history to provide relevant product recommendations, personalized content, and a more engaging shopping journey.