Explore with categories

12 min.

Products
Customer targeting: What it is, how it works, examples, and more

Accurate customer targeting is the foundation of any successful marketing strategy. Here’s how to take full advantage of it. Customer targeting  enables you to find the correct audiences for each campaign.  This lets you create consistent, personalized experiences across all channels for every customer. In the past, this was nearly impossible because of disconnected systems […]

16 Dec 2023

8 min.

Products
The Essential Guide to Customer Data Integration (and Its Impact)

A single customer can have tens or even hundreds of interactions across your website, mobile app, email messages, and other touchpoints before making a purchase. That’s an overwhelming number of opportunities for engagement — and potential missteps. Now, scale that by thousands of customers, each with their own unique paths to purchase, all to be tracked and understood by […]

15 Dec 2023

16 min.

Products
How Sirius AI™ helps brands boost productivity and profitability by automating omnichannel journeys on Architect

Achieving true personalization remains a significant challenge for many brands. The need for seamless user experiences and the increasing complexity of creating unique cross-channel customer journeys demand more innovative solutions.  In this article, we’ll cover how marketers can combine the power of Insider’s AI solution, Sirius AI™, with our omnichannel customer journey builder, Architect, to […]

14 Dec 2023

8 min.

Products
Understanding the power of generative AI for customer experience building

Crafting customer experiences that resonate with your audience is both an art and a science. As digital technologies expand, so does the demand for personalized, engaging interactions that captivate customers. But doing this takes time: something marketers never seem to have enough of.  Until now. In this article, we’ll dive into the power of using […]

14 Dec 2023

13 min.

Products
How to Choose the Best WhatsApp Business Platform for your brand

WhatsApp Business has emerged as a powerful tool for brands to engage with customers in real-time, foster relationships, and streamline communication. However, the challenge lies in selecting the best WhatsApp Business platform that aligns seamlessly with your brand’s unique needs and objectives.  From understanding the features offered by different platforms to evaluating their compatibility with […]

13 Dec 2023

13 min.

Products
What are the Email Marketing Best practices in 2026

Over 333 billion emails are sent daily; it can often feel like they’ve all landed in our personal inbox.  Email marketing has become the default for brands worldwide. However, if you want to cut through the clutter (and spam folder), you need to ensure you’re not sending generic, bulk emails to everyone in your subscriber […]

13 Dec 2023

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Sign up now

10 min.

Products
Best Email Marketing Software in 2026

Every year, email marketing grows bigger, and it’s projected to generate about $12.45 billion in revenue in 2026. Companies investing in email marketing need to adapt to the trends and expectations of customers. The popularity of email means it’s oversaturated, and if you want to stand out, it’s no good sending generic, one-size-fits-all emails to your […]

13 Dec 2023

15 min.

Products
What is a product recommendation engine? (Uses and top 3 options)

Recommendation systems are common today, especially on eCommerce sites. The reason for that is simple — they’re extremely powerful for increasing customer engagement, conversions, revenue, average order value (AOV), and other key metrics. At Insider One, we’ve seen the impact of relevant product recommendations first-hand. For example: In this guide, you’ll learn exactly how product […]

13 Dec 2023

14 min.

Products
9 Best Dynamic Yield competitors and alternatives (by use case)

However, many teams start looking for a Dynamic Yield alternative when they want to: In this article, we’ve compiled the nine best Dynamic Yield competitors and alternatives for different use cases, including: The first six are cross-channel personalization and engagement solutions. This means they can let you reach your customers on a variety of touchpoints […]

12 Dec 2023

7 min.

How-to
10 actionable insights for retail and eCommerce marketers from Black Friday weekend 2023

1. High inflation had little impact over the Black Friday weekend According to Nielsen, the same basket of goods costs global consumers 18% more in 2023, compared to 2022. So, it’s unsurprising that many brands thought this would impact sales over Black Friday; the cost of living crisis paired with inflation does not sound like […]

6 Dec 2023

4 min.

Products
How Sirius AI™, the world’s most comprehensive AI solution for CX, helps brands do more with less

Why did we launch Sirius AI™ ? “For many brands, achieving true personalization—a totally unique experience per person—remains a challenge,” says Hande Cilingir, CEO and Co-Founder at Insider One. “This is largely caused by unmanageable workloads and the amount of manual effort required to execute customer journeys. That’s why we developed Sirius AI™ – our […]

21 Nov 2023

16 min.

Products
Top AI personalization Tools to Boost Engagement and Conversions

At their core, personalization solutions powered by artificial intelligence (AI) analyze lots of data — like browsing histories, purchases, and social media interactions — and automatically produce useful insights. Brands can use these insights to deliver tailored experiences to customers at different points in their journeys. However, beyond this standard functionality, AI technologies are very diverse depending on the use cases they’re built […]

10 Nov 2023

12...1819202122...4445

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Be unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

Get a demo