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10 min.

Products
AI Marketing Agents Explained: Types, Use Cases, and What to Look for in a Platform

Summary AI marketing agents go beyond automation by planning, executing, and improving marketing tasks autonomously. Their success depends on unified customer data, real-time signals, and coordinated decision-making to deliver more effective and measurable marketing outcomes. There’s a moment in every platform evaluation when a vendor shows you an agent demo that looks genuinely impressive, and […]

9 Jul 2026

9 min.

Products
How to Map Customer Journeys with First-Party Data

Summary Effective customer journey mapping is built on unified first-party data rather than static personas. Real-time behavioral signals and lifecycle-based actions help move customers through their journey, while success is measured by progression and long-term customer value. The journey map on your conference room wall was probably built during a two-day workshop, anchored to personas […]

9 Jul 2026

9 min.

Products
What an AI Design Agent Actually Does in a Modern Marketing Stack

Summary AI design agents create and optimize marketing creative using real-time customer data while maintaining brand consistency across channels. Their value comes from integration with customer data and workflows, enabling faster campaign execution and continuous performance improvement. There is a version of artificial intelligence (AI) creative automation that looks impressive in a product demo and […]

8 Jul 2026

10 min.

Products
Why Real-Time Decisioning is Rewriting the Rules of Marketing Execution

Summary Real-time decisioning uses live customer signals to determine the best action, channel, and timing instantly. A unified architecture minimizes latency between decision and delivery, enabling more relevant customer experiences than static segmentation. A customer visits the same product page three times in one session. Your campaign platform’s next scheduled batch run isn’t due for […]

8 Jul 2026

9 min.

Products
How AI Decisioning is Transforming Marketing and Why Most Platforms Still Miss the Point

Summary AI decisioning goes beyond rules and predictions by selecting the best action in real time using machine learning and business constraints. Its effectiveness depends on unified customer data, native real-time architecture, and continuous optimization based on business outcomes. There is a gap between what vendors call artificial intelligence (AI) and what AI actually does […]

8 Jul 2026

8 min.

Products
How to Increase Mobile App Engagement: Proven Strategies That Drive Retention

Summary Sustainable mobile app engagement comes from a lifecycle-driven strategy powered by behavioral triggers and predictive segmentation. Aligning messaging with each user stage and measuring business outcomes helps improve retention and long-term growth. A user downloads your app, opens it twice, and quietly disappears. No uninstall, no complaint, just silence. The DAU/MAU (daily active users […]

8 Jul 2026

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9 min.

Products
Smart Recommender: AI Similarity and Complementary Algorithms

Smart Recommender’s Similarity Engine: Three New AI Algorithms for Every Product Part of Smart Recommender, Insider One’s AI-powered recommendation engine, three algorithms: Visually Similar, Similar, and a smarter Complementary, now bring relevant recommendations to your whole catalog, not just your bestsellers. Most recommendation engines are great at doing one thing: learning from your top performers. […]

7 Jul 2026

9 min.

Products
How to Choose Email Personalization Software That Actually Drives Revenue

Summary Effective email personalization requires unified customer data, real-time segmentation, dynamic content, and cross-channel orchestration. Platforms that combine these capabilities in one solution can deliver faster personalization while reducing integration complexity and costs. There is a specific moment every customer relationship management (CRM) or marketing operations leader recognizes: you have set up your email personalization […]

7 Jul 2026

9 min.

Products
Email Deliverability in 2026: What’s Actually Changing and What to Do About It

Summary High email delivery does not guarantee inbox placement. Strong authentication, positive engagement signals, and modern performance metrics are essential for improving inbox visibility and maximizing email marketing results. A campaign reporting a 98.5% delivery rate can look perfectly healthy on a dashboard while a significant portion of those messages land in spam, promotions tabs, […]

7 Jul 2026

9 min.

Products
How to Build a Customer Lifecycle Management Strategy That Actually Drives Revenue

Summary An effective customer lifecycle strategy adapts to changing behavior using real-time data, behavioral triggers, and AI-driven decisioning. Measuring performance at each lifecycle stage helps identify where customers drop off and where retention efforts will have the greatest impact. There is a specific kind of frustration that hits retention teams around month six of a […]

7 Jul 2026

10 min.

Products
How to Turn Your SMS Channel into a Two-way Revenue Machine

Summary Conversational SMS drives stronger engagement than one-way broadcasts by encouraging replies and capturing valuable customer data. Success depends on AI-powered conversations, unified customer profiles, and measuring interaction-based metrics that improve personalization and long-term revenue. When someone replies to a brand text and hears nothing back, the relationship shifts. The channel stops feeling like communication […]

7 Jul 2026

9 min.

Products
How AI is Reshaping Marketing Design Workflows in 2026

Summary An AI-native marketing design workflow connects planning, content creation, and campaign execution into a continuous learning loop. Lasting improvements come from redesigning workflows, not just adopting AI tools, so creative quality, consistency, and performance improve over time. There is a specific kind of frustration growing inside high-performing marketing teams right now: they adopted AI […]

7 Jul 2026

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