Explore with categories

11 min.

Products
Instagram DM automation: Tips, tools, and best practices to engage (and convert) your followers

So it’s safe to assume that a large portion of your customer base regularly spends time on Instagram. And here’s the thing that’s likely even more surprising: They want to hear from you there. An impressive 75% of consumers now prefer to engage with a brand using private messaging channels (like social media direct messages) […]

4 Jul 2024

11 min.

Products
The Best Conversational AI Platforms to Elevate Customer Experiences in 2026

Conversational AI uses artificial intelligence, primarily through chatbots, to engage customers in human-like, two-way conversations. These interactions can occur through text messages or voice assistants. Conversational AI technology (along with conversational marketing and personalized customer experiences in general) is here to stay. It’s up to businesses to adapt and keep pace with customer expectations that […]

4 Jul 2024

8 min.

Products
Enhancing loyalty with conversational AI for customer experience

It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers are hungry for tailor-made interactions and a human touch, using AI-powered chatbots and other tools seems like the antithesis of what you should be doing. It’s easy to think that AI will hinder a personalized customer experience. When today’s consumers […]

4 Jul 2024

11 min.

Products
Braze vs Salesforce: Pros, cons & an alternative marketing platform

In this guide, we’ll explore those differences in detail, as well as each tool’s benefits and limitations. Here’s a quick breakdown of the most important points: Below, we’ll explore these and other aspects of both platforms in detail. Additionally, we’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — […]

20 May 2024

14 min.

Products
WhatsApp marketing automation: Tools, templates & examples

WhatsApp’s growth has turned the messaging platform into an exciting marketing channel in big markets like Brazil, India, and the US. The team behind the app has also grown its marketing functionality to offer anything from simple bulk messaging to end-to-end shopping experiences. However, if you want to use WhatsApp to engage customers at scale, […]

20 May 2024

8 min.

Products
8 Proven Retention Marketing Strategies to Boost Customer Loyalty in 2026

There’s little that’s more thrilling than landing a brand-new customer. It’s a fresh opportunity that directly translates to more revenue and growth for your company. But there’s something that’s admittedly less exciting but just as (if not more) important: keeping the customers you already have. Retention marketing strategies don’t get the same flash and fanfare […]

14 May 2024

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13 min.

Products
9 proven marketing automation workflows (examples & templates) for 2026

Marketing automation workflows are sets of rules used to automate different steps of the marketing process. For years, they’ve helped teams streamline time-consuming marketing tasks, mainly around sending emails, managing leads, and sharing data between systems. However, many teams are still only scratching the surface of standard email marketing automation. At the same time, there […]

13 May 2024

12 min.

Products
Customer journey analytics software: 10 best tools for marketers

The advent of new digital channels, like email, social media, SMS, and WhatsApp, led to customer journeys spanning many touchpoints. However, early analytics solutions (like Google Analytics) weren’t built to track all customer interactions across these complex journeys. This forced teams to use a combination of tools just to keep track of customers’ experiences across […]

13 May 2024

9 min.

Products
How to Build a Successful Omnichannel Strategy in 2026

While many companies discuss omnichannel marketing, very few manage to deliver truly seamless brand experiences across every channel at scale. Achieving this consistency is challenging, it requires more than simply showing up on multiple platforms. A successful omnichannel strategy depends on: In this guide, we’ll walk you through the steps to build an effective omnichannel […]

10 May 2024

5 min.

Products
Everything you need to know about Meta’s latest deliverability rules for WhatsApp

If you’re a WhatsApp business account owner, then listen up.  Meta has announced its latest WhatsApp deliverability rules that mainly impact promotional messages from businesses to users. This blog uncovers the scope of this announcement and how, as a marketer, you can prepare yourself for this change. What is the WhatsApp deliverability update? To promote […]

6 May 2024

5 min.

How-to
Beyond discounts: 5 acquisition strategies to protect retail profit margins

In this blog, we discuss the benefits of a data-driven, tailored discounting plan before exploring five other powerful and effective customer acquisition and customer retention strategies you can use to grow your business. The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to […]

2 May 2024

6 min.

How-to
4 retail and ecommerce solutions to turn your team into a productivity powerhouse

Embracing innovation in retail marketing  With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ To achieve the highest performance possible, drive revenue, and exceed targets, you need to recognize each visitor as unique and build a tailored experience to reflect their needs and preferences. Customers want the brands they […]

2 May 2024

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