Insider One and Google Partner to Turn Any Brand’s Data Warehouse into a Real-Time Customer Engagement Engine
NEW YORK, NEW YORK — June 9, 2026 — Insider One, the leading agentic customer engagement platform used by 2,000+ global brands, today announced a strategic partnership with Google to help businesses deliver more intelligent, personalized customer experiences powered by AI and real-time data. For the first time, brands can activate live data directly from Google BigQuery into personalized, AI-orchestrated customer journeys, across web, mobile, email, SMS, RCS, and WhatsApp, without a single line of custom engineering code.
The partnership is built on six integrated pillars across Google’s product ecosystem: Google BigQuery, Google Cloud Storage, Google Analytics, Google Ads, Rich Communication Services (RCS) Business Messaging, and Vertex AI. Together with Insider One’s closed-loop agentic architecture, they form the most complete data-to-engagement stack available to enterprise marketers today.
Historically, enterprise marketing teams have faced a frustrating paradox: their richest customer data, purchase history, propensity scores, loyalty tiers, predictive model outputs, lives inside Google BigQuery, but activating it required weeks of engineering work and custom pipelines, often rendering it outdated by the time campaigns launched. Insider One’s native BigQuery integration eliminates this lag. Customer attributes, behavioural events, and modelled segments sync directly from BigQuery into Insider One’s unified customer profiles in real time, triggering personalised journeys the moment a signal changes. A customer crossing a predicted churn threshold in BigQuery can automatically receive a tailored retention offer across their preferred channel within seconds, with no engineering intervention. This is further enhanced by Google Cloud Storage, enabling brands to ingest bulk historical datasets, product catalogues, and AI model artifacts directly into Insider One, giving the platform’s AI engines richer signal from day one.
“Data should be the foundation of customer engagement. Our integration with Google BigQuery allows brands to activate their most valuable data directly from their warehouse, while maintaining the governance and scalability of the Google Cloud ecosystem. Marketing teams no longer need to choose between analytical rigour and real-time speed.”, said Muharrem Derinkök, Co-Founder & CPO, Insider One.
A major component of this partnership is the deep integration with Google’s Vertex AI platform, which gives Insider One customers access to Google’s Gemini large language models and a full MLOps suite to train, deploy, and serve custom predictive models at enterprise scale. In practice, brands can now bring their own Vertex AI-trained models, demand forecasting, next-product-to-buy predictions, lifetime value classifiers, directly into Insider One’s journey orchestration engine as live triggers. Outputs generated in Vertex AI become live decision points, automatically initiating the right action when a customer crosses a defined threshold. At the same time, Gemini-powered natural language interfaces inside Insider One’s platform mean marketers can query performance, generate personalised copy variants, and build audience segments by simply describing what they want, without SQL or data science support. AI becomes a collaborator for the whole marketing team, not a tool reserved for engineers.
The partnership also closes the long-standing gap between paid and owned channels. Insider One’s first-party predictive audiences, including churn-risk users, high-LTV cohorts, and likely-to-lapse customers, can now sync directly into Google Ads, enabling marketers to suppress recent purchasers, prioritize high-intent prospects, and align paid creatives with real-time on-site personalization. Meanwhile, Google Analytics feeds impression, click, and conversion data back into Insider One’s unified profiles, creating a fully closed feedback loop where paid media and personalization continuously inform and optimize each other.
Perhaps the most visible consumer-facing outcome of the partnership is Insider One’s native support for Google’s Rich Communication Services (RCS) Business Messaging, the next generation of SMS, delivered natively inside the Android Messages app without a separate app download. Through Insider One, brands can now send RCS messages featuring verified sender identities, high-resolution image and product carousels, interactive quick-reply buttons, one-tap purchase actions, and real-time read receipts.Unlike push notifications or email, RCS operates within the user’s most immediate communication channel, their phone inbox, delivering app-like experiences without requiring an app download. Because RCS is fully integrated into Insider One’s cross-channel journey builder, it works seamlessly alongside other touchpoints, allowing, for example, an unopened email to trigger a personalized RCS follow-up featuring the exact product a customer was browsing, tailored pricing, and a frictionless purchase option, all powered by real-time BigQuery data and Vertex AI predictions.
“AI is transforming how brands understand and interact with their customers,” said Muharrem Derinkök, Co-Founder and CPO at Insider One. “Our partnership with Google brings together powerful AI capabilities and real-time customer data to help marketers deliver experiences that are not only personalized, but also timely, contextual, and deeply relevant.”
The partnership will also enable new innovation across messaging and conversational engagement, opening opportunities for brands to interact with customers in more natural, conversational ways powered by AI. These capabilities will allow businesses to engage customers at key moments with intelligent assistance, automated responses, and personalized recommendations.
Insider One and Google will continue to expand the partnership with joint go-to-market activity targeting enterprise brands in retail, financial services, and telecoms, sectors where data activation speed and conversational engagement deliver the highest commercial impact.
On the product roadmap: deeper integration with Google Performance Max and Google Customer Match will give Insider One customers tighter coordination between first-party audience strategy and Google’s full advertising ecosystem. Gemini-powered agents within Insider One’s Conversational CX product will enable brands to deploy AI agents capable of handling end-to-end customer interactions, from product discovery and purchase support to post-sale service, within Google’s messaging infrastructure.
About Insider One
Insider One is the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth.
Insider One is the only platform that brings together a native Customer Data Platform (CDP), journey orchestration across the broadest set of channels, purpose-built agents, advanced personalization, and AI, trusted by over 2,000 customers, including Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP.
Insider One has built a new operating model for marketing and customer engagement, where intelligent systems and agents do not just inform decisions; they execute them. Beyond AI decisioning, our AI plans, creates, executes, and optimizes the end-to-end customer journey autonomously. Marketing and customer engagement teams define the outcomes they want to achieve, and AI determines the optimal path to reach them, continuously ingesting and interpreting live signals to identify the next best action in real time, and orchestrating engagement across every channel, moment, and interaction.
At its core, Insider One operates on a closed-loop architecture where data, decisioning, and execution exist within one system, with every outcome feeding directly back into the intelligence layer, enabling real-time learning with no gap between insight and action, removing the need for campaigns completely.
Through Agent One™, its suite of purpose-built agents, brands can engage customers in real time, generating rich intent and preference signals from every interaction to continuously enrich customer profiles and strengthen performance, creating a compounding advantage.
Loved by customers and recognized by analysts, Insider One is consistently ranked as a leader by Gartner, Forrester, IDC, and G2 in key categories, including: AI, Personalization, Cross-Channel Marketing, Customer Data, and more. Accolades include:
Today, Insider One is powered by more than 1,500 team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles held by women.
Through initiatives such as SheCodes, SheLeads, Young Engineers Club, and 100 Cities, 100 Projects, Insider One continues to expand its global impact, creating opportunities and advancing inclusion, education, and equity for future generations.
About Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Android, Google Play, Chrome, YouTube, Google Workspace, and Google Cloud, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
Disclaimer
This press release contains forward-looking statements, including statements regarding the expected benefits of the partnership between Insider One and Google, future product capabilities, and anticipated business outcomes. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Factors that may affect such outcomes include changes in market conditions, technological developments, and other risks beyond the control of the parties. Neither Insider One nor Google undertakes any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
Platform Overview
Integration Hub
Insider One AI™
Personalization
Journey Orchestration
Reporting & Data
Behavioral Analytics
Web
Email
Site Search
Conversational CX
Web Push
InStory
App
Join the $0 Migration Movement™
The Insider One Difference
Compare Vendors
Switch to Insider One
Success Story
Retail & Ecommerce
Financial Services
Travel & Hospitality
Beauty & Cosmetics
Automotive
Telecommunications
Total Economic Impact™ Study
WhatsApp Explorer
SMS Template Library
CDP Explorer
Blog
E-Books & Guides
Glossary
