Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024

We’re proud to be named a Leader, with top scores in Product Vision and 16 other criteria.

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Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

“Insider One stands out as the sole vendor in this evaluation that enables customers to create Generative AI segments using natural language, removing the need for technical expertise.”

Chiara De Gasperin
Analyst, Forrester

Maximize impact with AI-powered precision

Insider One leads in 16 categories, including Generative AI & AI for Personalization and Recommendations, Audiences and Segmentation, Analytics, and more.

Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions.

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Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

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Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

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Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions.

Platform Tour

Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

Platform Tour

Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

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Unify data, personalize experiences,
and drive omnichannel engagement at scale

Bring customer data from any source to deliver highly relevant omnichannel experiences and get instant, actionable insights to improve your campaigns.

Create and launch exceptional omnichannel experiences with ease

Build personalized customer experiences across channels with 140+ ready-made, marketer-approved, templates designed to meet every business objective, industry metric, or goal.

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Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

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Go from insights to action with real-time analytics

Make smarter decisions with live analytics and detailed performance reports. Use AI to generate more insights to improve your omnichannel experience strategy.

Platform Tour

Create and launch exceptional omnichannel experiences with ease

Build personalized customer experiences across channels with 140+ ready-made, marketer-approved, templates designed to meet every business objective, industry metric, or goal.

Platform Tour

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Platform Tour

Go from insights to action with real-time analytics

Make smarter decisions with live analytics and detailed performance reports. Use AI to generate more insights to improve your omnichannel experience strategy.

Platform Tour

Integrate seamlessly

Connect Insider One with your other tools and systems with 100+ integrations.

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Industry-first solutions to amplify customer engagement

Insider One AI

Achieve 60% higher productivity and efficiency with Generative AI led segmentation, customer journeys, and campaign content.

Instory

Boost engagement and conversions with
captivating social-media like full-screen
experiences to help shoppers discover the
best products in the quickest time.

Site Search

Make it easier for users to find exactly what they’re looking for, in the shortest time with AI-powered search recommendations.

WhatsApp Commerce

Deliver web-style end-to-end buying experiences, while leveraging the power of two-way conversational messaging.

Why leading brands choose Insider One

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49x increase in ROI in eight weeks

“At the end of the day, our goal is to increase sales and Insider One helps us do that. Since working with Insider One, we’ve seen 12X ROI growth. We’ve seen more and more conversions that translate into showroom visits and test drive requests, which has led to more sales.”

Digital Marketing Manager
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17x ROI

“"No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website."”

Head of Brand
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259% increase in CVR

"We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."

Senior Ecommerce Manager
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150% increase in lead generation

"At the end of the day, our only goal is to increase sales, and using a tool like Insider One helps us do that."

Digital Marketing Manager

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
IDC Omnichannel
IDC AI
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
IDC Omnichannel
IDC AI
G2
Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines
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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25
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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms
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Personalization

Channel Breadth

AI / Machine Learning

Insder One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025
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AI

Journey Orchestration

Unifying Customer Data

Insider One tops G2’s Summer ’26 reports as the Top Leader across 11 Categories
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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Insider One offers a multitude of segmentation options to send personalized WhatsApp campaigns. We love their templates library and the opt-in templates have helped us grow our subscriber base.

Ecommerce Director
Birkenstock

With Insider One’s powerful AI, we were able to engage our users to take the step from browsing to purchasing – all because they received more relevant and personalized offers. We were able to see a 25% increase in conversion rate in just one week.”

Digital Marketing Director
A.S. Watson Group

“Insider One’s Growth Consultants have helped us with the ideation, creation, and execution of campaigns after onboarding. Their pre-built templates save loads of time and effort, allowing us to run several campaigns simultaneously.”

Digital Content and Web Design Director
Puma

We were also delighted to find Insider One lived up to their promise of a fast and effortless integration—it was so easy to get up and running, with the platform delivering ROI within days.

Marketing and Service Design Group Head
Allianz

With Insider One’s platform and customer support team, we have achieved 12x ROI in 6 months. Smart Recommender helped improved the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.

Marketing Director
Decathlon

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