Insider One recognized as a Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Enterprise Companies 2025

Here’s why we believe Insider One is the #1 choice for marketers worldwide:

  • AI-Native Architecture that combines generative, predictive, conversational, and Agentic AI to drive real results.
  • AI Co-Pilot for Marketing automates everything from segment discovery to campaign creation.
  • Advanced Customer Data Management and Segmentation uses real-time, batch, and AI-powered predictive targeting.
  • End-to-End Journey Orchestration with a canvas-based interface and unified customer data.
Insider One recognized as a Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Enterprise Companies 2025
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Trusted by 2,000+ customers

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"AI is changing the way brands engage with customers and
autonomous agents are at the heart of that shift. Insider One’s
platform combines generative, predictive, and conversational AI
through autonomous agents to deliver truly personalized
experiences at scale. It’s a smart approach that shows how Insider One is shaping the future of AI-enabled marketing platforms in a fast- moving market."

Garry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale

AGENTIC AI

Autonomous agents for superior customer engagement

Agent One™ brings together purpose-built AI agents to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

GENERATIVE AI

Put your marketing on autopilot with Sirius AI

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

PREDICTIVE AI

Maximize impact with AI-powered precision

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

AGENTIC AI

Autonomous agents for superior customer engagement

Agent One™ brings together purpose-built AI agents to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

GENERATIVE AI

Put your marketing on autopilot with Sirius AI

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

PREDICTIVE AI

Maximize impact with AI-powered precision

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

Turn unified customer data into real-time,
AI-powered marketing action

Insider One’s AI-native platform brings data, decisioning, and execution together—so marketers
can automate at scale, without silos. IDC notes Insider’s “advanced customer data
management and segmentation [that] unify data to create unique profiles and enable
targeted engagement with real-time, batch, and AI-powered predictive segmentation.”

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Maximize impact with AI-powered predictive targeting

Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

Be where your customer are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Maximize impact with AI-powered predictive targeting

Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

Be where your customer are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

One canvas.
Any channel. Infinite possibilities.

Build and automate customer journeys without complexity. Insider One combines all the triggers, conditions, and actions you need in a single canvas, helping teams respond in
real time and create connected experiences that drive measurable growth.

Why leading brands choose Insider

6x increase in ROI

Insider One is so much more than a technology partner. They own our targets like their own. We have high traffic, so their improvements make a huge difference to our success. Insider One’s predefined templates and easy-to-use interface allows our team to take quick actions on different channels.

Head of Digital Marketing and Ecommerce
259% increase in CVR

"We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."

Senior Ecommerce Manager

“"No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website."”

Head of Brand
150% increase in lead generation

"At the end of the day, our only goal is to increase sales, and using a tool like Insider One helps us do that."

Digital Marketing Manager

Advanced capabilities

Everything you need to send smarter, reach further, and drive measurable growth, and revenue from the inbox.

Search powered by AI

Search powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.

Send time optimization

Send time optimization

Use an algorithm to find the best time to send messages based on engagement history.

A/B auto-winner selection

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.

Image/Content Generation

Image/Content Generation

Reduce design dependency and create relevant visuals for your campaigns in seconds.

Smarter selection for journeys

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences.

Language support for localization

Language support for localization

Automated translations to generate multi-language messages effortlessly.

Built for enterprise scale,
supported by local customer service

Our AI and machine learning engine makes millions of predictions every second to deliver billions
of experiences daily. With Insider, you can experience the best of both: global expertise with local excellence.

Read the excerpt to learn more about why the IDC MarketScape says, “Large enterprises and medium-sized businesses seeking comprehensive customer engagement platforms will benefit most from Insider.” 

1.4 billion+

user profiles

50 billion

push notification a month

1.6 billion

emails a month

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IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, IDC #US49727423

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.