Insider One Named #1 Leader in G2’s New AI Marketing Agents Category, Extending Its Leadership to 14 Grids.

NEW YORK, NY (AUGUST 25, 2026) — Insider One, the leading Agentic Customer Engagement Platform, today announced that it has been named #1 Leader in G2’s new AI Marketing Agents category, topping the Overall, Enterprise, and Mid-Market Grid® Reports and extending its leadership to 14 Grids in G2’s Fall’26 reports. Insider One earned more than 379 badges across 463 reports in G2’s Fall’26 reports,, including the #1  spot for Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more. 

G2 created the AI Marketing Agents category in May 2026 to cover what it describes as the next evolution of marketing automation: platforms where marketers define a goal and AI agents orchestrate campaign creation, optimization, and execution across channels. Fall’26 is the first quarter the category has a Grid. Insider One entered at the top of it, and took 10 of the 17 reports in the category outright.

Insider One also emerged as a leader in G2’s two broadest agent categories in the same release, placing in AI Agents and in Agentic AI — the only customer engagement platform to rank in the top three of both while leading the marketing-specific agent category.

Across its established categories, Insider One retained #1 Leadership in Personalization Software, Mobile Marketing, Ecommerce Search, Conversational Commerce Platforms, Personalization Engines, and Ecommerce Personalization, while maintaining Leader positions in Customer Data Platforms (CDP), WhatsApp Marketing, SMS Marketing, Marketing Automation, and Customer Journey Analytics. 

Insider One is the #1 Leader in the new AI Marketing Agents category

Over the past two years, AI has become a central claim across the customer engagement market. Until now, buyers lacked an independent category through which to evaluate these capabilities side by side. G2’s introduction of the AI Marketing Agents category changes that.

The category provides a new benchmark for evaluating platforms that embed agentic capabilities across marketing workflows. In its inaugural quarter, Insider One ranked #1 on the overall Grid, Enterprise Grid, and Mid-Market Grid, while achieving the category’s highest Usability and Relationship scores.

The Enterprise ranking is particularly significant. While autonomous marketing can be demonstrated within a single campaign or channel, deploying it across the channels, markets, teams, and data sources of a global organization requires a fundamentally different level of scale. Insider One’s position reflects the value Enterprise customers are realizing from the platform.

Enterprise: 44 #1 Rankings and the Top Spot in AI Marketing Agents

Insider One secured 44 #1 Enterprise rankings in G2’s Fall 2026 reports and entered the AI Marketing Agents category as the #1 platform on the Enterprise Grid. These results provide Enterprise buyers with customer-validated evidence of the platform’s ability to deliver value and perform at global scale.

Over the past 12 months, more than 150 Enterprise brands have migrated from legacy platforms—including Adobe, Salesforce, and Braze—to Insider One. Supported by a migration blueprint designed for complex global organizations, these brands have deployed the platform in weeks rather than quarters.

Time-To-Value: The Easiest Platform to Switch To

Insider One ranks as the easiest platform for brands to switch to and scale. With localized teams in 28 countries, Insider One offers onboarding, rapid implementation, and customized migration playbooks tailored to enterprise environments.

Insider One customers  achieve up to 5X faster time-to-value thanks to Insider One’s automatic migrator, pre-built integrations, and white-glove migration blueprint. With 97% of customers willing to recommend Insider One, global marketing, CRM, and Ecommerce teams trust Insider One to shape the future of customer engagement.

Insider One Outperforms Adobe, Bloomreach, Braze, Iterable, and Salesforce Across Every Category That Matters

Insider One outperforms every other customer engagement vendor across the categories that define enterprise marketing, surpassing Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and all others.

The results reflect a broader shift in the customer engagement market. As brands reassess legacy marketing clouds and point solutions, Insider One is gaining recognition for its ability to deliver agentic capabilities at global Enterprise scale. Its performance across G2’s Grids, Indexes, and customer-validated reports demonstrates growing Enterprise adoption of its AI-native platform and its ability to deliver measurable value in production.

See the full comparison report of Insider One x Adobe x Salesforce x Braze x Bloomreach x Iterable 

#1 Omnichannel Journey Orchestration Platform

As the Leader in CDP, Customer Journey Analytics, and Marketing Automation, Insider One enables enterprise brands to unify data, activate predictive audiences, and automate hyper-personalized journeys at global scale.

Insider One leads across Personalization, Ecommerce Search, and Conversational Commerce, establishing its position as the most comprehensive customer engagement platform. Insider One’s AI-powered recommendations, dynamic search experiences, and real-time conversational capabilities help brands deliver human-like, revenue-driving interactions at every touchpoint.

Insider One also remains the #1 Mobile Marketing platform, with leadership scores across Mobile Marketing, SMS Marketing, and WhatsApp Marketing. By unifying App Push, In-App, SMS, WhatsApp, and mobile email under one AI-native stack, Insider One helps brands deliver fast, contextual, high-impact mobile engagement.

• #1 Leader on G2 Fall 2026 AI Marketing Agents Grid Report (NEW CATEGORY) – Insider One (91), Hubspot (78), Salesforce (65), Klaviyo (55), Attentive (54), SAP Engagement Cloud (45), Braze (44), Bloomreach (42)

• #1 Leader on G2 Fall 2026 Personalization Software Grid Report – Insider One (99), Braze (96), Klaviyo (89), Customer.io (85), Dotdigital (80) , Iterable (79), Bloomreach (74)

• #1 Leader on G2 Fall 2026 Mobile Marketing Grid Report – Insider One (98), Braze (93), Attentive (90), Textedly (75), CleverTap (71), MoEngage (64), Iterable (64)

• #1 Leader on G2 Fall 2026 Conversational Commerce Grid Report – Insider One (94), Zendesk for Customer Service (81), Sprinklr Service (59), Bloomreach (49),Twixor (39), LivePerson (38)

• #1 Leader on G2 Fall 2026 Ecommerce Search Grid Report – Insider One (99), Doofinder (82), Luigi’s Box (78), Searchanise (66), Bloomreach (60), Algolia (59), Constructor (58)

• #1 Leader on G2 Fall 2026 Ecommerce Personalization Grid Report – Insider One (100), ActiveCampaign (73), AB Tasty (72), Bloomreach (78), ContactPigeon (75), MoEngage (69), Netcore Customer Engagement Platform (68)

• #1 Leader on G2 Fall 2026 Personalization Engines Grid Report – Insider One (98), Braze (87), SAP Engagement Cloud (79), Bloomreach (71), CleverTap (71), Iterable (68), MoEngage (61), Coveo (58)

• Top Leader on G2 Fall 2026 WhatsApp Marketing Grid Report – Insider One (TBD), WhatsApp Business Platform, Wati, respond.io, WebEngage, ActiveCampaign

• Top Leader on G2 Fall 2026 SMS Marketing Grid Report – WhatsApp Business Platform (91), Insider One (89), Wati (80), respond.io (76), WebEngage (71), ActiveCampaign (64)

• Top Leader on G2 Fall 2026 Customer Data Platforms Grid Report – Insider One (92), Customer.io (78), Bloomreach (77), Tealium Customer Data Hub (76), Dotdigital (71), Klaviyo (73), WebEngage (63)

• Top Leader on G2 Fall 2026 Marketing Automation Grid Report – HubSpot Marketing Hub (100), Insider One (88), ActiveCampaign (88), Braze (85), Klaviyo (82), HighLevel (76), Attentive (82), Omnisend (79)

• Top Leader on G2 Fall 2026 Customer Journey Analytics Grid Report – HubSpot Marketing Hub (100), Insider One (95), Braze (86), Klaviyo (74), WebEngage (70), MoEngage (67), Dotdigital (67),  Netcore Customer Engagement Platform (67)

What’s Next

Today, Insider One is accelerating its delivery against the world’s most ambitious product and AI roadmap, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth. 

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