NEW YORK, NEW YORK — August 20, 2026 — Insider One, the leading agentic customer engagement platform, today announced a strategic partnership with Anthropic to bring Claude’s advanced reasoning, conversational intelligence, and enterprise-grade AI capabilities into Insider One’s agentic customer engagement platform. For the first time, marketing and customer engagement teams can interrogate live customer data, generate insights, and orchestrate journeys using natural language, backed by an AI model built for enterprise governance and trust. By combining Insider One’s unified customer data, cross-channel journey orchestration, and Agent One™ solutions with Anthropic’s Claude models, the collaboration will help brands create more intelligent, contextual, and trusted customer experiences across every channel and interaction.
For years, brands have used AI to support specific marketing tasks, from writing subject lines and recommending products to building segments. The next stage of customer engagement is being defined by intelligent systems that can reason across context and determine the next best action in real time. This partnership integrates Claude into that system.
Insider One is integrating Anthropic’s Claude models to strengthen the platform’s ability to analyze customer data, generate insights, create content, build segments, orchestrate journeys, and power autonomous AI agents that can understand customer intent and automate complex engagement workflows.
- Claude-Powered Insights: Natural-Language Access to Customer Data
With Claude and Insider One, marketers can interact with customer data, campaigns, and performance insights using natural language, instead of dashboards, exports, SQL queries, or manual analysis. A marketer can ask which segments are most likely to churn, which journeys are underperforming, or which campaigns are driving the strongest incremental impact, and get an answer directly inside the platform. Because Insider One’s architecture keeps data, decisioning, and execution in one closed loop, those insights can be activated straight into a live journey, with no handoff between the team that found the signal and the team that has to act on it.
- Claude Inside Agent One™: More Natural, More Capable Agents
Claude’s conversational intelligence strengthens the company’s Agent One™ solutions, including Shopping Agent, Support Agent, and Insights Agent. The Shopping Agent can guide a customer from discovery to purchase by reasoning across preferences, browsing behavior, and real-time signals to recommend relevant or complementary products through natural conversation. The Support Agent can resolve post-purchase questions and service needs with the same contextual understanding. These agents also operate through agent-to-agent collaboration: a customer asking about a product can get a recommendation from the Shopping Agent while the Support Agent checks order history, availability, or delivery options in the background, so the customer experiences one coherent interaction instead of two disconnected systems.
- From Insight to Action: Natural-Language Workflow Creation
Claude-powered workflows extend across multiple teams and use cases. A marketer can describe a target audience and get a segment. A CRM team can be notified of optimizing journey logic to achieve a retention target . An ecommerce team can proactively receive a product recommendation strategy based on customer behavior and a goal of increasing average order value. A campaign team can generate message variants for different customer groups. Instead of translating a business goal into platform rules by hand, teams describe the outcome and the platform helps build the path to it.
- Enterprise-Grade AI: Built for Governance and Trust
As AI moves deeper into customer-facing workflows, enterprise readiness stops being optional. Brands need AI that supports security, compliance, access control, and data protection, and that can be trusted inside workflows that influence revenue, retention, and brand reputation. Anthropic’s enterprise approach to AI safety makes Claude a strong fit for organizations bringing advanced AI into business-critical decisioning with more confidence and control.
Executive Quotes:
“AI is moving to become the decisioning layer in addition to the operating layer,” said Hande Cilingir, Co-Founder and CEO at Insider One. “Marketing teams do not need more disconnected AI features or tools. They need intelligent systems that close the loop on decision-making and action, with precision and without manual handoff to a human. Our partnership with Anthropic enables autonomous customer engagement, one where the system can interpret live customer signals, reason across context, and act with speed, precision,and enterprise-grade AI capabilities. With this news, we can confidently say that Insider One helps brands deliver customer engagement that is more contextual, more trusted, and more autonomous.”
“Every interaction inside Agent One™ now generates context that makes the next decision better,” said Muharrem Derinkok, Co-Founder and CPO at Insider One. “By integrating Anthropic, we’re giving brands an AI-powered system that can reason, respond, and keep improving across the full customer journey.”
What’s Next
Insider One and Anthropic will continue expanding the capabilities that make trusted, agentic customer engagement possible at enterprise scale. On the roadmap: deeper Claude integration across Insider One’s journey orchestration engine for more complex, multi-step reasoning tasks, and expanded Claude-powered natural-language workflows across segmentation, content generation, and campaign optimization.
About Insider One
Insider One is the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth.
Insider One is the only platform that brings together a native Customer Data Platform (CDP), journey orchestration across the broadest set of channels, purpose-built agents, advanced personalization, and AI, trusted by over 2,000 customers, including Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP.
Insider One has built a new operating model for marketing and customer engagement, where intelligent systems and agents do not just inform decisions; they execute them. Beyond AI decisioning, our AI plans, creates, executes, and optimizes the end-to-end customer journey autonomously. Marketing and customer engagement teams define the outcomes they want to achieve, and AI determines the optimal path to reach them, continuously ingesting and interpreting live signals to identify the next best action in real time, and orchestrating engagement across every channel, moment, and interaction.
At its core, Insider One operates on a closed-loop architecture where data, decisioning, and execution exist within one system, with every outcome feeding directly back into the intelligence layer, enabling real-time learning with no gap between insight and action, removing the need for campaigns completely.
Through Agent One™, its suite of purpose-built agents, brands can engage customers in real time, generating rich intent and preference signals from every interaction to continuously enrich customer profiles and strengthen performance, creating a compounding advantage.
Loved by customers and recognized by analysts, Insider One is consistently ranked as a leader by Gartner, Forrester, IDC, and G2 in key categories, including: AI, Personalization, Cross-Channel Marketing, Customer Data, and more. Accolades include:
Today, Insider One is powered by more than 1,500 team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles held by women.
Through initiatives such as SheCodes, SheLeads, Young Engineers Club, and 100 Cities, 100 Projects, Insider One continues to expand its global impact, creating opportunities and advancing inclusion, education, and equity for future generations.
About Anthropic
Anthropic is an AI safety and research company dedicated to building reliable, interpretable, and steerable AI systems. Founded as a Public Benefit Corporation, Anthropic’s mission is the responsible development and maintenance of advanced AI for the long-term benefit of humanity.
Anthropic brings together researchers, engineers, policy experts, business leaders, and operators to develop frontier AI technologies – combining rigorous safety research, practical product development, and active policy engagement. Its flagship product, Claude, translates that research into real-world tools trusted by businesses and individuals globally.
Anthropic treats AI safety as a science: conducting research, applying findings to its products, and sharing insights openly with the broader AI community.
Disclaimer
This press release contains forward-looking statements, including statements regarding the expected benefits of the partnership between Insider One and Anthropic, future product capabilities, and anticipated business outcomes. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Factors that may affect such outcomes include changes in market conditions, technological developments, and other risks beyond the control of the parties. Neither Insider One nor Anthropic undertakes any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
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