Insider One recognized as a Leader in the IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026

For enterprise brands who need to unify cross-channel engagement across 20+ channels in a single multi-agent platform.

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Insider One recognized as a Leader in the IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026
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“Combining agents that face both marketers and customers creates a difficult-to-replicate contextual layer… Insider One has a decade of expertise training its AI models on customer behavior, making the models incredibly learned.”

Gerry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

THE SELF-OPTIMIZING INTELLIGENCE SYSTEM FOR CUSTOMER ENGAGEMENT

Agent One™

Customer engagement that thinks, decides, acts, and improves on its own. Agent One natively connects multi-agent systems for teams and audiences, bringing data, decisioning, action, and optimization into one autonomous system.

AGENT ONE™ TEAMS

A multi-agent system that runs customer engagement for your team

Set the outcome and let the system determine what happens next autonomously. Journeys self-improve and results compound with every interaction.

Explore Agent One™ Teams

AGENT ONE™ AUDIENCES

A multi-agent system that listens, understands, and acts for every customer

Let customers express what they want in their own words, then turn that intent into better decisions, actions, and experiences for every customer across any touchpoint.

Explore Agent One™ Audiences
HOW IT WORKS

A continuous loop of intelligence,
action, and improvement

Define the outcome
STEP 1

Define the outcome

Set your commercial objectives, customer goal, constraints, approval rules, and brand standards.

Let agents plan and act
STEP 2

Let agents plan and act

Specialist agents determine the audiences, journeys, content, channels, timings, and actions needed to achieve your objectives.

Learn from both sides
STEP 3

Learn from both sides

Agent One learns from customer responses, conversations, behavior, journey performance, and business outcomes.

Improve what happens next
STEP 4

Improve what happens next

The agents adjust journeys and interactions based on what they learn, to achieve your outcomes, without waiting for your team.

INSIDE AGENT ONE TEAMS

One interface. 50+ specialist agents.

More than 50 specialist agents work together across customer engagement to achieve the outcomes you set, at the level of autonomy you choose. Set the goal, and Agent One Teams calls on the agents it needs to deliver it. 

 

Together, they enable a level of speed and scale no human team could sustain, understanding, deciding, and optimizing in real time.

Data Agents

Unify customer profiles, campaign signals, live intent, and external data through native, zero-copy, API, and MCP connections. Every decision starts from the most complete context possible.

Creation Agents

Create on-brand copy, creative, and campaign assets automatically. When journeys change, content adapts with them, without manual rebuilding.

Journey Agents

Plan, build, orchestrate, and optimize journeys across 20+ channels, including conversational platforms, in real time. No channel-by-channel builds or handoffs.

PERFORMANCE THAT IMPROVES ITSELF

Better decisions. Better engagement. Compounding results.

Agent One learns from every interaction, channel, decision, and outcome,
then autonomously improves what happens next. 

 

Optimize revenue, conversion, retention, lifetime value, engagement, and efficiency
across every customer, journey, and channel, with results that compound over time.

1.6X↑

Revenue

19%↑

Retention

22%↑

Lifetime Value

AUTONOMY ON YOUR TERMS

Set the outcome.
Decide how far the agents go.

Agent One works autonomously to the level your team chooses, from assisted execution to full autonomy, to help you move at the pace that's right for your business, team, maturity, and goals.

 

Our experts guide you through each stage, helping you increase autonomy with confidence, one decision at a time.

Command Mode

Human-led. AI-executed. Faster output. Less manual work.

Give Agent One clear instructions and it completes the execution across journeys, campaigns, segments, content, reports, and workflows, while your team remains in control of strategy and decisions.

BEST FOR TEAMS THAT WANT

Faster time-to-market, fewer repetitive tasks, more efficient execution, and AI support that follows clear human direction.

Advanced Mode

Human-led. AI-advised. Better decisions. Stronger performance.

Agent One analyzes data, identifies opportunities and risks, and recommends the best actions across audiences, channels, timing, content, and performance.

BEST FOR TEAMS THAT WANT

Smarter recommendations, instant insights, better performance, stronger decision support, and more confidence.

Advanced Mode
Advanced Mode

Co-Pilot Mode

Controlled autonomy. Continuous gains.

Set the goal, budget, approvals, brand limits, and performance thresholds. Agent One decides and optimizes within those boundaries, giving the system autonomy without giving up control.

BEST FOR TEAMS THAT WANT

Autonomous optimization without moving straight to full autonomy, stronger performance at scale, and AI decisioning that still operates within clear human-defined limits.

Co-Pilot Mode
Co-Pilot Mode

Autonomous Mode

Strategy-led. AI-operated. Customer engagement end to end.

Set the outcome, constraints, brand rules, and guardrails. Agent One plans, decides, executes, learns, and optimizes across the customer journey autonomously.

BEST FOR TEAMS THAT WANT

Fully autonomous customer engagement, no manual campaigns, faster optimization cycles, and a new operating model where marketers become more strategic, while AI drives better business outcomes and customer experiences on autopilot.

Autonomous Mode
Autonomous Mode

INSIDE AGENT ONE AUDIENCES

Understand what customers want, then act on it everywhere

Understand what customers want, then act on it everywhere Understand what customers want, then act on it everywhere

INSIDE AGENT ONE AUDIENCES

Understand what customers want, then act on it everywhere

Agent One Audiences talks directly with customers, captures intent in their own words, and turns it into action across journeys, channels, and experiences.

 

Every conversation updates the customer profile, helping the wider Agent One system make better decisions.

Shopping Agent

Help customers discover the right products, compare options, and make confident decisions through natural conversation.

Uses live customer context and expressed intent to recommend, guide, and autonomously take the next best action across the shopping journey.

Support Agent

Resolve customer needs through contextual conversations informed by profile data, history, and current intent.

Can autonomously answer, update, route, resolve, or trigger the next best action.

AGENT ONE AUDIENCES BY NUMBERS

Performance that compounds

Turn richer customer intent into stronger commercial outcomes across revenue, retention, lifetime value, engagement, and efficiency.

Shopping Agent

1.2X↑

Revenue

42%

Profit

35%

Repeat Purchases

14%

LTV

Support Agent

86%

CSAT

79%

Agent Resolution Rate

81%

Deflection Rate

12-16K

Hours saved in a year

FROM INFERRED BEHAVIOR TO EXPRESSED INTENT

Conversations reveal what clicks cannot

Conversations reveal what clicks cannot Conversations reveal what clicks cannot

FROM INFERRED BEHAVIOR TO EXPRESSED INTENT

Conversations reveal what clicks cannot

Most customer understanding is built from observed behavior.

Agent One Audiences adds what customers say in their own words, uncovering needs, preferences, and intent that clicks or events alone can miss. Every conversation enriches the live customer profile with more complete context.

PUT CONTEXT TO WORK EVERYWHERE

What customers say improves what happens next

What customers say improves what happens next What customers say improves what happens next

PUT CONTEXT TO WORK EVERYWHERE

What customers say improves what happens next

The context captured in conversation does not stay trapped inside the interaction.

It becomes intelligence for journeys, messages, recommendations, timing, and content, so what customers say can improve engagement across the entire lifecycle.

BEYOND ASSISTANCE

Agents that understand, decide, and act

Agents that understand, decide, and act Agents that understand, decide, and act

BEYOND ASSISTANCE

Agents that understand, decide, and act

Agent One Audiences does more than answer questions. Its agents use live context to determine the best response or action, then autonomously recommend, resolve, update, route, or trigger what happens next.

 

Every action happens with the customer’s consent and the guardrails you define.

SECURE. COMPLIANT. TRUSTED.

Built for enterprise scale and control

Built for enterprise scale and control Built for enterprise scale and control

SECURE. COMPLIANT. TRUSTED.

Built for enterprise scale and control

Scale Agent One across brands, regions, teams, and channels with enterprise-grade security, compliance, governance, and resilience.

 

Every decision and action is visible, trackable, and governed, giving teams full control over how Agent One operates.

"Marketers get real-time answers on channel and campaign performance within enterprise-grade governance guardrails, positioning the platform as AI-composable without sacrificing data accuracy or compliance.”

Gerry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

SUCCESS STORY

Levi’s x Agent One Teams

SUCCESS STORY

Levi’s x Agent One Teams

Learn how Insider One’s Agent One Teams continuously optimized every message, channel, timing, follow-up, and offer across Levi’s global fan base at a scale no team could manage manually.

Discover the story

SUCCESS STORY

Braun x Agent One Audiences

SUCCESS STORY

Braun x Agent One Audiences

“Within just eight months of launching Insider One’s Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it. At Braun Shop’s scale, that’s significant when it runs largely autonomously. We’ve seen average order value increase by around 22% for new customers.”

Yiğithan Polat

Ecommerce & Marketing Director

Discover the story

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines
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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25
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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024
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Generative AI

Personalization

Segmentation

Analytics

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms
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Personalization

Channel Breadth

AI / Machine Learning

Insider One tops G2’s Fall ’26 reports as the Top Leader across 14 Categories
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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, (doc #US54113426, September 2026)

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5- year timeframe. Supplier market share is represented by the size of the icons.

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Frequently Asked Questions

What is IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026?

The IDC MarketScape evaluates vendors in the emerging agentic marketing technology landscape, assessing their capabilities and strategies for helping B2C enterprises adopt and scale agentic marketing. The 2026 report provides an independent view of vendors shaping the future of AI-powered marketing.

What does being an IDC MarketScape Leader mean for Insider One?

Being recognized as a Leader highlights Insider One’s strong capabilities and strategy in agentic marketing for B2C enterprises. It reinforces Insider One’s position as a platform helping brands use AI to automate, personalize, and optimize customer engagement at scale.

Why was Insider One recognized as a Leader in the IDC MarketScape for Agentic Marketing?

Insider One was recognized for its capabilities in applying agentic AI to customer engagement, including autonomous decision-making, personalization, journey orchestration, and optimization. Its Agent One™ platform enables marketers to move from rule-based automation toward more autonomous, adaptive engagement.

What is Agent One™ and how does it enable agentic marketing?

Agent One™ is Insider One’s autonomous, self-improving AI system designed to plan, execute, learn, and optimize customer engagement across channels. It helps marketers automate complex decisions and continuously improve customer journeys with AI.

What strengths did IDC identify in Insider One’s agentic marketing capabilities?

IDC recognized Insider One’s strengths in combining agentic AI with customer data, personalization, journey orchestration, and omnichannel engagement. These capabilities help B2C enterprises automate decision-making and optimize customer interactions at scale.