Insider One recognized as a Leader in the IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026

For enterprise brands who need to unify cross-channel engagement across 20+ channels in a single multiagent platform.

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Insider One recognized as a Leader in the IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

“Insider One suits midsize to enterprise brands in retail, ecommerce, travel, finance, and telecom needing unified cross-channel engagement across more than 20 channels from a single multi-agent platform.”

Gerry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

AGENTIC AI

Insider One

Customer engagement that thinks, decides, acts, and improves on its own

DESIGN AGENT

Transform Figma designs into fully functional campaigns with Design Agent

Design Agent converts Figma files into fully functional, brand-ready campaigns, so marketers can launch faster without waiting on manual build cycles.

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Transform Figma designs into fully functional campaigns with Design Agent
Transform Figma designs into fully functional campaigns with Design Agent

SHOPPING AGENT

Drive shoppers to buy with Shopping Agent

Turn your web search engine into an intelligent answer engine with emotionally resonant, personalized conversations.

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Drive shoppers to buy with Shopping Agent
Drive shoppers to buy with Shopping Agent

SUPPORT AGENT

Deliver faster resolutions with Support Agent

Build lasting loyalty with an always-on, human-like agent powered by CDP, CRM, and other customer data sources.

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Deliver faster resolutions with Support Agent
Deliver faster resolutions with Support Agent

INSIGHTS AGENT

Fuel precision and performance with Insights Agent

Deliver superior customer engagement with actionable insights, performance trends, and precise recommendations.

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Fuel precision and performance with Insights Agent
Fuel precision and performance with Insights Agent

Four systems, one platform

Insider One is the only self-optimizing intelligence system that natively connects multi-agent systems for teams and audiences. It connects data, decisioning, action, and optimization so customer engagement runs itself autonomously.

Data

Data

A single customer data platform unifying online and offline behavior into real-time profiles across 120+ attributes.

Context

Context

A living context layer above your existing data, enriched by every conversation and every campaign.

Decisioning

Decisioning

7B+ predictions monthly, driving real-time segmentation and journey decisions optimized toward your goals.

Action

Action

20+ native channels from one platform, with autonomous agents acting in the moment.

Set the goal. The system takes it from there.

AGENTS FOR YOUR TEAM

50+ specialist agents

Across data, decisioning, content creation, and journey orchestration — in one platform.

Scale beyond automation

Built to extend what your existing team can do, to a degree traditional automation couldn't reach.

You keep the wheel

Four autonomy modes: Humans hold the final say on strategy and business goals in all of them.

AGENTS FOR CONSUMERS

Build trust, detect intent, automate conversations

Engage in two-way conversations on WhatsApp

Powered by Open AI, brands can engage in conversations on messaging channels like WhatsApp. Use brand guidelines to ensure consistency and confidence in your bot’s tone of voice.

Platform Tour

Understand intent with advanced NLP

Insider One AI understands the intent and context behind any customer query, using advanced NLP, intent classification, and precise entity recognition to ensure customers get what they’re looking for.

Platform Tour

Engage in two-way conversations on WhatsApp

Powered by Open AI, brands can engage in conversations on messaging channels like WhatsApp. Use brand guidelines to ensure consistency and confidence in your bot’s tone of voice.

Platform Tour

Understand intent with advanced NLP

Insider One AI understands the intent and context behind any customer query, using advanced NLP, intent classification, and precise entity recognition to ensure customers get what they’re looking for.

Platform Tour

GENERATIVE AI

Work smarter, achieve more

Discover profitable segments 30X faster

Input your use case and expected outcome, then let Insider One AI™ create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

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Craft journeys in a fraction of the time

Let agents auto-generate cross-channel journeys optimized to achieve your goal. Remove the guesswork and let AI build journeys with the highest likelihood of success.

Platform Tour

Build campaign content in seconds

Create click-worthy email subject lines and engaging content with a simple prompt. AI automatically customizes messages to the channel and required outcome.

Platform Tour

Discover profitable segments 30X faster

Input your use case and expected outcome, then let Insider One AI™ create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

Platform Tour

Craft journeys in a fraction of the time

Let agents auto-generate cross-channel journeys optimized to achieve your goal. Remove the guesswork and let AI build journeys with the highest likelihood of success.

Platform Tour

Build campaign content in seconds

Create click-worthy email subject lines and engaging content with a simple prompt. AI automatically customizes messages to the channel and required outcome.

Platform Tour

PREDICTIVE AI

Maximize impact with AI-powered precision

Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions.

Platform Tour

Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

Platform Tour

Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 20+ channels from a single platform.

Platform Tour

Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions.

Platform Tour

Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

Platform Tour

Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 20+ channels from a single platform.

Platform Tour

GOVERNANCE

Trust your data with marketer-friendly governance systems

Data transformation

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

Platform Tour

Ingestion analytics and AI-native health checks

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

Platform Tour

Scalable custom integrations

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

Data transformation

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

Platform Tour

Ingestion analytics and AI-native health checks

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

Platform Tour

Scalable custom integrations

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

"Marketers get real-time answers on channel and campaign performance within enterprise-grade governance guardrails, positioning the platform as AI-composable without sacrificing data accuracy or compliance.”

Gerry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

SUCCESS STORY

Braun x Shopping Agent

Insider One's Shopping Agent was deployed to replicate the experience of a knowledgeable in-store assistant across Braun Shop's digital properties.

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines
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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25
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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024
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Generative AI

Personalization

Segmentation

Analytics

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms
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Personalization

Channel Breadth

AI / Machine Learning

Insider One tops G2’s Fall ’26 reports as the Top Leader across 14 Categories
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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, (doc #US54113426, September 2026)

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5- year timeframe. Supplier market share is represented by the size of the icons.