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13 min

How-to
Anonymous visitor personalization: Benefits and how to get started

However, the majority of website traffic is usually made up of anonymous visitors. Without personalizing their experience, you’re losing out on potential conversions and revenue. Plus, you’re missing a chance to drastically reduce the time and money it takes to turn first-time visitors into paying customers. In this guide, you’ll learn how anonymous visitor personalization […]

11 Feb 2024

11 min

How-to
Enterprise marketing: Strategies, challenges, and success stories

Enterprises must also manage bloated technology stacks and deal with large amounts of (usually) siloed customer data. To overcome these challenges, most enterprise marketing teams need to navigate three key problems: Put simply, enterprise marketing is about navigating the complexity that comes with scale and making the most out of the vast resources and broad […]

9 Feb 2024

10 min

Products
Predictive marketing: Everything you need to know

For example, many companies show ads for products that customers have already purchased. Besides being annoying, this is a huge missed opportunity to nurture the relationship by suggesting products that go well with the ones customers have already bought. Tons of similar customer targeting approaches cause companies to lower their profit margins, miss out on […]

19 Jan 2024

10 min

Products
Lifecycle marketing: Definition, best practices, and examples

The key to successful lifecycle marketing is that these activities must be personalized to each customer and create a consistent experience across channels and at scale. This guide will help you do exactly that by covering the following topics: We’ll also use Insider One — our enterprise cross-channel personalization platform — to show how you […]

19 Jan 2024

11 min

Products
5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

To stand out in an increasingly crowded market, beauty and cosmetics marketers need to offer a truly personalized customer experience. This blog will explore how beauty marketers can bring traditional, personalized in-store beauty experiences online with five actionable strategies, covering everything from product discovery to customer retention. We’ll also reveal how world-leading beauty retailer, Clarins, […]

17 Jan 2024

5 min

How-to
A marketer’s guide to mastering cookieless personalization

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

3 Jan 2024

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16 min

Products
Email personalization: Best practices to upgrade your campaigns

From SMS to App to onsite experiences, personalization can boost your revenue by approximately 15%.—and at the heart of your personalization strategy should be email.  Powering your email campaigns with customer data increases your open rate by 29% and your click-through rate by 41%. Brands worldwide benefit from the impact of email personalization; when Samsung […]

22 Dec 2023

5 min

Products
A guide to Gmail and Yahoo’s new sender requirements for a safer, less spammy inbox

The change is most likely to impact businesses and marketers who send more than a specified amount of emails to their customer base—identified as bulk senders. Google and Yahoo will require bulk senders to use “well-established best practices” to authenticate the sender to ensure uninterrupted delivery and email performance.  In this blog, we’ll dissect the […]

3 Jan 2024

9 min

Products
Expert advice on delivering an omnichannel experience your customers will love

In this article, we’ll be diving into what an omnichannel experience means for your customers and why it’s so important. We’ll also share some of our favorite examples of omnichannel marketing strategies from the world’s best-loved brands. You can use this post to guide, review, and inspire your omnichannel marketing strategy moving forward. What is […]

22 Dec 2023

10 min

Products
Best CDP for eCommerce: How it works, benefits, and examples

CDPs bridge the gap between different systems that store customer data, breaking down silos and enabling crucial data flows. They also act as unified customer databases and a single source of truth for key information, including customer interactions with your site and mobile app, purchase histories, email engagement, and more. However, the best eCommerce CDPs […]

16 Dec 2023

12 min

Products
Customer targeting: What it is, how it works, examples, and more

Accurate customer targeting is the foundation of any successful marketing strategy. Here’s how to take full advantage of it. Customer targeting  enables you to find the correct audiences for each campaign.  This lets you create consistent, personalized experiences across all channels for every customer. In the past, this was nearly impossible because of disconnected systems […]

16 Dec 2023

8 min

Products
The essential guide to customer data integration (and its impact)

A single customer can have tens or even hundreds of interactions across your website, mobile app, email messages, and other touchpoints before making a purchase. That’s an overwhelming number of opportunities for engagement — and potential missteps. Now, scale that by thousands of customers, each with their own unique paths to purchase, all to be tracked and understood by […]

15 Dec 2023

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