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10 mins.

Products
8 Predictive Churn Modeling Tools to Consider in 2026

Summary Predictive churn modeling helps retention teams identify customers who are likely to disengage before they actually leave. Instead of relying only on historical churn rate reports, predictive models use signals such as purchase behavior, engagement, browsing activity, and customer lifecycle changes to identify potential churn risks. But predictive churn isn’t only about generating a […]

7 Sep 2026

8 mins.

Products
How to Choose Predictive Analytics Software Solutions in 2026

Summary Predictive analytics vendors split into two camps: platforms where prediction runs on the same data layer that powers your campaigns, and platforms where prediction is a separate module, partner integration, or professional services engagement bolted on after the contract is signed. The difference between vendors rarely shows up in a demo. It shows up […]

7 Sep 2026

9 min.

Products
How Predictive Pricing Software is Changing Retail and Ecommerce Pricing in 2026

Summary A predictive pricing tool can recommend a price change in seconds. But if your merchandising or finance team asks why the price should change, the answer needs to be just as clear. That’s one of the biggest challenges with predictive pricing software: models can process competitor pricing, demand, and inventory signals quickly, but the […]

7 Sep 2026

5:43

Products
Building Data-Informed Email Win-Back Journeys

Summary Reengagement email campaigns exist to bring dormant customers back before they churn for good, and most retention teams already run one. The problem is not whether a win-back flow exists. It is how much of the decision-making inside that flow still depends on a marketer guessing, months in advance, what a stranger will want […]

5 Sep 2026

7:38

Products
How omnichannel marketing automation actually drives revenue

Summary You’ve got email, SMS, WhatsApp, and web push running in parallel, but separate workflows can make it difficult to coordinate what each channel sends. A customer can receive a discount email after abandoning their cart, followed by a push notification with a different offer and a WhatsApp message that contradicts both. Omnichannel marketing automation […]

3 Sep 2026

6:53

Products
Conversational commerce companies: a buyer’s framework for 2026

Summary Conversational commerce companies provide tools that help customers browse, ask questions, and receive assistance through messaging experiences. Depending on the channel, integrations, and business model, those experiences can guide discovery, support a handoff, or advance a transaction workflow. That distinction matters because most vendor conversations still get framed around WhatsApp adoption numbers instead of […]

3 Sep 2026

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6:53

Products
Conversational commerce platforms: how to evaluate the real contenders in 2026

Summary A conversational commerce platform is software that helps customers browse products, get answers, and progress toward purchase through messaging; buyers should validate whether its checkout flow remains in-thread or hands off to a separate web experience. That distinction sounds small until you audit what most vendors actually ship. Plenty of tools call themselves conversational […]

3 Sep 2026

6:43

Products
How smart product categorization quietly drives customer engagement

Summary A shopper looking for a specific type of jacket lands on a category page, hesitates between two subcategories that both seem to fit, and closes the tab without ever touching a search bar. That single moment, repeated across thousands of sessions, is smart product categorization failing quietly instead of loudly. Nobody files a support […]

3 Sep 2026

6:19

Products
10 tips to get your retail business ready for conversational shopping

Summary A conversational shopping experience uses messaging channels such as WhatsApp, SMS, and in-app chat to support product discovery and service conversations, with the experience shaped by the retailer’s connected data sources, channel capabilities, and commerce integrations. Retailers usually start this work by shopping for a chatbot vendor. That instinct is incomplete. Useful conversations depend […]

3 Sep 2026

5 min.

Products
RCS messaging for rich, personalized engagement

What is RCS Messaging? It is the next generation of SMS with features like rich media, file sharing, read receipts, encryption and more. Here’s everything you need to know.

3 Sep 2026

9 min.

Products
A/B vs. Multivariate Testing: What Marketers Need to Know

Summary Running one successful test feels like progress. Running a personalization program that keeps producing valid, repeatable wins is a different discipline entirely, and it’s where most testing efforts quietly stall. This article is for lifecycle marketers, conversion rate optimization (CRO) leads, and personalization program owners using a customer data platform (CDP) or engagement platform […]

2 Sep 2026

8 min.

Products
Cookieless Personalization in 2026: What You Need to Know

Summary A cookieless roadmap built for 2025 hit an unexpected snag when Google backed off its Chrome deprecation deadline that April. Leadership then asked why the budget line for first-party data still existed. That question misses the point: cookieless personalization means recognizing and personalizing for customers using signals you own and that customers agree to […]

1 Sep 2026

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