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8 min.

How-to
Death to cookies. Long live first-party data.

What is a cookie?  A cookie is a small file on a website domain used to collect information about visitors and improve their onsite experience. For example, cookies let a website know about a visitor’s preferred language, ex. English, French, or Mandarin.  The Death of the Cookie: An Origin Story  It all started in May […]

29 Jun 2021

4 min.

Success Stories
Fiksuruoka.fi (Smart Food) automates its customer journey with Insider One to reach 25X ROI with dynamic messaging

As a result, Fiksuruoka.fi sought a platform with push messaging to provide a direct real-time channel that email alone couldn’t address. Fiksuruoka.fi, a Finnish eCommerce startup, sells surplus dry-food groceries and non-food products at discount prices. It aims to disrupt the traditional grocery market by selling surplus batches of food with big discounts in web […]

29 Jun 2021

4 min.

Success Stories
Clarins boosts acquisition and builds loyalty through gamification with Insider One

Clarins, a French eco-friendly luxury cosmetics brand founded in 1954, distributes its products through high-end beauty products merchandisers worldwide. The company has an active online presence in addition to its physical locations. The leading beauty purveyor needed a strategic partner in the beauty and cosmetics industry that could help them drive global growth. The Insider […]

28 Jun 2021

10 min.

How-to
6 ways to care more about customers than the sale

1. Make the conversation hyper-personalized Personalization is the single most effective and astonishingly simple way to become more customer-centric and keep your retention rate high. Remember visitors with cookies if you have a website. Keep track of the products they prefer and how much time they spend on each page, the frequency of page visits, […]

23 Jun 2021

7 min.

How-to
Beauty industry digital transformation with L’Oréal

INSIDER: Tell me about your experience at L’Oréal. What are you responsible for? Guilhem: I’ve been with L’Oréal for seven years. Two-and-a-half years ago, I moved to NYX, a professional makeup brand L’Oréal purchased in 2015. NYX is sold in its own stores in France and online and is available on Amazon and through partnerships […]

23 Jun 2021

14 min.

How-to
Product detail page best practices + Bonus 7 PDP tips

In the State of Commerce 2021 report, Catalyst and Kantar emphasized that “product detail pages (PDPs) are one of the most critical elements of a brand’s eCommerce presence and yield significant influence over shopper purchase decisions.” According to their study, 45% of online shoppers visited a PDP at the time of purchase. Among those ranked […]

15 Jun 2021

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2 min.

News & Events
The importance of an integrated tech stack for an unforgettable customer experience

Marketers today don’t have it easy. With personalized customer journeys to optimize, ROI targets to hit, and countless other goals, a copious number of tech products all promise to provide the solution to one of these problems or another.  The right tools are paramount if we are to get the most out of them, but […]

14 Jun 2021

8 min.

How-to
Designing a killer product organization

What does a VP of Product do? Kickstarter is a two-sided marketplace that brings creators and backers who want to support that idea with the overall mission of helping bring more creative projects to life. Eli is responsible for product design and product management across all their platforms: web, iOS, and Android. Lessons learned from […]

10 Jun 2021

8 min.

News & Events
Insider One named among top providers for Cross-Channel Campaign Management

Insider One named among top 5 providers on The Forrester Wave

6 Jun 2021

5 min.

Products
Introducing RCS: The next-generation messaging channel for modern marketers

Insider One’s promotional SMS enables brands like yours to quickly send bulk SMS to segmented users. It helps you efficiently and effectively reach a large audience without putting a dent in your marketing budget.  But where does SMS fall short? Although SMS is a really effective channel in terms of engagement, it does fall short […]

4 Jun 2021

6 min.

News & Events
SEO Hacker’s Sean Si shares 9 tips on lead scoring & email automation

Lead Scoring Lead scoring is when you assign points to potential customers based on their likelihood to buy from you. According to Sean, a great lead scoring system for an email list is paramount. Here are a few tips on how you can implement one for your own list: Email Workflows If you have done […]

25 May 2021

8 min.

How-to
5 marketing psychology principle strategies: How to make them work for you

Marketing psychology takes into account how and why customers make decisions on when, what, and where to buy. Having some insight into the psychology principles behind what motivates consumer behavior can help marketers present content and choice in a way that resonates with users, helping to close the sale.  These psychology principles are so deeply […]

24 May 2021

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