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6 min.

How-to
The benefits of migrating vs. remaining

Martech bloat could be losing you millions With the threat of global recession looming larger, improving the efficiency of the martech stack should be a priority for enterprises. Sadly, the evidence suggests the opposite is happening. Enterprises today use an average of 91 cloud-based marketing services. The result? Confusion and inefficiency. Over a third (35%) […]

8 Mar 2023

30 min.

How-to
Website Personalization Strategy: Best Practices & Examples

Summary Website personalization enables brands to create unique experiences for every visitor by using customer data, AI, and real-time behavior insights. From personalized recommendations and dynamic content to targeted offers and messaging, it helps businesses deliver more relevant journeys that improve conversions, customer satisfaction, and long-term loyalty. Website personalization is the process of creating a […]

4 Mar 2023

15 min.

Products
WhatsApp Marketing Software: 11 Platforms Compared for 2026

WhatsApp is the most popular messaging app in the world today. The introduction of the WhatsApp Business API in 2018 also turned it into one of the most lucrative marketing channels WhatsApp is the most popular messaging app in the world. The introduction of the WhatsApp Business API also turned it into one of the […]

3 Mar 2023

4 min.

How-to
Three ways marketing leaders can build recession-proof CX strategies in 2023

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. Consumers are spending less Thanks to inflation and fears of recession, global consumer confidence is way down. Fitch Ratings forecasts US consumer spending growth will slow to just 0.2% in 2023 compared with 2.8% […]

1 Mar 2023

3 min.

News & Events
Insider One’s Global Partner Program Will Drive Even More Value For Technology And Solutions Partners

In one sentence, what is Insider One’s Global Partner Program? Pradipta Dutta: Our Insider One Partner Program is a structured operating framework aimed at developing and sustaining long-term partnerships with consultancies, digital agencies, system integrators, and independent software vendors. Why have we launched the Global Partner Program? PD: Our strengthened partner program paves the way […]

27 Feb 2023

5 min.

How-to
Avoiding the martech implementation headache

Martech complexity is a huge challenge When it comes to martech investment, the challenge is not just cost but also complexity. Take the example of retail: Although 66% of retail brands increased their digital marketing spend in 2022, one-in-five retail marketers said their martech didn’t do what they needed it to. Meanwhile, more than 60% […]

27 Feb 2023

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4 min.

How-to
Insider's Cookieless Personalization solution

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

16 Feb 2023

10 min.

How-to
Cross-Channel Marketing 101: Everything You Need to Know

Today’s consumers are more aware of their shopping behaviors and expectations than ever before. They have specific demands for the price, ingredients, delivery options, production methods, customer experience, and so much more. They also expect a seamless experience from online to offline and vice versa. That’s why multichannel marketing no longer works. Marketers need another […]

9 Feb 2023

7 min.

Products
Maximizing Partnership Potential: The Importance of Business Reviews for Partners

What is a Business Review? Business Reviews are review meetings where a partner and a service provider come together every quarter to review the impact and contribution of the service provider’s product and services to the partner.  It is important to understand that Business Reviews are not “status update” meetings or “business as usual” meetings; […]

8 Feb 2023

27 min.

Products
The ultimate guide to WhatsApp Business API

What is WhatsApp Business API? WhatsApp Business API is an emerging channel for brands aiming to expand their marketing reach. It empowers marketers to drive growth and establish more intimate connections. With a 98% open rate (compared to just 20% for emails), WhatsApp is significantly more effective at reaching recipients than email, meaning customers are […]

2 Jan 2023

14 min.

Products
Website Personalization Examples That Show Why It Matters

The word ‘personalization’ means designing or producing something to meet someone’s specific needs and requirements. Personalization enhances the user experience by making your customers feel special. It lets the customer know you recognize them and understand their specific needs, and that you’ll try your best to fulfill them.  And so, how can you make your […]

2 Jan 2023

20 min.

How-to
Web push notifications mastery guide

What are web push notifications? How can you integrate them into your multichannel marketing mix? Learn about the anatomy of a perfect web push notification, the different types (and when to use them)―plus industry visuals showing them in action and the value the channel can bring to your marketing.

2 Jan 2023

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