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4 min.

Products
Introducing Insider One’s SDK X — Building Powerful App Messaging

Building Powerful App Messaging It’s been an incredible year for us. We’ve significantly grown and helped businesses across the globe grow as well. With New Year around, we have decided to bring more power to strengthen your mobile marketing game. We are excited to introduce to you, the all-new SDK X, a powerful update designed […]

2 Jan 2020

4 min.

Products
Lightning-fast Javascript API for a seamless personalization experience

So how do you measure the performance of a personalization platform? Two key things that you need to focus on: Why is optimizing these metrics so important? Almost 8 years ago Amazon found that a page load slowdown of just one second could cost it $1.6 B in sales. Similarly, Google found that an extra […]

2 Dec 2019

11 min.

How-to
8 app push notifications ideas for Black Friday & beyond

The continued prevalence of smartphone usage has incentivized retailers to invest in campaigns to both encourage new app downloads and the arguably trickier campaign initiative, to retain long term usage. And with footfall in brick-and-mortar stores continuing its downward trajectory, retailers are seeking ways to improve engagement on mobile apps. The impact of the rise […]

25 Nov 2019

13 min.

Products
Email marketing reinvented for growth

Today the email is anything but personal. The average inbox has more promotional emails or emails in the SPAM folder than what is relevant to the owner of the inbox. But everyone still has an email address, well, because it’s become impossible to do away with it. Most popular email service providers have inbuilt algorithms […]

25 Nov 2019

5 min.

Products
Template Store: A fresh look at in-app messaging

In-app messages are 8X more engaging than push notifications, and brands that used in-app messages in their engagement arsenal have seen an increase in their conversion rates by 30% compared to those who didn’t use it at all. The key to motivating users to take meaningful actions over and over again is well-crafted in-app messages. Messages that […]

26 Sep 2019

5 min.

Products
3 expert retail leader insights for Peak Season

Peak Season—Instore trends Michal Chyczewski stressed his company, Komfort’s recent focus on combining online and offline shopping experiences and cited a general trend towards making in-store shopping experiences more closely mirror online shopping. He believes that we are beginning, and will continue, to see more and more screens in stores. “What they (customers) enjoy and […]

26 Sep 2019

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5 min.

Products
Omnichannel experiences: Insights from business leaders

Offering omnichannel experiences is rewarding for brands of all sizes, with this study by Harvard Business Review reporting revealing insights. As many as 73% of customers use multiple channels in their shopping journey in various combinations. These omnichannel customers were  increasingly loyal towards their brands of choice in the longer term, accounting for 23% of […]

26 Sep 2019

3 min.

News & Events
Nominees revealed at Mob-Ex 2019 Awards

Nominees Revealed: We have made it on the shortlist for 3 categories in the Mob-Ex 2019 awards thanks to our relentless drive, kick-ass team, and customers.

8 Aug 2019

6 min.

News & Events
Insider named a Cool Vendor in Multichannel Marketing by Gartner

We are excited to announce that Gartner has named Insider One as a Cool Vendor in Multichannel Marketing for 2019.

22 May 2019

3 min.

Products
Predict the likelihood of any conversion for your online business

A New Predictive Model: Custom Conversion Prediction (CCP) We have been working on a powerful predictive model to help an online business predict the likelihood of any goal conversion they may have. Knowing how likely a given segment is to make a purchase, complete a subscription, or book a test drive, any online business will […]

24 Apr 2019

6 min.

Products
A new way to delivering engaging notifications on desktop web

What is the Notification Center for Desktop Web? Notification Center for Desktop Web is Insider One’s new Messaging Suite solution which enables marketers to show messages in a designated area on their websites. It can be considered parallel to having an inbox on your website. A selective inbox that effectively provides users an opportunity to […]

15 Apr 2019

12 min.

How-to
Personalization and website redesign can’t co-exist? Think Again.

You Launch Your New Site… and Conversions Plummet Transitioning to a newly designed website is a terribly tricky time to be a digital marketer. Not only are you being constantly bombarded with the demands of your new site – questions, decisions, meetings, wireframes… we could go on – but you need to keep the lights […]

24 Mar 2019

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