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13 min.

Products
The guide to ecommerce email marketing: Best practices and strategies

For ecommerce marketers, email is non-negotiable. Marketers generate an average of $42 in sales for each $1 spent sending emails. However, competition has never been fiercer, and with customer acquisition costs (CAC) increasing by over 222% in the past eight years, marketers need to find new ways to acquire and retain customer interest. If you […]

22 Dec 2023

9 min.

Products
How to Deliver Better Omnichannel Customer Experiences in 2026

Customers don’t experience brands in channels; they experience them as a whole. Whether they’re browsing a website, opening an email, or visiting a store, they expect every interaction to feel connected, relevant, and consistent. Delivering that kind of omnichannel experience isn’t easy. It requires the right strategy, integrated data, and the ability to act on […]

22 Dec 2023

11 min.

Products
The best B2C marketing automation platforms in 2025

The world’s biggest brands already use B2C marketing automation platforms to build and optimize personalized marketing campaigns without manual effort. Global sports retailer, Adidas, increased AOV by 259% in just one month by automating its marketing campaigns with the leading platform, Insider. This article will explore the importance of B2C marketing automation platforms and identify […]

21 Dec 2023

13 min.

Products
Insider launches WhatsApp Flows to help brands deliver immersive shopping experiences

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with […]

21 Dec 2023

10 min.

Products
CDP for Ecommerce: How It Works, Benefits, and Examples

Customer Data Platforms (CDPs) unify fragmented customer information from multiple systems, breaking down data silos and creating a single source of truth. They consolidate critical data such as website and app interactions, purchase histories, email engagement, and more, giving brands a comprehensive view of each customer. Top-tier eCommerce CDPs go beyond basic data unification, identity […]

16 Dec 2023

12 min.

Products
AI-Powered Customer Targeting for Better Segmentation and Personalization

Summary Accurate customer targeting is the foundation of any successful marketing strategy. Here’s how to take full advantage of it. Customer targeting  enables you to find the correct audiences for each campaign.  This lets you create consistent, personalized experiences across all channels for every customer. In the past, this was nearly impossible because of disconnected […]

16 Dec 2023

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8 min.

Products
The Essential Guide to Customer Data Integration (and Its Impact)

A single customer can have tens or even hundreds of interactions across your website, mobile app, email messages, and other touchpoints before making a purchase. That’s an overwhelming number of opportunities for engagement — and potential missteps. Now, scale that by thousands of customers, each with their own unique paths to purchase, all to be tracked and understood by […]

15 Dec 2023

16 min.

Products
How Insider One AI helps brands boost productivity and profitability by automating omnichannel journeys on Architect

Achieving true personalization remains a significant challenge for many brands. The need for seamless user experiences and the increasing complexity of creating unique cross-channel customer journeys demand more innovative solutions.  In this article, we’ll cover how marketers can combine the power of Insider’s AI solution, Insider One AI, with our omnichannel customer journey builder, Architect, […]

14 Dec 2023

8 min.

Products
Generative AI for Customer Experience: Benefits and Use Cases

Crafting customer experiences that resonate with your audience is both an art and a science. As digital technologies expand, so does the demand for personalized, engaging interactions that captivate customers. But doing this takes time: something marketers never seem to have enough of.  Until now. In this article, we’ll dive into the power of using […]

14 Dec 2023

13 min.

Products
Top WhatsApp Business Platforms to Compare in 2026

WhatsApp Business has emerged as a powerful tool for brands to engage with customers in real-time, foster relationships, and streamline communication. However, the challenge lies in selecting the best WhatsApp Business platform that aligns seamlessly with your brand’s unique needs and objectives.  From understanding the features offered by different platforms to evaluating their compatibility with […]

13 Dec 2023

13 min.

Products
What are the Email Marketing Best practices in 2026

Over 333 billion emails are sent daily; it can often feel like they’ve all landed in our personal inbox.  Email marketing has become the default for brands worldwide. However, if you want to cut through the clutter (and spam folder), you need to ensure you’re not sending generic, bulk emails to everyone in your subscriber […]

13 Dec 2023

10 min.

Products
Best Email Marketing Software in 2026

Every year, email marketing grows bigger, and it’s projected to generate about $12.45 billion in revenue in 2026. Companies investing in email marketing need to adapt to the trends and expectations of customers. The popularity of email means it’s oversaturated, and if you want to stand out, it’s no good sending generic, one-size-fits-all emails to your […]

13 Dec 2023

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