Author

Hi, I'm Neeraj Manivannan

Sports fanatic, avid traveller, and Product Marketing Manager at Insider

Neeraj is an inquisitive person with an interest in Marketing, new-age technologies, and analytics. Having started his professional journey in the Martech industry, he hopes to build a long career in the SaaS space. Beyond work, he's a sports fanatic who manages his own football YouTube channel and writes about other sports like cricket and F1 during his free time.

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Keep reading

7 min

Products
Post-EAA (European Accessibility Act) Compliance Made Simple: What Marketers Need to Know

In a post-EAA world, accessibility is no longer just a nice-to-have feature. At its core, it is about giving millions of people the opportunity to engage with the digital world in meaningful ways. Making websites, apps, and campaigns accessible ensures every person can connect, interact and communicate with your brand without barriers. At the same […]

18 Sep 2025

11 min.

Products
Personalized Search: How to Optimize Your Site for Conversions

Let’s say you visit an online apparel store regularly. During your last visit, you spent a lot of time looking at a pair of sleek black boots yet didn’t make a purchase. This time, you search for “shoes,” and right at the top are those same boots—like the store remembered what you were considering. That’s […]

29 Nov 2024

5 min.

Products
A guide to Gmail and Yahoo’s new sender requirements for a safer, less spammy inbox

“Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” – Google Gmail and Yahoo are ushering in a new era of email authenticity, anti-spam measures, streamlined unsubscription processes, and enhanced user experience with their recent updates to sender requirements. The change is […]

3 Jan 2024

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