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9 min.

Products
How AI-Powered Campaign Creation Actually Works, and What Many Platforms Get Wrong

Summary AI campaign creation is most effective when it connects customer data, audience segmentation, content generation, journey orchestration, and optimization in a single workflow. A unified platform enables faster campaign execution, better personalization, and improved marketing performance. A campaign that takes two weeks to build, requires four stakeholders to approve, and produces nearly identical messaging […]

9 Jul 2026

9 min.

Products
How Event-Triggered Messaging Strategies Turn Behavior into Revenue

Summary Effective triggered marketing goes beyond cart abandonment by responding to high-intent customer behaviors in real time. Prioritizing the right triggers, choosing the best channel, and using AI-powered predictions help brands deliver more relevant experiences and drive greater revenue. There is a quiet ceiling that lifecycle marketers hit around the 18-month mark of running automations. […]

9 Jul 2026

8 min.

Products
How to Use RCS for Conversational Commerce: A Practical Playbook

Summary RCS enhances mobile commerce with verified branding, interactive messaging, and in-message shopping experiences that reduce purchase friction. Combined with real-time customer data and personalization, it delivers higher conversions than traditional SMS. Your SMS program is mature, your list is clean, and your team has optimized send time, frequency, and offer depth. Yet revenue-per-send has […]

9 Jul 2026

15 min.

Products
Mobile App Engagement Metrics: What to Track and Why It Matters

Summary Mobile app engagement is driven by meaningful user behaviors, not installs or vanity metrics. Tracking high-intent signals, acting on them in real time, and measuring retention across the user lifecycle helps reduce churn and increase long-term customer value. Somewhere between a record-breaking launch quarter and a quietly failing product, there is usually a dashboard […]

9 Jul 2026

9 min.

Products
How Retail Brands Drive Revenue with Email Marketing

Summary High-performing retail email programs rely on automated lifecycle journeys, behavioral segmentation, and AI-powered personalization instead of promotional blasts. Connecting email to real-time customer data enables more relevant campaigns, stronger customer loyalty, and sustainable revenue growth. Somewhere between “batch and blast” and a fully automated lifecycle engine, there’s a gap where most retail email programs […]

9 Jul 2026

10 min.

Products
AI Marketing Agents Explained: Types, Use Cases, and What to Look for in a Platform

Summary AI marketing agents go beyond automation by planning, executing, and improving marketing tasks autonomously. Their success depends on unified customer data, real-time signals, and coordinated decision-making to deliver more effective and measurable marketing outcomes. There’s a moment in every platform evaluation when a vendor shows you an agent demo that looks genuinely impressive, and […]

9 Jul 2026

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9 min.

Products
How to Map Customer Journeys with First-Party Data

Summary Effective customer journey mapping is built on unified first-party data rather than static personas. Real-time behavioral signals and lifecycle-based actions help move customers through their journey, while success is measured by progression and long-term customer value. The journey map on your conference room wall was probably built during a two-day workshop, anchored to personas […]

9 Jul 2026

9 min.

Products
What an AI Design Agent Actually Does in a Modern Marketing Stack

Summary AI design agents create and optimize marketing creative using real-time customer data while maintaining brand consistency across channels. Their value comes from integration with customer data and workflows, enabling faster campaign execution and continuous performance improvement. There is a version of artificial intelligence (AI) creative automation that looks impressive in a product demo and […]

8 Jul 2026

10 min.

Products
Why Real-Time Decisioning is Rewriting the Rules of Marketing Execution

Summary Real-time decisioning uses live customer signals to determine the best action, channel, and timing instantly. A unified architecture minimizes latency between decision and delivery, enabling more relevant customer experiences than static segmentation. A customer visits the same product page three times in one session. Your campaign platform’s next scheduled batch run isn’t due for […]

8 Jul 2026

9 min.

Products
How AI Decisioning is Transforming Marketing and Why Most Platforms Still Miss the Point

Summary AI decisioning goes beyond rules and predictions by selecting the best action in real time using machine learning and business constraints. Its effectiveness depends on unified customer data, native real-time architecture, and continuous optimization based on business outcomes. There is a gap between what vendors call artificial intelligence (AI) and what AI actually does […]

8 Jul 2026

8 min.

Products
How to Increase Mobile App Engagement: Proven Strategies That Drive Retention

Summary Sustainable mobile app engagement comes from a lifecycle-driven strategy powered by behavioral triggers and predictive segmentation. Aligning messaging with each user stage and measuring business outcomes helps improve retention and long-term growth. A user downloads your app, opens it twice, and quietly disappears. No uninstall, no complaint, just silence. The DAU/MAU (daily active users […]

8 Jul 2026

9 min.

Products
Smart Recommender: AI Similarity and Complementary Algorithms

Smart Recommender’s Similarity Engine: Three New AI Algorithms for Every Product Part of Smart Recommender, Insider One’s AI-powered recommendation engine, three algorithms: Visually Similar, Similar, and a smarter Complementary, now bring relevant recommendations to your whole catalog, not just your bestsellers. Most recommendation engines are great at doing one thing: learning from your top performers. […]

7 Jul 2026

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