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16 min.

Products
How Insider One AI helps brands boost productivity and profitability by automating omnichannel journeys on Architect

Achieving true personalization remains a significant challenge for many brands. The need for seamless user experiences and the increasing complexity of creating unique cross-channel customer journeys demand more innovative solutions.  In this article, we’ll cover how marketers can combine the power of Insider’s AI solution, Insider One AI, with our omnichannel customer journey builder, Architect, […]

14 Dec 2023

8 min.

Products
Understanding the power of generative AI for customer experience building

Crafting customer experiences that resonate with your audience is both an art and a science. As digital technologies expand, so does the demand for personalized, engaging interactions that captivate customers. But doing this takes time: something marketers never seem to have enough of.  Until now. In this article, we’ll dive into the power of using […]

14 Dec 2023

13 min.

Products
Top WhatsApp Business Platforms to Compare in 2026

WhatsApp Business has emerged as a powerful tool for brands to engage with customers in real-time, foster relationships, and streamline communication. However, the challenge lies in selecting the best WhatsApp Business platform that aligns seamlessly with your brand’s unique needs and objectives.  From understanding the features offered by different platforms to evaluating their compatibility with […]

13 Dec 2023

13 min.

Products
What are the Email Marketing Best practices in 2026

Over 333 billion emails are sent daily; it can often feel like they’ve all landed in our personal inbox.  Email marketing has become the default for brands worldwide. However, if you want to cut through the clutter (and spam folder), you need to ensure you’re not sending generic, bulk emails to everyone in your subscriber […]

13 Dec 2023

10 min.

Products
Best Email Marketing Software in 2026

Every year, email marketing grows bigger, and it’s projected to generate about $12.45 billion in revenue in 2026. Companies investing in email marketing need to adapt to the trends and expectations of customers. The popularity of email means it’s oversaturated, and if you want to stand out, it’s no good sending generic, one-size-fits-all emails to your […]

13 Dec 2023

15 min.

Products
What is a product recommendation engine? (Uses and top 3 options)

Recommendation systems are common today, especially on eCommerce sites. The reason for that is simple — they’re extremely powerful for increasing customer engagement, conversions, revenue, average order value (AOV), and other key metrics. At Insider One, we’ve seen the impact of relevant product recommendations first-hand. For example: In this guide, you’ll learn exactly how product […]

13 Dec 2023

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14 min.

Products
9 Best Dynamic Yield competitors and alternatives (by use case)

However, many teams start looking for a Dynamic Yield alternative when they want to: In this article, we’ve compiled the nine best Dynamic Yield competitors and alternatives for different use cases, including: The first six are cross-channel personalization and engagement solutions. This means they can let you reach your customers on a variety of touchpoints […]

12 Dec 2023

7 min.

How-to
10 actionable insights for retail and eCommerce marketers from Black Friday weekend 2023

1. High inflation had little impact over the Black Friday weekend According to Nielsen, the same basket of goods costs global consumers 18% more in 2023, compared to 2022. So, it’s unsurprising that many brands thought this would impact sales over Black Friday; the cost of living crisis paired with inflation does not sound like […]

6 Dec 2023

4 min.

Products
How Insider One AI, the world’s most comprehensive AI solution for CX, helps brands do more with less

Why did we launch Insider One AI ? “For many brands, achieving true personalization—a totally unique experience per person—remains a challenge,” says Hande Cilingir, CEO and Co-Founder at Insider One. “This is largely caused by unmanageable workloads and the amount of manual effort required to execute customer journeys. That’s why we developed Insider One AI […]

21 Nov 2023

16 min.

Products
Best AI Personalization Platforms & Use Cases (2026 Guide)

At their core, personalization solutions powered by artificial intelligence (AI) analyze lots of data, like browsing histories, purchases, and social media interactions, and automatically produce useful insights. Brands can use these insights to deliver tailored experiences to customers at different points in their journeys. However, beyond this standard functionality, AI technologies are very diverse depending on the use cases they’re built for. We […]

10 Nov 2023

15 min.

Products
The 5 best enterprise CDPs and their key features (in-depth look)

Customer data platforms (CDPs) let brands unify their customer data from various sources into a single database and get a clear view of their customers’ journeys. These capabilities are important for most online businesses but especially for enterprises that use a plethora of solutions to store and analyze customer data. However, not all CDPs are […]

10 Nov 2023

10 min.

Products
Top 11 Customer Data Platform (CDP) Use Cases for Enterprise Marketers

Marketers today are drowning in customer data scattered across multiple systems; emails, apps, websites, CRM platforms, and more. Connecting these dots to deliver personalized, timely experiences can feel impossible. That’s where Customer Data Platforms (CDPs) come in. By unifying and activating customer data, CDPs help marketers make smarter decisions, reduce friction, and drive revenue across […]

9 Nov 2023

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