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9 min.

Products
Braze vs Iterable: Comparison & alternative omnichannel platform

Both platforms support similar channels, like email, push notifications, SMS, and WhatsApp. They offer journey builders for creating automated campaigns across these channels, as well as AI features for streamlining workflows and predicting customer behaviors. Each one also has key differentiators. For example, Braze has stronger mobile marketing and reporting capabilities, while Iterable offers better […]

23 Jul 2024

11 min.

Products
How to build the right marketing automation strategy (Best practices)

While most businesses use some form of marketing automation, few have an overarching automation strategy.  However, without developing a proper strategy, you’re likely to miss out on many of the benefits of marketing automation.  A marketing automation strategy is a detailed plan that outlines which tasks you’ll automate and how. Since automation can be employed […]

18 Jul 2024

10 min.

Products
Customer Data Platform (CDP) for Automotive Brands: Benefits & Use Cases

Customer Data Platforms (CDPs) are transforming how automotive brands understand and engage their customers. By unifying data from online and offline sources from CRM systems and dealership management tools to websites and mobile apps, a CDP provides a 360-degree view of every customer. With the right platform, like Insider One’s AI-powered CDP, automotive marketers can […]

18 Jul 2024

12 min.

Products
Klaviyo vs Braze: Use cases, pros, cons & an alternative platform

We’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — can help you overcome the limitations of Klaviyo and Braze and build high-converting campaigns across 12+ channels. Braze vs Klaviyo: Overview, pros, and cons of each platform Before we dive into the details, here’s a quick overview of the […]

18 Jul 2024

11 min.

Products
How omnichannel CDPs drive efficiency, revenue, and ROI

Marketing teams don’t struggle because they lack data, they struggle because they can’t activate it efficiently. Even with a CDP in place, many organizations still rely on multiple tools to run campaigns across email, web, mobile, and messaging channels. This slows execution, increases complexity, and limits impact. Traditional CDPs were designed to unify customer data […]

18 Jul 2024

10 min.

Products
The best customer data platform (CDP) for insurance companies in 2026

A good customer data platform (CDP) empowers insurance companies to transform fragmented customer information into actionable insights: These advantages are why leading insurance and financial services brands, including Generali, Allianz, and Etiqa Insurance, rely on Insider One. Our platform consolidates customer data, enables cross-channel personalization, and helps insurers drive measurable revenue growth. In the following […]

18 Jul 2024

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14 min.

Products
8 Best Optimove alternatives & competitors for marketers in 2025

In this guide, we’ll explore the eight best Optimove alternatives for marketing teams in all sorts of industries — including eBetting, eCommerce, financial services, telecommunications, automotive, travel, and more. Here are all the solutions we’ll discuss below: We’ll start with a deep dive into Insider One — our AI-led personalization platform for creating individualized, cross-channel […]

18 Jul 2024

11 min.

Products
Mastering Behavioral Targeting for Smarter Marketing Campaigns

Tracking behavioral data and using it to accurately target users with relevant ads is an essential strategy for any online business. However, the development of new marketing technologies has drastically expanded the potential of behavioral targeting across channels and use cases. Today, marketers can leverage user interaction data to deliver highly personalized messages across all […]

18 Jul 2024

7 min.

Products
Insider One’s Srikant Kotapalli Discusses Twilio Engage Premier EOS and What to Do if You Are Impacted

In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider One team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier.  What is Twilio Engage Premier? […]

8 Jul 2024

8 min.

Products
How to improve customer engagement and conversions with data-driven marketing automation

You likely already know that throwing spaghetti at the wall isn’t the best approach for finding your most effective marketing tactics.  If you’re going to invest time, money, and resources into something, you want to feel confident that it will work. You want to know that your efforts and marketing messages will reach the right […]

5 Jul 2024

9 min.

Products
7 Best Ecommerce Personalization Strategies for 2026

In the late 90s and early 2000s, online shopping was innovative and cutting-edge. But today, ecommerce is no longer novel—it’s the norm. An impressive 35% of global shoppers make online purchases every week. According to data from Pew Research Center, 76% of American consumers have bought something using their smartphone. And while shopping in-store is […]

5 Jul 2024

7 min.

Products
Personalization in Retail: Complete Guide to 2026 Strategies

Summary Retail personalization uses AI and unified customer data to deliver relevant experiences across every touchpoint, from web and apps to email, messaging, and in-store. The most effective strategies combine predictive AI, omnichannel orchestration, and first-party data to increase conversions, loyalty, and marketing efficiency while overcoming challenges like fragmented data, privacy, and measurement. “If we […]

5 Jul 2024

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