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6 min

Products
Emarsys vs Klaviyo: Similarities, differences, use cases & alternative

If you’re looking for a versatile marketing and automation platform, Emarsys and Klaviyo are likely near the top of your list.  They’re both popular solutions that support channels like email and SMS, offer flexible automation capabilities, and have recently added AI marketing capabilities to their toolkits. However, they also have big differences.  For example, Emarsys […]

1 Oct 2024

7 min

Products
Conversational AI vs Generative AI: Differences and Business Use Cases

Artificial intelligence (AI) is a very broad term, with Conversational AI and Generative AI being two of its most popular manifestations. While they have some similarities, these two types of AI are designed for different purposes: Due to these differences, both types of AI rely on different training data. However, teams today have plenty of […]

1 Oct 2024

8 min.

Products
Unlocking the Power of AI-Powered SMS Marketing: A Guide for Peak Season Success

As we head into the holiday season, businesses are gearing up for one of the busiest times of the year. Marketing teams are fine-tuning their strategies, and SMS marketing has emerged as a powerful tool for driving customer engagement and maximizing sales. This guide will explore how AI-powered SMS campaigns and personalisation and strategic timing […]

25 Sep 2024

6 min.

Products
Harness Data-Driven Personalization to Elevate Customer Engagement in 2026

Summary Data-driven personalization helps brands create relevant customer experiences by using real-time data, AI, and unified customer insights. This guide covers the challenges of fragmented data, the benefits of personalization, key strategies for 2026, and how businesses can improve engagement, conversions, and loyalty with the right technology. Effective data-driven personalization is now essential for businesses […]

23 Sep 2024

8 min.

Products
SMS vs. MMS: Which Is Right for Your Business?

Today, communication has evolved beyond simple voice calls and emails. Two of the most widely used messaging technologies, SMS (Short Message Service) and MMS (Multimedia Messaging Service), have become integral tools in our daily lives and business communication strategies.  While they may seem similar at first glance, SMS and MMS offer distinct features, benefits, and […]

13 Sep 2024

8 min.

How-to
Lifecycle Management Unlocked: Strategies to Drive Growth and Stay Competitive

What is lifecycle management? Lifecycle management is the strategic process of overseeing a product from its initial concept through to its retirement. It involves managing each phase of the product’s journey—concept, design, development, introduction, growth, maturity, and decline—to ensure that the product meets market demands and achieves business goals efficiently. What is data lifecycle management? […]

13 Sep 2024

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3 min.

How-to
Gamification in Marketing: Meaning, Benefits & Examples

Capturing consumer attention has never been more difficult. With countless brands fighting for the same audience, traditional marketing tactics often fall short of creating meaningful, lasting connections. Gamification in marketing offers a solution by turning passive consumers into active participants. By transforming marketing into an interactive and enjoyable experience, gamification drives deeper engagement and stronger […]

13 Sep 2024

5 min.

How-to
Mastering Email Automation for Enhanced Customer Engagement and Streamlined Marketing

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Drawing on over a decade of industry expertise, we will dissect the fundamental mechanics of email automation, uncover its key benefits, and […]

13 Sep 2024

5 min.

Products
AI Email Marketing: Transforming Engagement, Personalization, and ROI for the Future

Email marketing has long been a powerful tool for engaging customers and driving conversions. However, the landscape is rapidly changing thanks to advancements in AI for email marketing. Traditional methods are being replaced by innovative AI email marketing tools that offer enhanced personalization, optimized campaign strategies, and automation of time-consuming tasks. Gone are the days […]

13 Sep 2024

6 min.

Products
💔 The Breakup Files:  Why Allianz and Generali Switched to Insider One

It’s not me — it’s you. Allianz and Generali wanted help optimizing this process. Both are global brands founded in the 19th century, among the largest in their category and offer a wide range of insurance products and asset management services. Allianz operates a network serving 125 million customers in 70 countries, while Generali serves […]

26 Aug 2024

5 min.

Products
5 Expert Predictions for the 2024 Peak Holiday Shopping Season

If you’re preparing to capture a portion of these holiday sales, you’ve come to the right place. We’ve compiled feedback from the industry’s top experts, including Chris Baldwin, Eli Weiss, and Kaleigh Moore. Here are the top five predictions to know this holiday season to help you stay ahead of the curve. 1. Consumers will […]

23 Aug 2024

5 min.

News & Events
Google Reverses Course on Third-Party Cookies: What This Means for Marketers

In a blog post on Monday, Anthony Chavez, VP of the Privacy Sandbox, stated that the company would introduce a new experience in Google Chrome that lets people “make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.” There are no further details, and […]

30 Jul 2024

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