Explore with categories

12 min

How-to
Customer Experience Trends: 12 to Explore in 2023

We live in a world where, with minimal investment, people are able to start a business and sell their products or services, even when hundreds of others are offering the same things. In this world, earning customers and their loyalty has less to do with the product or service offered, and more to do with […]

18 Aug 2022

8 min

How-to
The future of marketing — Quantum approaches

New landscape, new approaches  We live in the future. AI, drones, 3D printing, smart devices, and wearables are all amazing technological developments many might have considered impossible not long ago. There’s no doubt these incredible technologies have changed how we live. But change is a disruption and disruptions can permanently alter the status quo. For […]

27 Aug 2021

11 min

How-to
Modular Email Editor Designs High Converting Emails that Delight

With the focus shifting from “Open Rates” to more modest, granular metrics like Reading Time, Engagement Rate, Conversion, with a continual spike in interests and ever-changing audience expectations, drafting an engaging email experience is not an easy nut to crack. Shooting out an email that your “average audience” might resonate with, proffering a “one-size-fits-all” recommendation […]

27 Aug 2021

6 min

Products
Apple iOS 15 privacy update: Bracing for its impact on email marketing

Amidst these announcements, there are two noteworthy features – “Mail Privacy Protection” and “Hide My Email” – that promise to impact email marketing as we know it. For brands and marketers, this assumes greater significance since Apple accounts for 16% of the global smartphone market. Additionally, the rising adoption of its native Apple Mail app […]

5 Aug 2021

9 min

How-to
How to Engage Your Audience Online in 2021

People are creatures of emotions and tapping into them will certainly make them want to respond. Likewise, when you engage your audience’s emotions, they will reciprocate. But how do you do it? How do you create content that makes your audience’s heart tick? Well, let’s see some tips below. 1. Find the right people Make […]

4 Aug 2021

6 min

News & Events
#1 Leader Everywhere — Topping the G2 Summer’21 Grids and Indexes With 3X Faster Time to Value

We’ve ranked as the #1 platform in Mobile Marketing Software and Personalization Software and topped all Indexes on G2’s Summer’21 Reports. With up to 3X faster Time to Value (TTV) compared to other providers, we are helping the world’s top enterprise brands realize the Average Estimated ROI in less than 6 months. Insider One leads […]

29 Jul 2021

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4 min

Success Stories
Exoticca uses a web and mobile push strategy to offer the best-personalized travel experiences

Exoticca was founded in 2013 in Barcelona by a team of experts in generating online travel experiences. Exoticca’s multicultural and multidisciplinary team already has more than 200 employees who are passionate about travel; the team includes 50 Product Crafters and Curators specializing in destinations. The Product Crafters and Curators have harnessed their insider knowledge and […]

10 Aug 2021

5 min

Success Stories
How the partnership between VTEX and Insider One led to the digital growth of the HOPE Group

An eCommerce and growth management platform integration helped The HOPE Group, a Brazilian leader in lingerie, grow online With over 50 years of experience in retail and operating HOPE, HOPE Resort, and Bonjour Lingerie, Grupo HOPE leads the Brazilian underwear market. The women’s fashion brand, which has had personalities such as Gisele Bündchen as protagonists […]

10 Aug 2021

15 min

News & Events
The most important Shopify metrics you need to optimize with cross-channel personalization

No doubt, you have access to plenty of cross-channel marketing tools to implement these strategies with just a click and with no IT dependency during integration. Insider One’s platform is mighty technology that syncs perfectly with Shopify’s integration, execution, measurement, and iteration. In this blog, we’ll touch on the execution piece and show you what […]

13 Jul 2021

24 min

How-to
Luxury Marketing: 7 Tactics To Make Buying Luxury Online a Valuable Personal Experience

The stories you get to be a part of, just because your customers choose your store when they are looking for a special gift for a loved one, is the essence of selling luxury products.  But that’s in-store; face-to-face selling. You get to look your customer in the eye, get to know them personally. You […]

29 Jun 2021

8 min

How-to
Death to cookies. Long live first-party data.

What is a cookie?  A cookie is a small file on a website domain used to collect information about visitors and improve their onsite experience. For example, cookies let a website know about a visitor’s preferred language, ex. English, French, or Mandarin.  The Death of the Cookie: An Origin Story  It all started in May […]

29 Jun 2021

4 min

Success Stories
Fiksuruoka.fi (Smart Food) automates its customer journey with Insider One to reach 25X ROI with dynamic messaging

As a result, Fiksuruoka.fi sought a platform with push messaging to provide a direct real-time channel that email alone couldn’t address. Fiksuruoka.fi, a Finnish eCommerce startup, sells surplus dry-food groceries and non-food products at discount prices. It aims to disrupt the traditional grocery market by selling surplus batches of food with big discounts in web […]

29 Jun 2021

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