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5 min

News & Events
Google Reverses Course on Third-Party Cookies: What This Means for Marketers

In a blog post on Monday, Anthony Chavez, VP of the Privacy Sandbox, stated that the company would introduce a new experience in Google Chrome that lets people “make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.” There are no further details, and […]

30 Jul 2024

6 min

Products
💔 The Breakup Files:  Why Allianz and Generali Switched to Insider One

It’s not me — it’s you. Allianz and Generali wanted help optimizing this process. Both are global brands founded in the 19th century, among the largest in their category and offer a wide range of insurance products and asset management services. Allianz operates a network serving 125 million customers in 70 countries, while Generali serves […]

26 Aug 2024

7 min

How-to
10 actionable insights for retail and eCommerce marketers from Black Friday weekend 2023

1. High inflation had little impact over the Black Friday weekend According to Nielsen, the same basket of goods costs global consumers 18% more in 2023, compared to 2022. So, it’s unsurprising that many brands thought this would impact sales over Black Friday; the cost of living crisis paired with inflation does not sound like […]

6 Dec 2023

4 min

Products
How Sirius AI™, the world’s most comprehensive AI solution for CX, helps brands do more with less

Why did we launch Sirius AI™ ? “For many brands, achieving true personalization—a totally unique experience per person—remains a challenge,” says Hande Cilingir, CEO and Co-Founder at Insider One. “This is largely caused by unmanageable workloads and the amount of manual effort required to execute customer journeys. That’s why we developed Sirius AI™ – our […]

21 Nov 2023

10 min

Products
11 Main customer data platform (CDP) use cases for marketers

CDPs can also help you in lots of other scenarios, including cross-channel personalization, journey orchestration, workflow optimization, advanced analytics, and more. There are also different types of CDPs, some of which are more suitable for certain use cases than others. In this guide, you’ll learn about the 11 key CDP use cases for marketers. We’ll […]

9 Nov 2023

12 min

How-to
Personalized marketing: What it is, benefits & real-life examples

Everything you need to know about personalized marketing — including benefits, trends, how to implement it, and more By implementing marketing personalization, organizations can deliver consistent customer experiences, improve their conversion rates, and encourage long-term brand loyalty.  However, that’s easier said than done, as some common challenges — like data silos and limited technology stacks — prevent many marketing teams from tapping into the true potential […]

8 Nov 2023

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12 min

How-toProducts
How to get a 360-degree customer view & scale personalization

Today, the number of digital touchpoints customers have with brands is only increasing. And, with customer information locked away in many different systems (e.g., email marketing software, analytics platforms, CRMs, customer survey tools, and so on), it’s often difficult to get a single source of truth and a complete picture of each customer. You can solve this problem by creating an […]

7 Oct 2023

12 min

How-toProducts
How CDPs Help Marketing Teams Drive Growth and Efficiency

As a marketer, understanding your customers goes beyond knowing their names or emails. It is about seeing the full picture, including what they do, what they like, and how they interact with your brand across every touchpoint. Capturing this insight can be complex but the payoff is huge. In the past, Customer Data Platforms (CDPs) […]

7 Oct 2023

5 min

News & Events
August 2023  Product Manager Growth Maker of the Month: Cogna’s Bruno Dias

Meet Bruno Bruno Dias is a Product Manager at Cogna, a private educational company founded in Brazil. Find out why Bruno entered the world of product management, how Cogna uses the Insider One platform, and what he’s learned during his career. 1. Can you tell us about yourself and the career experiences that brought you […]

3 Oct 2023

3 min

News & Events
September 2023 Growth Maker of the Month: Yossra Radwan

These impressive powerhouses are innovating, building, uplifting, and shaping the future of customer experiences. Through these interviews, we aim to fire up the marketing community to work smarter, get their creative juices flowing, push boundaries, have more fun, and keep growing. 🚀 Meet Yossra Yossra Radwan is the Egypt Marketing Manager for NOMU Group, an […]

12 Oct 2023

4 min

Products
Meet Sirius AI™, the world’s most comprehensive Generative AI solution for Customer Experience

What is Sirius AI™? Introducing Sirius AI™, Insider One’s patent-pending AI solution that combines the power of large language models and machine learning—including predictive, conversational, and Generative AI — to help marketers at every stage of customer journey creation. Sirius AI™ helps marketers build relevant, timely, trustworthy customer experiences on autopilot. From segmentation discovery to […]

26 Sep 2023

10 min

Products
The Insider One secret to unleashing AI-powered SMS marketing magic

With a 98% open rate and an average response time of just 90 seconds, SMS is unrivaled for engaging with customers. As a marketer, if you’re not leveraging the power of SMS, you’re missing out on a golden opportunity to connect with your audience on their favorite device, no matter where they are or what […]

21 Sep 2023

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