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8 min

Products
Transactional SMS: How to Keep Your Customers Engaged

Imagine this. Your customer places an order from your online store but receives no confirmation. They log in to their account to double-check if the order was successfully placed. Days pass, and there’s still no shipping update via SMS.  Again, they have to log in to their account to see if their order has even […]

3 Oct 2024

4 min

Products
Transactional WhatsApp Messaging: Keeping Your Customers Informed and Reassured

But here’s the thing: communicating with your customers on WhatsApp isn’t just about sending them promotional messages. Go the extra mile by sending them transactional messages—updates on their orders, confirmations, and delivery details.  By doing so, you’re not just keeping them informed, you’re also building trust and a healthy relationship. When a customer feels like […]

3 Oct 2024

6 min

Products
The full guide to marketing automation (Platforms & examples)

While marketing automation has been around for decades, new technologies (especially ones powered by AI) have amplified its power to help teams work more efficiently and drive better business results. In this guide, we’ll discuss the topic of marketing automation in detail using real-life examples across different industries and use cases. You’ll also learn best […]

2 Oct 2024

7 min

Products
Enterprise email marketing: Platforms, examples, and use cases

Email is the most popular and talked about digital marketing channel for companies of all sizes. However, email marketing is vastly different for enterprises compared to smaller businesses.  For example, enterprise email solutions are more difficult to set up and use than simple self-serve tools. They’re also more scalable and robust with hundreds of integrations […]

2 Oct 2024

9 min

Products
AI in marketing: Benefits, Strategies, and Examples (2026 Guide)

What is AI marketing? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits.  However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business. That’s why in this guide, we’ll explore how […]

2 Oct 2024

6 min

Products
Emarsys vs Klaviyo: Similarities, differences, use cases & alternative

If you’re looking for a versatile marketing and automation platform, Emarsys and Klaviyo are likely near the top of your list.  They’re both popular solutions that support channels like email and SMS, offer flexible automation capabilities, and have recently added AI marketing capabilities to their toolkits. However, they also have big differences.  For example, Emarsys […]

1 Oct 2024

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7 min

Products
Conversational AI vs Generative AI: Differences and Business Use Cases

Artificial intelligence (AI) is a very broad term, with Conversational AI and Generative AI being two of its most popular manifestations. While they have some similarities, these two types of AI are designed for different purposes: Due to these differences, both types of AI rely on different training data. However, teams today have plenty of […]

1 Oct 2024

8 min.

Products
Unlocking the Power of AI-Powered SMS Marketing: A Guide for Peak Season Success

As we head into the holiday season, businesses are gearing up for one of the busiest times of the year. Marketing teams are fine-tuning their strategies, and SMS marketing has emerged as a powerful tool for driving customer engagement and maximizing sales. This guide will explore how AI-powered SMS campaigns and personalisation and strategic timing […]

25 Sep 2024

6 min.

Products
Harness Data-Driven Personalization to Elevate Customer Engagement in 2026

Effective data-driven personalization is now essential for businesses looking to stand out. Yet, many struggle to implement it successfully due to outdated approaches, fragmented data, and incomplete use of advanced personalization technologies. This guide will help you understand data-driven personalization, tackle common challenges, and implement strategies that maximize engagement, conversions, and loyalty. What is data-driven […]

23 Sep 2024

8 min.

Products
SMS vs. MMS: A Comprehensive Guide to Choosing the Right Messaging Strategy for Your Business

Today, communication has evolved beyond simple voice calls and emails. Two of the most widely used messaging technologies—SMS (Short Message Service) and MMS (Multimedia Messaging Service)—have become integral tools in our daily lives and business communication strategies.  While they may seem similar at first glance, SMS and MMS offer distinct features, benefits, and use cases […]

13 Sep 2024

8 min.

How-to
Lifecycle Management Unlocked: Strategies to Drive Growth and Stay Competitive

What is lifecycle management? Lifecycle management is the strategic process of overseeing a product from its initial concept through to its retirement. It involves managing each phase of the product’s journey—concept, design, development, introduction, growth, maturity, and decline—to ensure that the product meets market demands and achieves business goals efficiently. What is data lifecycle management? […]

13 Sep 2024

3 min.

How-to
Gamification in Marketing

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing? Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s […]

13 Sep 2024

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