Insider One Named a Leader in the 2026 IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises

NEW YORK, NEW YORK (September 29, 2026) –– Insider One, the leading Agentic Customer Engagement Platform, today announced it has been named a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.

“Insider One is useful for consolidating fragmented martech, replacing separate customer data platforms, journey orchestrators, and analytics tools, especially for global brands with complex digital-to-offline journeys needing real-time personalization and high-volume predictive segmentation.”

—Gerry Murray, Research Director, Enterprise Marketing Apps and Agents, IDC

What is the IDC MarketScape?

About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. 

Insider One’s perspective

Insider One was previously named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment. (doc# US53601725, June 2025). 

“The next era of customer engagement will not be defined by who has agents. Every platform will have them. It will be defined by what those agents are connected to, whether they can hear both sides of the customer relationship, and how efficiently they can turn that intelligence into action,” said Hande Cilingir, Co-Founder and CEO at Insider One. “What we are building at Insider One will give our customers the intelligence and autonomy to lead their industries, create advantages that compound, and define the next era of customer engagement.”

Agents for both sides of customer engagement

Insider One supports both customer-facing and marketer-facing use cases within the same platform. Customer-facing agents interact directly with consumers and capture intent through natural conversation. Purpose-built agents support marketing and customer engagement teams across data, decisioning, content, and journey orchestration. The result is autonomous, end-to-end customer engagement for marketers. 

Both operate on a shared customer data and context layer. Interactions, behavioral signals, campaign activity, and marketer actions contribute to the same customer profile, giving agents access to relevant context across the customer engagement lifecycle.

Insider One has spent more than a decade developing AI models using customer behavior and engagement data. The platform brings together four connected systems: data, context, decisioning, and action, with Agentic, Generative, and Predictive AI integrated across each layer.

Context that improves over time

Insider One builds on a brand’s existing customer data by combining behavioral signals, customer conversations, campaign performance, and marketer activity into a continuously updated context layer.

As customers interact with a brand, new signals can be added to their profiles and used to inform future decisions across channels. Insights from a conversation can inform a subsequent email, while learnings from a journey can provide additional context for future interactions.

This creates a shared source of context across customer-facing experiences and marketing workflows, rather than treating each interaction or channel independently.

Flexible levels of autonomy

Insider One provides four autonomy modes: Human Directed, AI Advised, Controlled Autonomy, and Fully Autonomous.

These modes allow organizations to determine how independently AI can recommend and execute actions. Marketing teams continue to define strategy and business objectives, while the selected autonomy level determines the degree of AI involvement in execution.

This gives organizations flexibility to increase automation based on their operating model, governance requirements, and level of readiness.

Real-time decisioning at scale

Insider One’s AI processes more than seven billion predictions each month and supports real-time segmentation across more than 120 attributes.

Marketers can use natural-language prompts to generate audience segments, journey blueprints, subject lines, and campaign images. Journey orchestration combines these generative capabilities with real-time customer data and predictive models to optimize experiences toward defined business objectives.

By connecting generation, customer data, and predictive intelligence within the same platform, teams can build and adjust journeys using current behavioral and engagement signals.

Open and governed architecture

Insider One launched its MCP Server in December 2025, enabling external agentic systems including Claude, ChatGPT, Perplexity, and Grok to connect with live marketing data for conversational analytics.

This allows marketers to access information about campaign and channel performance through external AI interfaces while maintaining enterprise governance controls around data access and usage.

The platform natively supports more than 20 channels, including web, app, email, SMS, WhatsApp, and RCS, connected through a single customer data platform. Insider One currently serves more than 2,000 brands globally.

Recent analyst recognition

This recognition follows Insider One’s naming as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines — its fifth consecutive appearance — and as a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment (doc# US53601725, June 2025). Insider One was also recognized as a 2026 Gartner® Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs with a score of 100/100 for Willingness to Recommend.

Get in touch

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