SUCCESS STORY

How Leroy Merlin used Architect to increase ecommerce revenue by 8.8%

How Leroy Merlin used Architect to increase ecommerce revenue by 8.8%

8.8%

increase in ecommerce revenue
Challenge

Challenge

Leroy Merlin struggled with high website abandonment and low conversion from visitors who browsed products but left before completing their purchase, limiting online revenue and engagement.

Solution

Solution

Leroy Merlin used Insider’s Architect to design AI-powered journeys that reduce navigation abandonment and trigger personalized price-drop notifications for previously interested users, encouraging them back to complete purchases.

Result

Result

By launching these tailored, automated journeys, Leroy Merlin significantly improved user engagement and increased conversions and online revenue from returning visitors and previously abandoning users.

ABOUT THE CUSTOMER

Leroy Merlin is a multinational home improvement company specializing in products for construction, renovation, decoration, gardening, and DIY. Since 1998, it has established a significant presence in Brazil, boasting over 50 physical stores nationwide and a robust ecommerce platform. The company's success stems from its extensive range of quality products at competitive prices, coupled with exceptional customer service and the offer of complete solutions for homes. Its strong online presence ensures that consumers can conveniently access its products and services.

INDUSTRY
Retail
SOLUTIONS
Architect
CHANNELS
Architect
Email

SUCCESS STORY #1

Reducing user abandonment with Architect

The Challenge

Leroy Merlin faced a significant challenge with a high number of users abandoning their website before completing a purchase. This issue was impacting the company's overall online revenue and customer engagement.

The Solution

To address this challenge, Leroy Merlin implemented Architect and built a strategic journey designed specifically to combat navigation abandonment. This approach focused on identifying points where users were most likely to leave the site and implementing targeted interventions to retain them. Personalized recommendations, timely reminders, and seamless navigation enhancements were key components of this solution.

Partnering with Insider and using their Architect tool has been transformative for our ecommerce strategy. By implementing strategic journeys and personalized notifications, we've reduced user abandonment, achieved significant revenue growth, and improved customer satisfaction. Insider has proven to be the right choice for meeting our customers' expectations and driving results.

Marketing Director
Leroy Merlin

The Result

8.8%

increase in ecommerce revenue

SUCCESS STORY #2

Enhancing CVR and revenue with personalized price drop alerts

The Challenge

Leroy Merlin aimed to improve its conversion rates and overall revenue from its website. The challenge was to effectively engage users who had previously navigated the site but had not completed a purchase.

The Solution

To address this challenge, Leroy Merlin implemented a strategy to announce automatic price drops. Using Architect, they crafted price drop journeys that specifically targeted users who had already visited the website. These tailored notifications informed potential customers of recent price reductions on products they had shown interest in, encouraging them to return and complete their purchases. We were so impressed by the results we were able to achieve with Insider. The tool allowed us to quickly and easily launch personalized user journeys that are powered by AI.” Growth, Media, and SEO Manager

We were so impressed by the results we were able to achieve with Insider. The tool allowed us to quickly and easily launch personalized user journeys that are powered by AI.

Growth, Media, and SEO Manager
Leroy Merlin

The Result

8.8%

increase in ecommerce revenue

Looking ahead

Looking ahead Looking ahead

Looking ahead

Leroy Merlin aims to advance its personalization strategies to a hyper-personalization level, ensuring that each customer is treated uniquely. Additionally, Leroy Merlin is exploring the extension of these personalization strategies from its website to its app, aiming to provide a seamless experience for consumers across all digital touchpoints of the brand.

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