SUCCESS STORY

How MadeiraMadeira achieved 52X ROI by leveraging Architect to deliver consistent journeys across WhatsApp, SMS, and Email

How MadeiraMadeira achieved 52X ROI by leveraging Architect to deliver consistent journeys across WhatsApp, SMS, and Email

52X

ROI

3.5X

higher CVR via WhatsApp
Challenge

Challenge

MadeiraMadeira needed a faster way to run personalized WhatsApp marketing and engage customers on their preferred channel at scale.

Solution

Solution

Insider helped MadeiraMadeira launch WhatsApp campaigns quickly and use real-time customer data to send timely, relevant messages, while also extending journeys across email and SMS.

Result

Result

The brand improved message delivery and conversions on WhatsApp, while creating more consistent cross-channel customer experiences.

ABOUT THE CUSTOMER

MadeiraMadeira is Brazil’s largest home goods platform, boasting a catalog of over 300,000 products. Through its platform, customers can effortlessly craft, furnish, renovate, and adorn their homes using just their smartphones or computers. Established in 2009 in Curitiba, MadeiraMadeira has been on an impressive path to success, experiencing consistent 100% year-on-year growth as more and more consumers shift toward online shopping. Recently, the company achieved unicorn status and is now valued at over $1 billion.

INDUSTRY
Retail
SOLUTIONS
Architect
CHANNELS
WhatsApp
Cross-Channel (Architect)
Email
SMS

SUCCESS STORY #1

Achieving 3.5X higher CVR with personalized WhatsApp messages

The Challenge

WhatsApp is the main channel of customer communication in Brazil. MadeiraMadeira was looking for a solution that made WhatsApp marketing as easy as possible, leveraging real-time data to deliver timely, relevant, and meaningful WhatsApp messages to better engage customers and build stronger CLTV.

The Solution

Using Insider’s intuitive WhatsApp marketing suite, the Brazilian home product giant built and launched a WhatsApp marketing strategy in just a few minutes. By leveraging the data collected in Insider’s CDP , MadeiraMadeira could send personalized, contextual, and timely communications—including campaign promotions, purchase confirmations, order updates, reminders, and more—to every customer.

I would recommend Insider to any brand looking to bring better value to its customer communication. Insider has a unique way of tying together channels in one single journey, and we were able to communicate better with each customer. On top of that, the Insider team is very open to new ideas and is always looking to innovate. The Insider team is also really supportive of all the crazy ideas that we have.

Marketing Manager
Madeiramadeira Success Story

The Result

3.5X

higher CVR on WhatsApp Increase in AOV

SUCCESS STORY #2

Achieving seamless and consistent cross-channel CX with Insider’s AI-native journey orchestration tool

The Challenge

Following the success of its WhatsApp marketing strategy, MadeiraMadeira was keen to explore more Insider features to deliver an even stronger customer experience. It knew that while many customers loved the ease and convenience of WhatsApp , many others preferred Email or SMS . The team needed a solution that allowed them to engage with customers on their favorite channel—easily and at scale.

The Solution

Insider’s growth experts recommended using Architect , its AI-native journey orchestration tool. Architect enabled MadeiraMadeira to build consistent, timely, and relevant one-to-one experiences across multiple channels from a single platform. Insider’s platform made it easy for the marketing team to add SMS and Email to its marketing mix, choosing from 70+ marketer-approved templates based on use case, business goal, industry, and channel to build customer journeys in a few quick clicks. What’s more, Insider’s AI-led ‘Next Best Channel’ and ‘Send Time Optimization’ capabilities helped the brand reach customers on their preferred channel based on behavioral data and predictive intelligence.

With Insider, our marketing team has managed to run one of the most successful WhatsApp campaigns in the industry with personalized messages for every customer. We can now better engage customers with relevant messages highlighting promotions, order updates, and more to ensure our customers feel understood and valued.

Marketing Manager
Madeiramadeira Success Story

The Result

52X

ROI

Looking ahead

Looking ahead Looking ahead

Looking ahead

MadeiraMadeira is looking forward to exploring other Insider capabilities to further improve its customer experience, including Eureka , Insider’s AI-powered search recommendation tool, which recommends relevant products based on past and predicted user behavior.

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