Explore with categories

8 min

Products
💔 The Breakup Files: Why NA-KD and Pierre Cardin switched to Insider One

The State of Fashion 2024 report, published by the Business of Fashion and McKinsey & Company, reveals that successfully navigating this climate of uncertainty will require adopting winning strategies—including keeping costs in check, adapting to new consumer preferences faster than the competition, forging emotional connections with consumers, and prioritizing long-term brand building.   These are ambitious efforts, […]

6 Mar 2024

10 min

Products
Cookieless future 101: Everything you need to know

Despite over four years of warning, many marketers are still unprepared for the upcoming shift. In fact, 75% still rely heavily on third-party cookies in their marketing strategies. If that’s you, it’s time to reevaluate, and our blog is here to help. Read on to learn more about the cookieless future, discover what’s caused it, […]

12 Mar 2024

14 min

Products
What is omnichannel marketing? Examples, strategies & best practices

While achieving that seemed nearly impossible years ago, today it’s expected by customers worldwide. As a result, brands must navigate complex challenges — like data silos and outdated martech solutions — to build and implement a successful omnichannel marketing strategy. In this guide, you’ll learn what omnichannel marketing is (with examples) and how it differs […]

8 Mar 2024

14 min

Products
CDP for financial services: Unify customer data & drive revenue

However, many financial services teams who decide to invest in a CDP face two common challenges: In this guide, we’ll show you how Insider One — our industry-leading CDP and cross-channel personalization solution — can help you unify your customer data while overcoming both issues and driving conversions, revenue, and retention as quickly as possible. […]

8 Mar 2024

13 min

How-to
What is personalization at scale? (and how to achieve it)

On the one hand, it’s easy to implement basic personalization tactics, like adding someone’s name, birthday, or last visited product to an email. On the other hand, customers have gotten used to these tactics and are expecting brands to deliver a completely individualized experience across all channels. Marketers also face other obstacles in this regard, like: This […]

8 Mar 2024

14 min

Products
How real-time CDPs help marketers create personalized, timely, and contextual experiences

The answer is with a customer data platform (CDP), which tracks every customer interaction in real-time, allowing brands to analyze data and create relevant segments to provide more personalized experiences.  In this guide, we’ll dive into CDPs, explore why they’re essential for businesses and their key benefits, and share some practical tips for finding the […]

6 Mar 2024

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10 min

Products
The 2025 guide to generative AI in marketing

Gen AI is revolutionizing consumer marketing as we currently know it. At an individual-company level, marketing campaigns that once required months of content design, insight generation, and customer targeting can be rolled out in days—if not hours. Generative AI is powering granular personalization at scale in ways that weren’t possible before. Change is coming, and […]

29 Feb 2024

6 min

Products
💔 The breakup files: Why Adidas and SRG switched to Insider One

Today’s customers are flooded with so many choices they can be picky about who they shop with. One bad experience is enough to have them bouncing from your website because there will always be another site that’s quicker, more intuitive, and better tailored to them.  With retail titans like Amazon investing millions of dollars in […]

16 Feb 2024

12 min

Products
Is conversational messaging shaping the future of marketing?

Conversational messaging is now a key part of the customer experience for modern shoppers. For brands, it helps make interactions with customers more personal and meaningful. For customers, it opens another channel to connect with their favorite brands in a similar way to chatting with friends and family. In this guide, we’ll discuss how to […]

19 Feb 2024

10 min

Products
AI marketing automation: The perfect match to supercharge your marketing campaigns

But creating meaningful experiences your customers love is only possible if you have the right tools. And AI-powered marketing automation is the solution. In this article, we’ll look at AI-based marketing automation, including what “AI marketing automation” means, its benefits, capabilities, and challenges, and provide a step-by-step guide to choosing the right AI marketing platform […]

19 Feb 2024

8 min

Products
Learn the top 5 benefits of a customer data platform to build the best personalization strategy in your marketing career

Personalization is a huge part of the customer experience, so it’s no surprise businesses are continually searching for new ways to elevate their personalization to drive business growth. Delivering a personalized experience requires a good understanding of your customer: their behaviours, preferences, and real-time actions. You need to be able to analyze and leverage this […]

19 Feb 2024

27 min

Products
The ultimate guide to WhatsApp Business API

What is WhatsApp Business API? WhatsApp Business API is an emerging channel for brands aiming to expand their marketing reach. It empowers marketers to drive growth and establish more intimate connections. With a 98% open rate (compared to just 20% for emails), WhatsApp is significantly more effective at reaching recipients than email, meaning customers are […]

2 Jan 2023

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