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8 min

Products
How to use eCommerce personalization for revenue and retention

This guide will walk you through everything you need to know about eCommerce personalization — from the way it works to its benefits and the data you need to implement it successfully.  We’ll also explore real-life examples of online stores that used personalization to generate conversions, revenue, and retention. What is eCommerce personalization and how […]

3 Oct 2024

10 min

Products
Holiday season profit strategies playbook: 10 strategies for maximizing revenue in a short holiday season

This compressed timeframe cranks up the heat, pushing marketers to optimize their holiday season profit strategies, amplify brand visibility, enhance customer engagement, and deliver results swiftly. However, with more urgency comes more noise, which can overwhelm consumers. The abundance of choices, coupled with heightened promotional activity, can lead to frustration as shoppers navigate a crowded […]

3 Oct 2024

5 min

How-to
SMS and WhatsApp Fraud: How it Affects Business and Key Solutions to Prevent It

Cybercriminals have turned messaging fraud into a lucrative business. From phishing scams to message interception, fraudulent activities have the potential to compromise sensitive customer data, damage brand reputation, and lead to serious financial losses. According to the CFCA (Communications Fraud Control Association), messaging fraud costs businesses around the world billions of dollars annually. In today’s […]

10 Oct 2024

8 min

Products
Transactional SMS: How to Keep Your Customers Engaged

Again, they have to log in to their account to see if their order has even been processed. Even on the delivery date, they receive no SMS confirmation to inform them that their package is out for delivery.  This lack of communication results in a poor customer experience, which increases the likelihood that the customer […]

3 Oct 2024

9 min

Products
AI in marketing: Benefits, Strategies, and Examples (2025 Guide)

What is AI marketing? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits.  However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business. That’s why in this guide, we’ll explore how […]

2 Oct 2024

7 min

Products
Enterprise email marketing: Platforms, examples, and use cases

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms, as well as eight of the best options on the market. First, let’s discuss key enterprise email use cases with real-life examples from […]

2 Oct 2024

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7 min

Products
Conversational AI vs Generative AI: Differences and use cases

Due to these differences, both types of AI rely on different training data. However, teams today have plenty of opportunities to use both Conversational and Generative AI in their tools and workflows to be more productive and efficient, as well as provide exceptional customer experiences. In this guide, we’ll explore both AI types in detail, […]

1 Oct 2024

8 min

Products
SMS vs. MMS: A Comprehensive Guide to Choosing the Right Messaging Strategy for Your Business

While they may seem similar at first glance, SMS and MMS offer distinct features, benefits, and use cases that can significantly impact how we connect with our audiences. In this blog post, we’ll explore the key differences between SMS vs MMS, examining what sets them apart and how you can leverage each for effective, engaging […]

13 Sep 2024

8 min

Products
Unlocking the Power of AI-Powered SMS Marketing: A Guide for Peak Season Success

As we head into the holiday season, businesses are gearing up for one of the busiest times of the year. Marketing teams are fine-tuning their strategies, and SMS marketing has emerged as a powerful tool for driving customer engagement and maximizing sales. This guide will explore how AI-powered SMS campaigns and personalisation and strategic timing […]

25 Sep 2024

8 min

How-to
Lifecycle Management Unlocked: Strategies to Drive Growth and Stay Competitive

What is lifecycle management? Lifecycle management is the strategic process of overseeing a product from its initial concept through to its retirement. It involves managing each phase of the product’s journey—concept, design, development, introduction, growth, maturity, and decline—to ensure that the product meets market demands and achieves business goals efficiently. What is data lifecycle management? […]

13 Sep 2024

3 min

How-to
Gamification in Marketing

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing? Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s […]

13 Sep 2024

5 min

How-to
Mastering Email Automation for Enhanced Customer Engagement and Streamlined Marketing

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Drawing on over a decade of industry expertise, we will dissect the fundamental mechanics of email automation, uncover its key benefits, and […]

13 Sep 2024

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