Explore with categories

8 min

Products
Bloomreach vs Klaviyo: What each platform can do & an alternative

Bloomreach and Klaviyo compete in some of the most important areas for many eCommerce marketers — email, SMS, and mobile push marketing.  Their capabilities in these areas are similar, although Klaviyo has an edge when it becomes to email and SMS, while Bloomreach is a complete and versatile omnichannel solution. However, beyond the similarities, Bloomreach […]

19 Nov 2024

6 min

News & Events
AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

On October 24th, I attended the Women in Retail On the Road event in New York City—a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. There were three topics that were prevalent throughout the agenda and conversations on the day: AI, personalization, and the upcoming holiday […]

18 Nov 2024

5 min

News & Events
How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. AI, data, and personalization were the headlining topics at the event.Attending the Women in Retail Leadership Circle event in […]

18 Nov 2024

10 min

Products
How to Migrate from Salesforce Marketing Cloud to Insider One in 4 Easy Steps

There’s no denying it—switching to a new marketing platform can be overwhelming, and with that decision comes significant risk. It’s often why marketers cling to outdated systems. But what happens when platforms like Salesforce no longer serve the purpose?  Limited capabilities, lack of support, hidden costs, or the complexity of managing too many tools hold […]

11 Oct 2024

8 min

Products
Adobe Experience Cloud competitors: 8 Alternatives for marketing teams

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro.  In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Put simply, […]

14 Nov 2024

7 min

Products
5 Benefits of Using a CDP with Marketing Automation in 2026

In 2026, customer data platforms (CDPs) are more than just a repository for customer information; they are the foundation for truly unified, cross-channel marketing. But collecting data is only the first step. The real impact comes when you can activate that data, triggering personalized experiences automatically across channels. That’s where marketing automation comes in. Historically, […]

25 Oct 2024

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Sign up now

9 min

Products
15 Personalization Software Tools for Web, Email, SMS & More

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels. As […]

24 Oct 2024

8 min

Products
Unlocking the Power of Hyper-Personalization: How AI-Driven Marketing is Redefining Customer Engagement

Enter hyper-personalization—a data-driven approach to marketing that leverages artificial intelligence (AI) and advanced analytics to create unique, meaningful customer experiences. By anticipating customer desires and engaging them at the right time through the right channel, hyper-personalization is redefining how brands build loyalty and drive business results. In this blog, we will explore the concept of […]

17 Oct 2024

3 min

News & Events
17 questions with foodpanda

We recently had the chance to visit foodpanda’s vibrant Singapore office. As the leading food and grocery delivery platform in Asia, foodpanda is part of Delivery Hero, headquartered in Berlin.  While at their amazing office, our team had a blast asking them 17 questions. Watch the video below to get a peek inside and hear […]

17 Oct 2024

9 min

Products
How to Build the Right Omnichannel Strategy for Your Business in 2026

While many companies discuss omnichannel marketing, very few manage to deliver truly seamless brand experiences across every channel at scale. Achieving this consistency is challenging, it requires more than simply showing up on multiple platforms. A successful omnichannel strategy depends on: In this guide, we’ll walk you through the steps to build an effective omnichannel […]

10 May 2024

10 min

Products
Marketing Technology Migration – The Ultimate Guide

The prospect of migrating to a new marketing technology platform can feel daunting—not to mention the personal risk involved. But, if you’re not getting what you need from your existing vendor—whether that’s because you need access to better capabilities and support, want to consolidate your tech stack, or drive more ROI and revenue—it’s probably time […]

11 Oct 2024

6 min

How-to
The benefits of migrating vs. remaining

Martech bloat could be losing you millions With the threat of global recession looming larger, improving the efficiency of the martech stack should be a priority for enterprises. Sadly, the evidence suggests the opposite is happening. Enterprises today use an average of 91 cloud-based marketing services. The result? Confusion and inefficiency. Over a third (35%) […]

8 Mar 2023

123456...3839

Join the community

Join more than 200,000 marketing, customer engagement, and ecommerce professionals. Get the latest insights, trends, and success stories to get ahead, delivered to your inbox.

Be unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

Get a demo