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2 min

How-toSpecial Days
The ultimate holiday season playbook for marketers

A greeting selection of the best personalization scenarios for the holiday shopping frenzy The shopping frenzy which takes off with Black Friday promotions on the 24th of November continues with Cyber Monday deals and large volumes of Christmas shopping taking place in December. Numbers from US National Retail Federation (NRF) confirmed that online sales during […]

16 Oct 2017

5 min

Products
Marketer + AI: Make email great again with journeys

Catch your reader’s eye with meaningful and timely AI-backed emails Although there are numerous innovative marketing channels like web push notifications, in-app messages, and Instagram stories, email continues to be one of the core business communication channels for digital marketers. Most brands invest a lot of effort so their emails grab attention, engage and don’t fall […]

18 Oct 2017

3 min

Products
In-time analytics for data-backed decision making

Introducing InTime Analytics for enhanced personalized experiences In the progressively increasing business environment, brands should make data-backed business decisions at the speed of customer expectations. Therefore, historical data, as well as real-time analytics have become a crucial foundation for brands to gain business insights in order to deliver data-backed, more relevant, personalized and converting experiences. […]

23 Oct 2017

4 min

News & Events
How iPhone X will shape the future of CX

Our insights on why marketers need to be ready for the new game-changer iPhone X Introduced in mid-September by Tim Cook as ‘’future of the smartphones’’, the iPhone X went on sale this week. As with every iPhone release, the X and new software iOS 11 created a big buzz with its new features and […]

8 Nov 2017

5 min

How-to
5 insights to help marketers drive mobile app growth

Five proven ways to enhance mobile first experiences withInsider One’s new mobile app growth platform Mobile has changed how customers do things forever: how they shop, how they book flights, how they read the news or how they listen to music. So did it change the life of digital marketers? Digital marketers across industries are […]

8 Nov 2017

5 min

Products
Mobile web meets exit intent technology

The technology behind world’s first exit intent technology for the mobile web The importance of mobile in marketing is skyrocketing, with users becoming more and more confident in online experiences. But one thing remains a challenge: conversion rates. Smart Insights report on mobile consumption suggests that conversion rates are only about 4% on mobile. What’s […]

13 Dec 2017

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3 min

News & Events
A year in review: A look back at 2017

With the start of the new year, let’s take a moment and remember 2017 During watershed moments, it’s crucial that we take a step back to contemplate on our achievements and the road that led us to where we are, and where we want to be. And 2017 was such a road for Insider One, […]

30 Jan 2018

1 min

News & Events
Hande Cilingir: Crunchbase Top 3 Women CEOs

Our CEO and Co-Founder Hande Cilingir is listed on top 5 women CEOs outside of the US on Crunchbase.

7 Feb 2018

6 min

How-toProducts
3 ways Insider’s GMP works with DMPs to enhance personalization

DMPs are also capable of putting unified data sets into action through filtering and segmenting to help target various user groups, while providing deep insights into the conversion paths of each and every user. Acting as a powerful data engine, DMPs can help digital marketers personally connect with each user through delivering more relevant and […]

13 Feb 2018

7 min

How-toNews & Events
GDPR in the Age of the Customer

See how the GDPR will impact in the age of the customer If you’ve been around the digital space, you’re probably hearing a lot about the GDPR. It’s become a buzzword, mostly amongst digital marketers and data companies. And lawyers. If you’re feeling a bit confused, or lost, worry not! As we move on with […]

30 Mar 2018

5 min

News & Events
6 desks to 16 regions: Building a new category for digital marketers

Insider One introduces Growth Management Platform, and our CEO discusses the future of customer experiences

2 Apr 2018

6 min

Products
The magic behind top recommendation engines

Some of the best minds in online retail created a virtual salesman, the so-called Recommendation Engines, for the eCommerce era and they literally changed how we shop today. If they are set up and configured properly, Recommendation Engines can significantly boost conversions and revenue, while providing incredible digital experiences to modern shoppers. Having said that, […]

12 Apr 2018

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