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10 min

Products
Orchestrate cross-channel journeys that convert with Architect

Your users are telling you exactly when, where, and how they want to engage. Are you listening? Architect lays the foundation of a great relationship with dynamic, uniquely personalized messages that make your users feel like royalty.

13 Oct 2020

5 min

How-toProducts
Optimize your mobile app with Content Optimizer

Content Optimizer allows customers to change and test any content element (ex. a button colour or text) order of slider images, or part of the content (title, subtitle, image, etc) without the need for repeated mobile app development and app store deployments. Why Did We Build Content Optimizer? The whole idea behind building Content Optimizer […]

27 Jan 2021

19 min

News & Events
Insider One + Mixpanel: Build delightful customer experiences using advanced data insights and individualized messages

The Insider One and Mixpanel Integration Mixpanel is a leader in product analytics for mobile and web to help you understand your customers. Insider One is an AI-powered customer engagement and personalization platform that helps you translate these data insights into “Aha!” moments for your customers. Discover how the Insider One and Mixpanel integration and […]

28 Sep 2020

3 min

Products
InStory: Vibrant, engaging, and immersive product discovery

Instory element library enables marketers to seamlessly create captivating stories with dynamic elements that are hyper personalized and super engaging.

26 Nov 2020

10 min

How-toSpecial Days
Black Friday 2020: 36% increase in revenue

How the Biggest Shopping Week of the Year Changed from 2019 to 2020

4 Dec 2020

3 min

News & Events
Insider partners with Appsflyer to help marketers improve ROAS

We’ve partnered with AppsFlyer—the global attribution leader, that helps brands improve ROI across the entire funnel. This partnership will enable marketers to tap into first-party data, personalize customer journey beyond as, and maximize returns on their marketing investments. We are excited and look forward to the possibilities this partnership brings to the table. Follow us for more news around this partnership.

8 Oct 2020

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4 min

News & Events
Insider + BigCommerce: More multichannel personalization ROI

As a result of this partnership, BigCommerce customers will be able to leverage advanced personalization across their web, mobile web, mobile app and social channels.

28 Sep 2020

10 min

How-toProducts
Maximizing your push notification delivery

Wondering why your push notifications are not reaching to all of your users? Learn how to maximize your push delivery using omnichannel engagement, push amplification, and Huawei SDK.

21 Sep 2020

12 min

How-to
Why eCommerce marketers need faster time to value

How important is Time to Value (TTV) as a metric in influencing your marketing goals? Read on to find out.

17 Sep 2020

27 min

How-to
Optimizing your funnel to improve marketing and sales metrics

Learn how to build a highly effective funnel, engage customers, convert and retain them.

12 Aug 2020

2 min

News & Events
Contentsquare and Insider launch partnership

The forthcoming integration with Contentsquare will allow Insider One customers to access an even deeper understanding of user behaviors, and a nuanced picture of the customer experience every step of the way.

11 Aug 2020

7 min

How-to
Micro conversions: Small steps to big goals

People rarely buy the first time they find out about a new brand product or service. It takes a lot of effort to cater to the smaller moments of truth to keep delighting and building trust with your prospective customers. Micro-conversions do exactly this- so it's important to create micro-customer journeys and track these micro-metrics. This blog talks about the importance of micro-conversions, a typical micro to macro conversion journey in ecommerce and how ultimately this contributes to revenues and ROI.

10 Aug 2020

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