Insider One and Loyal Guru Announce Strategic Partnership to Elevate Customer Loyalty and Data Activation

BARCELONA, SPAIN (20 MAY, 2026) — Insider One, the leading Customer Engagement Platform (CEP) for marketers, and Loyal Guru announce a strategic partnership aimed at helping brands unlock measurable growth by unifying customer data, loyalty, and personalized digital experiences. Together, the two companies combine data intelligence, activation capabilities, and retail-focused expertise to support brands in driving retention, customer lifetime value, and long-term engagement.

Loyal Guru is the next-generation, AI-driven Loyalty & Promotions platform purpose-built to handle the scale and complexity of modern enterprise retail. By providing a unified, cloud-native infrastructure, Loyal Guru enables brands to transform fragmented customer data into hyper-personalized experiences in real-time. From sophisticated loyalty mechanics and gamification to high-performance promo engines, the platform empowers retailers to drive emotional loyalty and profitable growth across every physical and digital touchpoint.

Insider One complements this offering with its expertise in activating customer data across digital commerce ecosystems. By connecting platforms, orchestrating personalized journeys, and enabling AI-driven engagement, Insider One helps brands turn customer insights into high-performing growth engines.

The partnership enables a seamless integration between customer data, loyalty programs, and omnichannel activation. Joint clients benefit from a unified approach that bridges strategy and execution—ensuring that customer insights are not only understood, but effectively translated into measurable business outcomes.

“We see enormous potential in combining deep customer data intelligence with real-time activation across digital channels,” said Javi Fernandez, CTO at Loyal Guru. “Partnering with Insider One allows us to extend the value of our platform beyond data, enabling brands to activate insights in ways that directly impact retention and revenue.”

“Loyal Guru brings a powerful, retail-focused foundation for customer data and loyalty,” said Nico Beukes, UK&I & Nordics CEO at Insider One. “Together, we enable brands to move from insight to action—activating customer data across every touchpoint to drive measurable growth and long-term customer value.”

“This partnership is about closing the gap between data and execution,” said Sebastien Duque, Regional Director Southern & Central Europe at Insider One. “By combining Loyal Guru’s strength in data unification and loyalty with our activation capabilities, we help brands deliver more relevant, personalized experiences at scale.”

For Insider One, the partnership strengthens its ecosystem of leading technology partners, providing clients with access to best-in-class solutions for data, loyalty, and personalization within an integrated setup that spans strategy, execution, and optimization.

“As brands increasingly focus on retention and lifetime value, the ability to activate loyalty data in real time becomes a key differentiator,” added Nico Beukes. “This partnership is about making that capability both actionable and scalable.”

Founded in Barcelona and powered by world-class engineering, Loyal Guru is the AI-Driven Loyalty & Promotions platform for the retail and grocery sectors. Providing the cloud-native infrastructure that turns complex customer data into hyper-personalized experiences, all in real-time. From flexible gamification to 1-to-1 promo engines, Loyal Guru help’s global leaders like Mango, Decathlon, and Spar drive true omnichannel growth.