SUCCESS STORY

How Braun Shop Influenced 18% of Ecommerce Revenue in 8 Months with Insider One's Shopping Agent

How Braun Shop Influenced 18% of Ecommerce Revenue in 8 Months with Insider One's Shopping Agent

18%

of ecommerce revenue influenced by Shopping Agent in 8 months

28%

CVR uplift for returning users via Shopping Agent

22%

increase in AOV for new customers via Shopping Agent
Challenge

Challenge

Braun beauty and personal grooming shoppers struggled to identify the right products, creating friction that prevented them from completing purchases. As a result, the brand faced high bounce rates, low site engagement, and lost revenue.

Result

Result

Within 8 months, the Shopping Agent influenced 18% of ecommerce revenue. CVR increased by 19% for new users and 28% for returning users. AOV for new customers rose by 22%, and cart abandonment dropped by 17%.

Solution

Solution

Braun Shop deployed Insider One's Shopping Agent, an AI-powered conversational assistant integrated with their CDP. The agent delivers real-time, personalized product guidance by referencing individual profiles, past behavior, and predicted intent to remove barriers to purchase.

Braun Shop is the ecommerce retail destination for Braun, a global consumer brand specializing in beauty and personal grooming products. Operating at scale, Braun Shop focuses on delivering high-quality online shopping experiences, with a dedicated team driving digital growth, customer experience, and omnichannel marketing strategy.

INDUSTRY
Retail - Beauty & Cosmetics
SOLUTIONS
Agentic AI
CDP
Architect
CHANNELS
Web Personalization
WhatsApp
Email

SUCCESS STORY #1

Driving revenue and purchase confidence with an AI shopping agent

The Challenge

Braun Shop faced persistent ecommerce challenges including high bounce rates, low site engagement, and customers leaving without purchasing. In the beauty and personal grooming category, decision-making complexity was a key barrier. Customers often didn't know which product was right for them, creating hesitation and lost revenue at scale.

The Solution

Insider One's Shopping Agent was deployed to replicate the experience of a knowledgeable in-store assistant across Braun Shop's digital properties. Integrated with the CDP, the agent personalizes every interaction using individual profile data, purchase history, and real-time behavioral signals. For new users, it predicts intent from browsing behavior. For returning users, it references prior activity to guide faster decisions. All interaction data feeds back into the customer profile to enrich future journeys and continuously improve the agent's intelligence over time.

The Result

In just 8 months, Insider One's Shopping Agent influenced 18% of Braun Shop's ecommerce revenue. CVR rose by 19% for new users and 28% for returning users. AOV for new customers increased by approximately 22%, driven by effective product and bundle recommendations. Cart abandonment dropped by roughly 17%. The agent runs largely autonomously, requiring only 1 to 2 hours of team monitoring per week, delivering significant commercial impact at scale with minimal resource investment.

18%

of ecommerce revenue influenced in 8 months

28%

CVR uplift for returning users

22%

AOV uplift

"We've worked with Insider One for over half a decade to power our digital experience. Within just eight months of launching Insider One's Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it. At Braun Shop's scale, that's a significant when it runs largely autonomously. We've seen average order value increase by around 22% for new customers."

Yigithan Polat
Ecommerce and Marketing Director, Braun Shop

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Put an AI agent to work for your customers

Insider One's Shopping Agent combines CDP-powered personalization with real-time conversational AI to guide customers from intent to purchase, autonomously, across every channel they use.

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