SUCCESS STORY

Levi’s Achieved 48% More Incremental Net Revenue and Cut Journey Effort by 84% with Agent One™

Levi’s Achieved 48% More Incremental Net Revenue and Cut Journey Effort by 84% with Agent One™

48%

More incremental net revenue than the holdout

2.6X

The reactivation rate of an equivalent rule-based journey

84%

Less effort to build, test, and optimize journeys
Challenge

Challenge

Levi’s wanted to unlock AI’s potential to grow customer value and re-engage inactive fans while protecting its brand and margins. This meant continuously optimizing every message, channel, timing, follow-up, and offer across its global fan base at a scale no team could manage manually.

Result

Result

Levi’s built on its existing engagement foundation with Insider One, using Architect to unify cross-channel journeys, Predictive RFM Segments to deepen customer understanding, and Smart Recommender to make product discovery more relevant for every fan. With Agent One™, Levi’s is now moving beyond journey orchestration to autonomous, individual decisioning at scale, enabling the right action for every fan in every moment.

Solution

Solution

Agent One™ delivered 2.6X the reactivation rate of an equivalent rule-based control journey. Across lifecycle journeys, it generated 48% more incremental net revenue than the holdout and reduced the effort to build, test, and optimize journeys by 84%.

About the Customer

Levi’s has helped shape denim culture since 1853. From new fits and silhouettes to complete looks, the brand aims to make every fan experience personal and useful while growing customer value and protecting its brand and margins. Levi’s has been working with Insider One for over five years.
INDUSTRY
Retail - Fashion
SOLUTIONS
Agent One™
Architect
Smart Recommender
Predictive RFM Segments
CHANNELS
Email
SMS

SUCCESS STORY #1

52% Increase in AOV with Smart Recommender

The Challenge

Levi’s wanted to make product discovery easier and help fans build complete looks. The goal was to grow customer value through relevant recommendations rather than higher prices or blanket promotions.

The Solution

Insider One’s Architect can respond when a fan explores a particular fit or wash. Smart Recommender can then introduce a shirt, jacket, or another piece that complements their choice, helping each fan discover a look that feels right for them.

The Result

Compared with an equivalent control group, Levi’s increased units per transaction by 47% and AOV by 52%. This growth came from greater relevance rather than higher prices or blanket promotions.

47%

Increase in units per transaction

52%

Increase in AOV

SUCCESS STORY #2

2.6X Reactivation with Better Decisions with Agent One™

The Challenge

Levi’s needed to reconnect fans who had not purchased for a while. Predictive RFM Segments identified those most likely to return, but the team still had to decide the message, channel, timing, follow-up, and whether an offer was needed.

The Solution

Levi’s first introduced Agent One™ into its inactive-customer journey, personalizing channel, timing, content, and offers for each fan. Architect brought the journey together, while Predictive RFM Segments identified return potential. Agent One™ Teams made individual engagement decisions within defined budgets, contact frequency limits, and allowed offers.

"That showed us Agent One™ was not simply driving more activity. It was making better decisions about when an incentive would create value. It also uses paid channels more intelligently. When email is more likely to work, Agent One can reserve SMS for the fans it is more likely to influence, significantly reducing our paid-message cost per reactivated fan."

Sedef Ala Binici
Head of Marketing, Levi's

The Result

Against an equivalent rule-based journey using a control group, Agent One™ delivered 2.6X the reactivation rate. The share of reactivated purchases requiring a discount fell by 72%, helping Levi’s bring fans back with less reliance on incentives.

2.6X

The reactivation rate of an equivalent rule-based journey

72%

Reduction in share of reactivated purchases needing a discount

SUCCESS STORY #3

48% More Incremental Net Revenue and 84% Less Journey Effort with Agent One™

The Challenge

Levi’s wanted to unlock AI’s potential to grow customer value and re-engage inactive fans while protecting its brand and margins. This meant continuously optimizing every message, channel, timing, follow-up, and offer across its global fan base at a scale no team could manage manually.

The Solution

Agent One™ Teams makes individual engagement decisions within Levi’s guardrails, while Agent One™ Audiences adds insights from Shopping and Support Agent conversations. Across six connected channels, Insider One’s Agent One™ makes up to 6.7 million fan-level decisions daily and autonomously selects and optimizes 92% of eligible lifecycle actions.

"Our team remains responsible for the strategy, customer promise, and guardrails, while Agent One™ handles more of the individual decisions needed to execute them."

Sedef Ala Binici
Head of Marketing, Levi's

The Result

Across Agent One™-powered lifecycle journeys, Levi’s generated 48% more incremental net revenue than the holdout, accounting for discounts, cancellations, and returns. The effort to build, test, and optimize journeys fell by 84%. Agent One™ achieved statistically significant uplift in 17 days, 63% faster than Levi’s traditional optimization cycle.

48%

More incremental net revenue than the holdout

84%

Less effort to build, test, and optimize journeys

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

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18% of ecommerce revenue influenced

"We've worked with Insider One for over half a decade to power our digital experience. Within just eight months of launching Insider One's Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it."

Yigithan Polat, Ecommerce and Marketing Director, Braun Shop

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