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16 min

Products
How Sirius AI™ helps brands boost productivity and profitability by automating omnichannel journeys on Architect

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration. Its ability to analyze inputs, generate marketing campaigns, and […]

14 Dec 2023

8 min

Products
Understanding the power of generative AI for customer experience building

In this article, we’ll dive into the power of using generative AI for customer experience. We’ll discuss what “gen AI for CX” actually means, share best practices, and teach you how to use generative AI to supercharge your marketing productivity. Are you ready to learn everything you need to know about generative AI for CX? […]

14 Dec 2023

13 min

Products
What are the Email Marketing Best practices in 2025

Email marketing 101 What is email marketing? Email marketing is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2025,  it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to […]

13 Dec 2023

13 min

Products
Insider launches WhatsApp Flows to help brands deliver immersive shopping experiences

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with […]

21 Dec 2023

11 min

Products
What is behavioral targeting? Types, benefits, and examples

Today, marketers can leverage user interaction data to deliver highly personalized messages across all channels — including their websites, mobile apps, email, messaging channels, and more. AI and machine learning algorithms can also use this data to accurately predict future behaviors, which opens a whole set of new possibilities for marketing teams. In this guide, […]

18 Jul 2024

14 min

Products
8 Best Optimove alternatives & competitors for marketers in 2025

In this guide, we’ll explore the eight best Optimove alternatives for marketing teams in all sorts of industries — including eBetting, eCommerce, financial services, telecommunications, automotive, travel, and more. Here are all the solutions we’ll discuss below: We’ll start with a deep dive into Insider One — our AI-led personalization platform for creating individualized, cross-channel […]

18 Jul 2024

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10 min

Products
The best customer data platform (CDP) for insurance companies

A good customer data platform (CDP) enables you to do that: These massive benefits are why leading insurance and financial services brands like Generali, Allianz, and Etiqa Insurance use Insider One — our AI-powered CDP and cross-channel personalization platform — to consolidate their customer data, create personalized experiences, and maximize revenue.  In the next sections, […]

18 Jul 2024

11 min

Products
How omnichannel CDPs drive efficiency, revenue, and ROI

However, even with data silos eliminated, many marketers still found themselves struggling to operate evergrowing martech stacks now consisting of a CDP plus a bunch of different point solutions — email platforms, website personalization tools, SMS solutions, and so on.  Traditional CDPs couldn’t overcome this problem, as they were built to unify data, segment it, […]

18 Jul 2024

12 min

Products
Klaviyo vs Braze: Use cases, pros, cons & an alternative platform

We’ll also discuss how Insider One — our AI-native platform for individualized, cross-channel customer experiences — can help you overcome the limitations of Klaviyo and Braze and build high-converting campaigns across 12+ channels. Braze vs Klaviyo: Overview, pros, and cons of each platform Before we dive into the details, here’s a quick overview of the […]

18 Jul 2024

10 min

Products
Customer Data Platform (CDP) for Automotive Brands: Benefits & Use Cases

Customer Data Platforms (CDPs) are transforming how automotive brands understand and engage their customers. By unifying data from online and offline sources from CRM systems and dealership management tools to websites and mobile apps, a CDP provides a 360-degree view of every customer. With the right platform, like Insider One’s AI-powered CDP, automotive marketers can […]

18 Jul 2024

11 min

Products
How to build the right marketing automation strategy (Best practices)

A marketing automation strategy is a detailed plan that outlines which tasks you’ll automate and how. Since automation can be employed in tons of different marketing processes, most teams need different strategies based on workflows and business goals, like: Additionally, a good strategy ensures that your automations are not only aligned with your goals but […]

18 Jul 2024

9 min

Products
Braze vs Iterable: Comparison & alternative omnichannel platform

Both platforms support similar channels, like email, push notifications, SMS, and WhatsApp. They offer journey builders for creating automated campaigns across these channels, as well as AI features for streamlining workflows and predicting customer behaviors. Each one also has key differentiators. For example, Braze has stronger mobile marketing and reporting capabilities, while Iterable offers better […]

23 Jul 2024

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