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5 min

Products
AI Email Marketing: Transforming Engagement, Personalization, and ROI for the Future

Gone are the days of generic, one-size-fits-all messages. With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more […]

13 Sep 2024

5 min

Products
5 Expert Predictions for the 2024 Peak Holiday Shopping Season

If you’re preparing to capture a portion of these holiday sales, you’ve come to the right place. We’ve compiled feedback from the industry’s top experts, including Chris Baldwin, Eli Weiss, and Kaleigh Moore. Here are the top five predictions to know this holiday season to help you stay ahead of the curve. 1. Consumers will […]

23 Aug 2024

7 min

Products
Insider One’s Srikant Kotapalli Discusses Twilio Engage Premier EOS and What to Do if You Are Impacted

In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider One team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier.  What is Twilio Engage Premier? […]

8 Jul 2024

8 min

Products
8 proven retention marketing strategies to boost customer loyalty (2025)

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? While […]

14 May 2024

13 min

Products
9 proven marketing automation workflows (examples & templates)

However, many teams are still only scratching the surface of standard email marketing automation. At the same time, there are plenty of ways to use marketing automation to achieve strategic goals across other channels and use cases, like: In this guide, we’ll explore nine proven marketing automation workflows that can help you do these things […]

13 May 2024

5 min

Products
Everything you need to know about Meta’s latest deliverability rules for WhatsApp

What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. From February 6, 2024, new limits began rolling out, initially to a select cohort of WhatsApp users in India, before expanding to all Indian users by February 13, 2024, and across […]

6 May 2024

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5 min

How-to
Beyond discounts: 5 acquisition strategies to protect retail profit margins

In this blog, we discuss the benefits of a data-driven, tailored discounting plan before exploring five other powerful and effective customer acquisition and customer retention strategies you can use to grow your business. The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to […]

2 May 2024

6 min

How-to
4 retail and ecommerce solutions to turn your team into a productivity powerhouse

Embracing innovation in retail marketing  With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ To achieve the highest performance possible, drive revenue, and exceed targets, you need to recognize each visitor as unique and build a tailored experience to reflect their needs and preferences. Customers want the brands they […]

2 May 2024

5 min

How-to
Revolutionizing BFSI customer acquisition: 4 strategies to make you the #1 choice for prospects

For customers, finding an institution they trust to manage their hard-earned money is a heavy decision. Research shows that finance and banking are the most sensitive transactions customers make — even above their health — which means their choices are long and considered. That makes customer acquisition particularly tough in the financial sector, with financial […]

2 May 2024

5 min

How-to
5 marketing strategies for financial services providers to enhance CX

Research from IBM shows that most financial processes—like applying for a loan, executing investments, and buying or renewing insurance—happen online rather than in person or on the phone. Plus, research from McKinsey shows that greater digital usage is associated with greater customer satisfaction among banking customers. However, customers don’t just expect financial institutions to offer […]

2 May 2024

5 min

Products
💔 The Breakup Files: Why Clarins and Avon switched to Insider One

For beauty shoppers, this expectation doesn’t stop at just the products; they want the entire shopping experience to emulate this personalized approach. Research suggests that 75% of shoppers would pay more for beauty and skincare products if they received a personalized online shopping experience. Beauty brands need to ensure each online experience is as unique […]

30 Apr 2024

11 min

Products
Inspire Customers with Perfectly Designed Omnichannel Customer Experiences

Customers today expect more than just products or services; they expect experiences that feel seamless, relevant, and connected across every channel. Whether they’re browsing your app, interacting on social media, or visiting a store, they want every touchpoint to feel like part of a single, thoughtful journey. Yet, only 29% of consumers feel brands consistently […]

18 Mar 2024

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