Explore with categories

6 min.

Products
Insider’s TikTok integration for remarketing: Paving the way for the future of social media

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

17 Aug 2022

9 min.

News & EventsSpecial Days
InStory makes Christmas eCommerce magical

How can retailers draw in potential customers with their Christmas marketing campaigns, particularly on mobile devices, where screen real estate is limited? These are the questions marketing departments are asking and the very questions InStory was created to answer.   InStory brings the aesthetics, fun, and engagement power of social media to desktop and mobile websites […]

11 Aug 2022

17 min.

How-toSpecial Days
Singles Day marketing ideas that drive loyalty

When every day feels like an #eCommerce blowout sale, how do you break through the noise and win repeat business on Singles’ Day? With Singles’ Day marketing strategies guaranteed to win customers’ hearts.

11 Aug 2022

8 min.

Special Days
Proven Black Friday Strategies to Maximize Profitability

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) […]

10 Aug 2022

7 min.

How-to
Cyber Monday Marketing: How to drive engagement, sales and loyalty

Looking back to Cyber Monday 2021 Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021.  Consumers spent $10.7 billion on Cyber Monday alone, down by 1.4% compared to 2020. However, it was also found that the AOV (Average Order Value) increased by 13.9% on Cyber Monday, indicating […]

9 Aug 2022

8 min.

How-to
How to choose the best Customer Data Platform

If you are looking to improve your tech stack to know your customers better, have unified and progressive user profiles, and deliver better customer experiences..

9 Jul 2022

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12 min.

Products
Loved by marketers, loved by analysts: Insider tops G2 Summer ‘22 reports as the #1 Leader

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

23 Jun 2022

10 min.

How-to
What is onsite personalization and how to get started I Insider One

The State of Website Personalization Although it might be intimidating initially, quality website personalization is worth the journey to enhance essential eCommerce metrics like conversion, average purchase value, lead generation, and time-on-site. With onsite personalization, brands can have confidence that their content will be valued and appreciated by customers. With 71% of customers expecting a […]

31 May 2022

9 min.

Products
6 strategies to increase revenue with cross-channel product recommendations

Personalized product recommendations for the win Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. With customers active on multiple channels across devices, it is now essential for marketers to analyze which channels to use to engage them, and to understand when the time […]

30 May 2022

16 min.

How-to
Gamification guide to delightful customer experiences

Or, take a look at your supermarket loyalty card, which offers reward points per dollar spent there and allows you to exchange those points for items later.  From education to finance, brands have seen the potential of gamification and built a gamification marketing strategy to take advantage of it.  In 2020, the global gamification market was valued […]

30 Apr 2022

3 min.

News & Events
Unicorn Status Unlocked: Here’s the Story Behind It

When I started the company with my five co-founders in 2012, we had bold ambitions and knew our journey wouldn’t be smooth. For Serhat Soyuerel (Chief Revenue Officer) and I, this was our second startup journey, and despite going into it with knowledge and experience, we knew there wasn’t a cookie-cutter formula to success. Sure, […]

7 Mar 2022

14 min.

How-to
Best Website Personalization Tools—Decrease CAC by 50%

Personalization is a tool everybody’s seeking because those who already use it have seen great results. The evidences prove personalization works!  Companies that use website personalization tools were able to lift revenues by up to 15%, while also increasing the efficiency of their marketing spending by 10-30%. Personalization in marketing also significantly decreased customer acquisition […]

7 Mar 2022

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