Explore with categories

13 min.

Products
Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Many of us remember our parents cutting coupons out of magazines, or the local newspaper. Decades later, it’s clear coupon marketing has stood the test of time. Discount codes, special offers, and exclusive deals still have the power to attract, engage, and convert customers.  But these days, you can put down the scissors. Coupons are […]

15 Sep 2023

12 min.

Products
13 Top Marketing Automation Platforms in 2026

Choosing the right marketing automation platform can transform the way you engage customers. From streamlining campaigns to delivering personalized messages across multiple channels, the right tools help you save time, boost conversions, and grow revenue. Marketing automation platforms can help you:  While older marketing automation software tools were built primarily for email, today the scope of the […]

13 Sep 2023

6 min.

Products
Customer journey analytics: The must-have guide for marketers

What is customer journey analytics? Customer journey analytics is the process of collecting, analyzing, and interpreting data to gain comprehensive insights into a customer’s interactions with a brand. It involves tracking every touchpoint, from the initial discovery to the final purchase, and even post-purchase engagements.  This approach allows marketers to develop a holistic, 360-degree view […]

12 Sep 2023

17 min.

Products
Personalization Engines: What They Are and the 7 Best Options

Today’s marketers have more data at their fingertips than ever before.  Information about customers’ devices, behaviors, purchasing habits, preferences, interests, and much more is collected by various marketing solutions at different stages of the customer journey.  Insider One can help you aggregate your customer data and personalize every touchpoint customers have with your brand. To […]

7 Sep 2023

7 min.

Products
How to use a customer journey builder to boost revenue (with examples)

A customer journey builder can help you unify the touchpoints customers have with your brand—including your website, mobile app, and channels like email, SMS, and WhatsApp—into a cohesive, personalized experience. Most of these builders make it easy to create journeys via a drag-and-drop editor and reusable elements.  However, building journeys that engage customers and produce revenue isn’t as easy.  It requires a good […]

6 Sep 2023

7 min.

News & Events
Business Insider vs. Insider Inc vs. Insider One: What’s the difference?

What is Insider Inc. (the news company) and how is it related to Business Insider? What is Insider One (the #1 platform that helps marketing and ecommerce teams build individualized, cross-channel experiences). Are we related, and why do we share the same name? Phew, let’s get into it. What is Insider Inc.? (the news company)? […]

4 Sep 2023

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3 min.

Products
Navigating Google’s account inactivity policy: A marketer’s guide

This transformative step aims to bolster security measures by eliminating vulnerable accounts that lack crucial security protocols. Yahoo had previously implemented a similar approach, permanently erasing inactive accounts after 12 months.  Why is Google making this change? At the heart of Google’s policy revision lies a strong emphasis on security. Older accounts—often devoid of robust […]

28 Aug 2023

8 min.

Products
5 ways to use Wishlist Reminders in your customer journey orchestration

Not only do Wishlists store essential data for personalized eCommerce marketing journeys—clothing sizes, shoe sizes, and favored styles—but using this data to create Wishlist Reminders is a natural step towards increasing AOV and conversions for eCommerce stores.  Architect is Insider One’s omnichannel journey orchestrator, built by marketers for marketers. It uses AI technology to create […]

26 Aug 2023

6 min.

How-to
6 tactical channel-based Black Friday strategies according to Adidas, Remix, DeFacto, Avon, and Watsons

By harnessing the collective power of multiple channels, you’re not only increasing your chances of being noticed, but also nurturing a sense of brand familiarity that fosters trust and loyalty–you don’t just want to be a holiday novelty. Our latest eBook, The big book of  Black Friday ideas shares 24 proven marketing strategies to make […]

25 Aug 2023

5 min.

How-to
5 conversion-boosting tactics from global retail brands to inspire your Black Friday strategy

With over $9.2 billion spent last Black Friday in the US alone, there’s no time like the present to start planning how you’ll capture your customers this season. Our latest eBook, The big book of  Black Friday ideas (for marketers) shares 24 proven marketing strategies to make this Black Friday your best shopping period to […]

24 Aug 2023

4 min.

Products
Apple iOS 17 Update: Debunking myths around Link Tracking Protection

Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode.. Broadly, iOS 17 will automatically eliminate URL parameters from messages, mail, and links, making it difficult to tie interactions back to a specific user. It’s a […]

23 Aug 2023

7 min.

Products
Peak season marketing strategies to engage modern audiences

With some slick marketing hacks and innovative solutions, we bring together practical tips, insights, and expertise from brands that are taking peak season marketing to new heights. Get ready for your best peak season yet! What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. Starting at […]

21 Aug 2023

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