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9 min

How-to
How to send personalized discount emails to build customer loyalty

How many promotional emails do you get every day? And among that pile, how many of them do you open? It’s really hard to make the way you communicate stand out. But it’s what shoppers expect from you. If you want to build a good relationship with your customers, you really have to put some […]

18 May 2021

13 min

Products
REBOUND READY: Gain ancillary revenue in resurgent travel, hospitality, and leisure markets

The hospitality and leisure sectors in general accounted for 39% of job losses due to the pandemic.4  But there are signs that the industry is finding its feet after the “lost year” of 2020. It may even leap forward as vaccines are administered and restrictions loosen in some areas.  The American Express Travel: Global Travel […]

11 May 2021

9 min

How-to
Digital growth strategies for rapid grocery delivery services

If you’re new to rapid grocery delivery services, let’s take a step back. Online grocery shopping surged with COVID-19, and it looks like it’s here to stay. Supermarket News reports e-grocery sales in the U.S. could climb from nearly $35 billion to more than $250 billion by 2025.2  There are a range of players: pure […]

30 Apr 2021

13 min

How-to
7 personalization lessons from Netflix

Netflix is a $25 billion empire that disrupted Blockbuster. Since 1997, the streaming company has stayed ahead of the curve, embracing data and experience-first UX and UI. Keep reading to learn seven personalization strategies from Netflix and how to apply them to your brand.

31 Mar 2021

16 min

How-to
Gamification guide to delightful customer experiences

Or, take a look at your supermarket loyalty card, which offers reward points per dollar spent there and allows you to exchange those points for items later.  From education to finance, brands have seen the potential of gamification and built a gamification marketing strategy to take advantage of it.  In 2020, the global gamification market was valued […]

30 Apr 2022

5 min

Products
Promotional messages on WhatsApp Business API

WhatsApp Business rolled out promotional messages in Indonesia and Mexico. What does that mean for marketers? Find out in our blog.

9 Dec 2020

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5 min

News & Events
Insider One achieves ePrivacyseal

A digital economy demands data protection Data protection has become essential for digital marketers as cybersecurity threats continue to trend upward. In the past decade, just in the US, the number of data breaches has accelerated from 662 in 2010 to over 1,000 by 2020. Data leaks — exposures resulting from no deliberate attack — […]

8 Apr 2021

6 min

Products
Delightful, intuitive, cross-channel journeys with Insider

Experience the all-new Insider One platform. Read more about Insider One platform's new experience that is built to deliver delightful, intuitive and consistent experiences to enterprise marketers who rely on it to achieve their business goals.

16 Feb 2021

20 min

How-to
Web push notifications mastery guide

What are web push notifications? How can you integrate them into your multichannel marketing mix? Learn about the anatomy of a perfect web push notification, the different types (and when to use them)―plus industry visuals showing them in action and the value the channel can bring to your marketing.

2 Jan 2023

14 min

How-to
How much will personalization contribute to my ROI anyway?

It’s not an option. It’s the expectation. All-day, across all channels, users are being served experiences that are precision-targeted to meet their needs and preferences. Some of those experiences might be being served by your competitors. If you’re not personalizing experiences for your visitors, you’re leaving money on the table. Personalization means automatically delivering the […]

6 Apr 2021

2 min

News & Events
Hande Cilingir: One of the Top 25 Software CEOs of Europe

The Software Report (TSR) nominated Hande Cilingir as one of the Top 25 CEOs Europe 2020. Read the whole story here.

26 Nov 2020

7 min

How-to
Tracking ROI of your personalization experiments

Marketers need to experiment to fine-tune the personalization journeys they build. A/B Testing is best suited for this, as it uses technology to find the best-fitting personalized templates and features. Experiments are the way forward to create personalized user experiences, but measuring and optimizing them isn’t easy. Marketers need to track individualized campaign performance along […]

5 Apr 2021

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