Explore with categories

10 min.

Products
Cookieless future 101: Everything you need to know

Despite over four years of warning, many marketers are still unprepared for the upcoming shift. In fact, 75% still rely heavily on third-party cookies in their marketing strategies. If that’s you, it’s time to reevaluate, and our blog is here to help. Read on to learn more about the cookieless future, discover what’s caused it, […]

12 Mar 2024

14 min.

Products
What is omnichannel marketing? Examples, strategies & best practices in 2026

Delivering seamless, personalized experiences across every channel was once a daunting challenge for brands, but today, customers expect nothing less. From mobile apps and websites to messaging apps and in-store interactions, brands must overcome hurdles like data silos and outdated marketing technology to create effective omnichannel marketing strategies. In this guide, you’ll discover what omnichannel […]

8 Mar 2024

14 min.

Products
CDP for financial services: Unify customer data & drive revenue

However, many financial services teams who decide to invest in a CDP face two common challenges: In this guide, we’ll show you how Insider One — our industry-leading CDP and cross-channel personalization solution — can help you unify your customer data while overcoming both issues and driving conversions, revenue, and retention as quickly as possible. […]

8 Mar 2024

13 min.

How-to
Personalization at Scale: What It Is and How to Achieve It

While personalization has been around for a long time, today’s martech solutions have made it more prevalent and accessible than ever. This brings both benefits and challenges for marketers. On the one hand, it’s easy to implement basic personalization tactics, like adding someone’s name, birthday, or last visited product to an email. On the other […]

8 Mar 2024

8 min.

Products
💔 The Breakup Files: Why NA-KD and Pierre Cardin switched to Insider One

The State of Fashion 2024 report, published by the Business of Fashion and McKinsey & Company, reveals that successfully navigating this climate of uncertainty will require adopting winning strategies—including keeping costs in check, adapting to new consumer preferences faster than the competition, forging emotional connections with consumers, and prioritizing long-term brand building.   These are ambitious efforts, […]

6 Mar 2024

14 min.

Products
How Real-Time CDPs Enable Personalized, Timely Customer Experiences

With hundreds of platforms, channels, and integrations, providing a seamless, consistent customer journey across all touchpoints is one of marketers’ biggest challenges. So, how do you connect multiple platforms together and ensure you can keep up to date with constant consumer behavior changes? The answer is with a customer data platform (CDP), which tracks every […]

6 Mar 2024

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10 min.

Products
The 2026 Guide to Generative AI in Marketing

A recent McKinsey report estimates that generative AI’s impact on productivity could add trillions of dollars in value to the global economy: $2.6 trillion to $4.4 trillion annually across 63 analyzed use cases.  Gen AI is revolutionizing consumer marketing as we currently know it. At an individual-company level, marketing campaigns that once required months of […]

29 Feb 2024

12 min.

Products
Is conversational messaging shaping the future of marketing?

Conversational messaging is now a key part of the customer experience for modern shoppers. For brands, it helps make interactions with customers more personal and meaningful. For customers, it opens another channel to connect with their favorite brands in a similar way to chatting with friends and family. In this guide, we’ll discuss how to […]

19 Feb 2024

10 min.

Products
AI marketing automation: The perfect match to supercharge your marketing campaigns

But creating meaningful experiences your customers love is only possible if you have the right tools. And AI-powered marketing automation is the solution. In this article, we’ll look at AI-based marketing automation, including what “AI marketing automation” means, its benefits, capabilities, and challenges, and provide a step-by-step guide to choosing the right AI marketing platform […]

19 Feb 2024

8 min.

Products
Why Marketers Need a CDP: 5 Benefits You Can’t Miss

76% of consumers expect personalized experiences and feel disappointed when they don’t receive them. Research also shows that personalized marketing campaigns can increase revenue by 40%. So, if you’re not personalizing your campaigns, your bottom line is missing out.  Personalization is a huge part of the customer experience, so it’s no surprise businesses are continually […]

19 Feb 2024

6 min.

Products
💔 The breakup files: Why Adidas and SRG switched to Insider One

Today’s customers are flooded with so many choices they can be picky about who they shop with. One bad experience is enough to have them bouncing from your website because there will always be another site that’s quicker, more intuitive, and better tailored to them.  With retail titans like Amazon investing millions of dollars in […]

16 Feb 2024

9 min.

How-to
5 Omnichannel Marketing Examples and Case Studies (with Results)

Customers move between channels more than ever, checking a product on mobile, browsing reviews on desktop, visiting a store, then completing the purchase somewhere else entirely. With journeys like these, brands can’t afford disconnected experiences. Every touchpoint has to feel familiar, relevant, and connected to the last. That’s where many teams get stuck. Data lives […]

12 Feb 2024

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