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8 min

Products
5 ways to use Wishlist Reminders in your customer journey orchestration

Not only do Wishlists store essential data for personalized eCommerce marketing journeys—clothing sizes, shoe sizes, and favored styles—but using this data to create Wishlist Reminders is a natural step towards increasing AOV and conversions for eCommerce stores.  Architect is Insider One’s omnichannel journey orchestrator, built by marketers for marketers. It uses AI technology to create […]

26 Aug 2023

5 min

Products
Unleash the power of end-to-end conversational buying experiences with WhatsApp Commerce

Bridging the gap between customer expectations and CX User expectations are changing rapidly–now more than ever, there is a heightened awareness and scrutiny towards pricing and value when making purchasing decisions. When you add to this the constant bombardment of campaigns across different channels, it’s no surprise that impatience is growing. Users want transparency and […]

5 Jun 2023

7 min

How-to
Fashion Forward: Recession-proof CX to drive customer loyalty

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Personalized experiences massively boost sales My first rule for increasing customer loyalty is simple; brands should always strive to make purchasing as easy as […]

2 Jun 2023

4 min

News & Events
Top 6 takeaways from my Bloomberg TV interview

1. Fueling growth through M&A Following this investment news, our focus is on strategic acquisitions that will further accelerate Insider One’s monumental growth. Despite the challenging economic climate and many of the world’s biggest software companies making lay-offs, Insider One has remained resilient, expanding both our talented team and growth rates over the last two […]

24 May 2023

20 min

How-to
The marketer’s guide to customer journey orchestration

Customer journeys in the beauty industry are nonlinear and complex, with numerous touchpoints and channels. This post offers actionable strategies to convert modern beauty consumers into loyal fans.

12 Apr 2023

7 min

Products
The value of personalization for D2C brands

The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. In the context of D2C brands, this can involve everything from recommending products based on past purchases to sending personalized emails that speak directly to a customer’s interests. The value of personalization […]

10 May 2023

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18 min

Products
Your guide to AB testing and how to start

You don’t know what works with your users until you test, test and test again. A/B Testing facilitates the right tweaks on your webpage and app and helps boost conversion rates. Here’s your guide to #A/BTesting and how you can get started.

28 Apr 2023

15 min

How-to
How to create a marketing segment

Marketing segmentation when done right can help in growth and minimizing wastage on irrelevant media channels and strategies. Insider One has a suite of products that are designed to get your segmentation and targeting on-point. In this blog read about various innovative strategies that are designed to increase your conversion rate. #marketingstrategies #conversionstrategy

6 Apr 2023

3 min

News & Events
Insider x Forbes: Vietnam Innovation Forum 2023

Insider One’s Orkan Akcan shared insights on localizing innovation and driving sustainable growth The keynote address was delivered by Insider One’s Orkan Akcan, Executive Vice President and Shareholder of International Growth. With a strong background in entrepreneurship and innovation, Akcan has been instrumental in driving Insider One’s mission of understanding customer behavior and creating personalized […]

27 Apr 2023

7 min

How-to
The ROI of personalization

The Insider One approach to personalization Before we kick off, it’s important to define exactly what we mean by personalization. For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with […]

17 Apr 2023

4 min

How-to
7 ways Insider One ensures rapid time to value (TTV)

In an uncertain economy, value for money is key Seemingly never-ending conflict in eastern Europe. Rising food prices. Geopolitical tension between China and the United States. Banks going bust in Silicon Valley (and Switzerland!). Tech giants Meta and Google laying off thousands of employees. With all this chaos impacting the economy, it’s no wonder that […]

17 Apr 2023

4 min

News & Events
Web Push is finally coming to iOS and iPad

Web Push notifications are a powerful tool for engaging with users and driving traffic to a website or app. With the ability to send push notifications on iOS and iPadOS, marketers can now reach a wider audience and engage with users on these popular platforms.  For marketers specifically, Web Push notifications allow brands to personalize […]

27 Mar 2023

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