Insider One Retains Top Leadership Across 11 Categories,  Cementing Enterprise Readiness with 44 #1 Rankings Including Enterprise Leader

NEW YORK, NY (MAY 26, 2026) — Insider One, the leading Agentic Customer Engagement Platform, today announced that it has retained its  #1 Leadership across its core categories in G2’s Summer’26 reports, accelerating its position as the #1 choice for global enterprises. Insider One earned more than 367 badges across 433 reports, with 226 of those reports rating it #1, including Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, Best Meets Requirements, and more.

For the ninth consecutive year, Insider One dominates multiple grids, extending its #1 Leadership across Personalization Software, Mobile Marketing, WhatsApp Marketing, Ecommerce Search, Conversational Commerce Platforms, Personalization Engines, and Ecommerce Personalization, while maintaining Leader positions in Customer Data Platforms (CDP), SMS Marketing, Marketing Automation, and Customer Journey Analytics

Enterprise Adoption: 44 #1 Rankings, Up 22% in a Single Quarter

Insider One is cementing its position in the Enterprise segment. The Summer’26 reports show Insider One winning 44 of 71 Enterprise reports outright (62%), up from 36 in Spring’26, a 22% jump in a single quarter, with zero losses at the Enterprise level. The world’s largest brands are switching from other vendors to Insider One. 

The result came in the customer-validated outcome indexes Enterprise buyers rely on most including: Implementation, Results, and Usability. In the Enterprise Results Index, which measures whether a platform actually delivers on its promises. Insider One added four new #1 Enterprise rankings in Mobile Marketing, Personalization, Marketing Automation, and Ecommerce Search, more than doubling its leadership in the index. In the Enterprise Implementation Index, Insider One is now #1 in Personalization and Mobile Marketing, proof that Enterprise brands are standing up Insider One faster than any platform.

In the past 12 months, more than 150 Enterprise brands have migrated from Adobe, Salesforce, Braze, and other legacy platforms in favor of Insider One; going live in weeks, not quarters, thanks to its migration blueprint purpose-built for global enterprise scale.

The Fastest-Accelerating Customer Engagement Platform in the Market

Insider One achieved the largest Momentum gains of any vendor in the customer engagement space in G2’s Summer’26 reports, with momentum scores improving across every one of its categories, without exception. G2’s Momentum Grid® measures growth trajectory, user adoption, employee growth, satisfaction velocity, and product investment, and Insider One was the only vendor to improve its Momentum score in every category simultaneously. Standout Momentum gains include:

  • SMS Marketing: +25 positions
  • Marketing Automation: +22 positions
  • Personalization: +13 positions
  • Personalization Engines: +7 positions
  • E-Commerce Personalization: +11 positions
  • Mobile Marketing: +9 positions
  • WhatsApp Marketing: +7 positions

For buyers evaluating where the market is heading next, the signal is unambiguous: Insider One is the platform with the strongest forward trajectory heading into the second half of 2026.

Time-To-Value: The Easiest Platform to Switch To

Insider One ranks as the easiest platform for brands to switch to and scale. With localized teams in 28 countries, Insider One offers seamless onboarding, rapid implementation, and customized migration playbooks tailored to enterprise environments.

In the past year alone, 150 brands have migrated from legacy marketing clouds to Insider One, achieving up to 5X faster time-to-value thanks to Insider One’s automatic migrator, pre-built integrations, and white-glove migration blueprint. With 97% of customers willing to recommend Insider One, global marketing, CRM, and Ecommerce teams trust Insider One to shape the future of customer engagement.

Insider One Outperforms Adobe, Bloomreach, Braze, Iterable, and Salesforce Across Every Category That Matters

Insider One outperforms every other customer engagement vendor across the categories that define enterprise marketing, surpassing Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and all others.

Where legacy marketing clouds are losing ground, Insider One is gaining. Where point solutions struggle to scale, Insider One delivers at global enterprise scale. Where competing platforms promise AI capabilities, Insider One already delivers an AI-native infrastructure that enterprise brands are already deploying in production. Across every G2 Grid, every Index, and every customer-validated outcome report, Insider One outperforms the competition

See the full comparison report of Insider One x Adobe x Braze x Bloomreach x Iterable x Salesforce

#1 Omnichannel Journey Orchestration Platform

As the Leader in CDP, Customer Journey Analytics, and Marketing Automation, Insider One enables enterprise brands to unify data, activate predictive audiences, and automate hyper-personalized journeys at global scale.

Insider One leads across Personalization, Ecommerce Search, and Conversational Commerce, establishing its position as the most comprehensive customer engagement platform. Insider One’s AI-powered recommendations, dynamic search experiences, and real-time conversational capabilities help brands deliver human-like, revenue-driving interactions at every touchpoint.

Insider One also remains the #1 Mobile Marketing platform with leadership scores in Mobile Marketing, SMS Marketing, and WhatsApp Marketing. By unifying App Push, In-App, SMS, WhatsApp, and mobile email under one AI-native stack, Insider One helps brands deliver fast, contextual, high-impact mobile engagement. Brands rely on Insider One to drive app adoption, increase conversions, and improve retention with deeply personalized mobile journeys.

  • #1 Leader on G2 Summer 2026 Personalization Software Grid Report – 
    Insider One (99), Braze (97), Klaviyo (88), Customer.io (82), Dotdigital (80) , Iterable (80), Bloomreach (74)
  • #1 Leader on G2 Summer2026 Mobile Marketing Grid Report – 
    Insider One (98), Braze (95), Attentive (89), Textedly (75), CleverTap (70), MoEngage (66), Iterable (66)
  • #1 Leader on G2 Summer2026 WhatsApp Marketing Grid Report – 
    Insider One (90), WhatsApp Business Platform (88), Wati (80), respond.io (74), WebEngage (71), ActiveCampaign (67)
  • #1 Leader on G2 Summer 2026 Conversational Commerce Grid Report – 
    Insider One (96), Zendesk for Customer Service (81), Sprinklr Service (64), Bloomreach (45), LivePerson (42), Twixor (42)
  • #1 Leader on G2 Summer 2026 Ecommerce Search Grid Report – 
    Insider One (98), Doofinder (80), Luigi’s Box (78), Searchanise (64), Bloomreach (60), Algolia (59), Constructor (58)
  • #1 Leader on G2 Summer 2026 Ecommerce Personalization Grid Report – 
    Insider One (100), ActiveCampaign (80), AB Tasty (75), Bloomreach (75), ContactPigeon (75), MoEngage (70), Netcore Customer Engagement Platform (67)
  • #1 Leader on G2 Summer 2026 Personalization Engines Grid Report – 
    Insider One (97), Braze (87), SAP Engagement Cloud (78), Bloomreach (72), CleverTap (70), Iterable (68), MoEngage (65), Yext (64)
  • Top Leader on G2 Summer 2026 SMS Marketing Grid Report – 
    Insider One (94), Podium (86), Birdeye (85), HighLevel (84), SlickText (83), Textedly (79), Braze (76)
  • Top Leader on G2 Summer 2026 Customer Data Platforms Grid Report – 
    Insider One (93), Customer.io (77), Bloomreach (76), Tealium Customer Data Hub (76), Dotdigital (74), Klaviyo (72), WebEngage (64)
  • Top Leader on G2 Summer 2026 Marketing Automation Grid Report – 
    HubSpot Marketing Hub (100), Insider One (89), ActiveCampaign (89), Braze (86), Klaviyo (81), HighLevel (80), Attentive (80), Omnisend (78)
  • Top Leader on G2 Summer 2026 Customer Journey Analytics Grid Report – 
    HubSpot Marketing Hub (100), Insider One (95), Braze (87), Klaviyo (74), WebEngage (69), MoEngage (69), Dotdigital (69),  Netcore Customer Engagement Platform (67)

What’s Next

Today, Insider One is accelerating its delivery against the world’s most ambitious product and AI roadmap, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth. This includes expanding its Agentic AI capabilities, deepening autonomous journey orchestration, and advancing its closed-loop infrastructure that enables brands to unify data, intelligence, and activation in real time for autonomous decisioning and engagement..

Following the recent acquisition of Bluecore, Insider One will continue to accelerate its M&A strategy to acquire exceptional product companies and breakthrough technologies that expand its platform and deliver exponential value to customers. Insider One will also advance its global expansion, building on one of the industry’s most progressive footprints, serving 2,000+ customers, with 1,500+ team members, representing 50+ nationalities across 30+ offices on six continents.

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