SUCCESS STORY

How ECCO achieved 7.4x ROl and 95% CVR Uplift with Insider's Al Personalization Solutions

How ECCO achieved 7.4x ROl and 95% CVR Uplift with Insider's Al Personalization Solutions

7.4X

ROI on recommendations

95.6%

CVR uplift

32%

higher CTR
Challenge

Challenge

ECCO needed to increase website personalization, reduce mobile cart abandonment, and maximize performance during peak traffic to drive more revenue and improve conversion rates.

Solution

Solution

ECCO used Insider’s AI-powered recommendations, mobile floating cart messages, and personalized exit-intent overlays to deliver relevant experiences that encouraged product discovery and completed purchases.

Result

Result

These combined strategies improved product discovery, reduced cart abandonment, and captured more conversions from both new and returning visitors across multiple geographies.

ABOUT THE CUSTOMER

ECCO is one of the world's leading footwear brands, known for delivering premium comfort, durability, and timeless Danish design. Founded in Denmark in 1963, ECCO's success is built on top-quality leathers and innovative technology. Unique in the industry, ECCO owns and operates its own tanneries and shoe manufacturing, ensuring full control over quality and sustainability. This heritage of craftsmanship and commitment to excellence makes ECCO a trusted name worldwide.

INDUSTRY
Retail
SOLUTIONS
Smart Recommender
Floating Cart Template
Exit-Intent Overlays
CHANNELS
Web
Mobile

SUCCESS STORY #1

Delivering personalized product recommendations with Al, even for new website users

The Challenge

ECCO wanted to increase user-based personalization across its website to drive more revenue and boost conversion rates. With many visitors being first-time users, it needed a way to effectively showcase and recommend relevant products with limited or no historical behavioral data to drive more revenue and increase website performance.

The Solution

ECCO implemented Insiders Smart Recommender across its website in six geographies. The capability delivers Al-powered product recommendations across critical areas, including the Product Listing Page, Product Detail Page and Cart pages, based on individual user preferences and behavior. For first-time visitors and unknown users, Insider's algorithms were trained quickly to deliver value even with limited data by showcasing trending products and best-sellers. This data-driven personalization approach improved product discovery, increased relevance, and results to drive incremental revenue at scale.

7.4X

ROI achieved on Smart Recommender

21.25%

CVR uplift with Personalized

SUCCESS STORY #2

Boosting mobile cart completion and driving revenue with optimized checkout experience

The Challenge

ECCO noticed that mobile users frequently added items to their baskets but bounced before they could complete the checkout process sessions and frequently did not return to complete the transaction. This behavior led to relatively high cart abandonment rates and missed revenue opportunities.

The Solution

Using Insider's Floating Cart Template on mobile devices, ECCO displayed an engaging message that displayed the total number of items in the basket which updated dynamically as a user added an item to the basket. This message reminded users of the products in the cart and created urgency for users to progress with the checkout process, as well as provided another easy, strategically-placed basket entry path for users. This strategy successfully persuaded users to complete their transactions, leading to a significant incremental revenue increase from mobile users.

23.25%

CVR uplift on average

41%

CVR uplift in a single geography

SUCCESS STORY #3

Increasing time on site and ROAS during the Q4 peak season with targeted exit-intent personalization

The Challenge

During the peak holiday season, ECCO anticipated an increase in website traffic due to increased acquisition efforts. This raised concerns about how to maximize website performance to drive higher ROAS from those investments, reduce bounce rates, and protect opportunities to drive revenue.

The Solution

Using Insider's library of 100+ ready-made personalization templates, ECCO deployed a personalized exit-intent overlay to users who exhibited exit intent after spending 10 seconds on the site. One overlay directed users to a dedicated and optimized landing page to capture their engagement and encourage product discovery. A second overlay used a countdown timer combined with a personalized offer to incentivize the user to make a purchase and drive immediate action.

7%

reduction in bounce rate

32%

higher CTR

Looking ahead

Looking ahead Looking ahead

Looking ahead

ECCO aims to further enhance customer engagement by leveraging Insider's tools to create more personalized experiences across all touchpoints. This involves expanding AI-driven personalization beyond web and mobile platforms, and utilizing advanced segmentation capabilities to better understand customer journeys and create targeted campaigns.

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