Help shoppers find it
faster

With Eureka, Insider One’s intelligent search and merchandising solution, you can deliver relevant results for every query.

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Help shoppers find it<br> faster

Turn browsers into buyers with Eureka

Did you know that poor product discovery contributes to 80% of ecommerce bounce rates?


Eureka proactively recommends products based on customers’ browsing history, preferences, or market trends. It powers the search functionality of websites to find what people are looking for in the shortest possible time, showing your customers you know them better than anyone.

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Turn browsers into buyers with Eureka

30%

DECREASE IN BOUNCE RATE

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3X

HIGHER CONVERSIONS

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2.6X

INCERASE IN AOV

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Transform search into effortless discovery

Eureka upgrades every search into a personalized, high-converting experience to deliver faster, more relevant results that turn intent into revenue.

Personalized search results for every shopper

Reorder results instantly with dynamic scoring to surface products that match each shopper’s preferences from favorite brands, sizes, colors, and more.

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Improve precision with advanced faceting filters

Help shoppers refine results effortlessly with advance and pre-selected filters. Reduce friction and speed up discovery for faster paths to purchase.

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Immersive product previews to guide shoppers

Show instant previews as shoppers type with intelligent autocomplete and dynamic product displays to capture and convert intent early.

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Smarter search that understands intent,
not just keywords

Eureka ensures every search delivers relevant results
by understanding context, intent, and language variations.

Search relevance

Understand the intent and context behind each search query with Eureka’s NLP. Guide users toward the search results that match their intent

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Typo tolerance

“Galazy phones” or “galaxy phones? Typos are common in search queries. Eureka understands shoppers’ search intent and shows the best matching search results.

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Synonym proof

Expand keyword meanings and show exact results based on intent, whether your user searches for “trainers,” “running shoes”, or “lightweight red trainers”.

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Search relevance

Understand the intent and context behind each search query with Eureka’s NLP. Guide users toward the search results that match their intent

Platform Tour

Typo tolerance

“Galazy phones” or “galaxy phones? Typos are common in search queries. Eureka understands shoppers’ search intent and shows the best matching search results.

Platform Tour

Synonym proof

Expand keyword meanings and show exact results based on intent, whether your user searches for “trainers,” “running shoes”, or “lightweight red trainers”.

Platform Tour

Take search further with advanced customization

Fine-tune every search experience with rule-based controls and Insider One’s no-code editor.
Rearrange products, adjust layouts, and personalize results in minutes, no dev support needed..

Customize search results with custom rules

Manually boost, bury, hide, or pin products by attributes like price, brand, or size. Tailor search outcomes to align with business goals and spotlight high-margin products.

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Replicate search experiences across desktop, mobile, and app

What’s right for your site? Instant search or full customization? Choose a pre-built template or connect to our API to design your own. Customize easily with HTML, CSS, and JS in our panel.

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Flexible editing options

Choose between a no-code visual editor, and pre-built templates or design your own with an API integration for complete control.

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Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“We love the feature of predicting search terms and displaying search results that are unique to each user based on their affinity. It is one of the coolest features we have on our website, which really helps us stand apart from our competition.”

Ecommerce executive

Become Unstoppable
with Insider One

Want to generate more revenue and growth from your customer experience initiatives?

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Frequently Asked Questions

Why is site search important in eCommerce?

Site search is crucial in eCommerce as it helps users quickly find specific products among a vast inventory, enhancing user experience and increasing conversion rates. Effective site search leads to higher customer satisfaction and improved sales by reducing navigation time and helping customers to find the items they’re looking for.

What is product discovery?

Product discovery refers to the process of helping customers explore and find relevant products they might not have specifically searched for. It involves using a solution like Insider’s Eureka to present personalized recommendations, trending items, or related products to enhance the shopping experience and drive additional sales.

How to do product discovery?

Product discovery can be accomplished with cross-channel marketing platforms such as Insider for collaborative filtering, analyzing user behavior, and utilizing machine learning algorithms to suggest complementary or popular items based on a customer’s browsing and purchasing history, even when they’re not on-site.

Why are personalized search results important?

Personalized search results are vital because they cater to individual preferences and past interactions, leading to more relevant and engaging shopping experiences. By presenting items aligned with a user’s interests, personalized results increase the likelihood of purchase.

How do I optimize the search bar?

To optimize the search bar, ensure it’s prominently placed, easily accessible on all pages, and equipped with an autocomplete feature to suggest relevant queries. Implement advanced filters, synonyms, and typo tolerance to enhance accuracy and make sure to regularly analyze search analytics to identify user patterns and continually refine the search experience.