SUCCESS STORY

ZGONC grows incremental revenue 4X with predictive segmentation

ZGONC grows incremental revenue 4X with predictive segmentation

4X

Incremental revenue growth

18%

Email subscriber growth

15.9%

CVR uplift
Challenge

Challenge

ZGONC's ecommerce team sent one themed newsletter to all 65,000 subscribers, without a unified customer view or insight into customer interests. Its five-person team needed a platform it could run independently while competing online.

Solution

Solution

Insider One unified webshop behavior in CDP, built predictive and behavioral audiences, and orchestrated personalized cross-channel journeys in Architect. ZGONC began on its existing webshop while preparing its Shopify Plus relaunch.

Result

Result

From Q1 to Q2 2026, ZGONC grew incremental revenue 4X and its email subscriber base 18%, from 65,000 to 77K+. Its CVR uplift reached 15.9% in Q2, compared with 10.8% previously.

ABOUT THE CUSTOMER

ZGONC is an Austrian specialist retailer for tools, machinery, and construction and garden equipment. With 39 stores across Austria, the brand is bringing its in-store expertise online through customer data, segmentation, and personalized engagement.
INDUSTRY
Retail - Others
SOLUTIONS
Architect
CDP
Eureka
Smart Recommender
Predictive Segments
APIs
Integration Hub
Web Templates
CHANNELS
Architect
Email
Eureka
Predictive Audience
Smart Recommender
Web Personalization
Web Push

SUCCESS STORY #1

A unified customer foundation drives 4X incremental revenue growth

The Challenge

Customer data was split across a standalone email tool and separate automation tools. ZGONC sent themed newsletters to its entire 65,000-subscriber list, despite managing around 15,000 products, 700 categories, and 600 brands.

The Solution

Insider One CDP created unified customer profiles from webshop behavior. ZGONC used Predictive Segments and behavioral audiences, then activated personalized email and web push journeys in Architect, supported by Web Templates and Smart Recommender.

“We could send a campaign. But we couldn't really see the person on the other end, and we couldn't reach them consistently across channels.”
Dominik Beneder
Digital Marketing & E-Commerce Manager

The Result

Between Q1 and Q2 2026, ZGONC increased incremental revenue 4x and grew its email subscriber base 18%, from 65,000 to 77K+. Its CVR uplift reached 15.9% in Q2, up from 10.8%, while the team continued using its existing channels.

4X

Incremental revenue growth

18%

Email subscriber growth

15.9%

CVR uplift

SUCCESS STORY #2

Predictive audiences lift weekend deal engagement at 1% of list size

The Challenge

ZGONC's themed newsletters reached the whole list without identifying customers likely to purchase or respond to discounts. It also needed a way to retarget visitors who viewed its new Wochenendhammer weekend promotion.

The Solution

ZGONC combined lead form subscribers with Predictive Segments for high purchase likelihood and high discount affinity. The promotion email launches with the deal, while consented promotion-page visitors sync to Google Ads for retargeting.

“With these segmented, targeted newsletters, we see how well this can work.”
Dominik Beneder
Digital Marketing & E-Commerce Manager

The Result

Wochenendhammer emails achieved 60% to 80% open rates and up to 30% CTR. The predictive audience generated more net revenue than previous mass newsletters with only 1% of the segment size.

60% to 80%

Open rate

Up to 30%

CTR

100X

Smaller audience

SUCCESS STORY #3

Shopify Plus replatforming carries data and journeys forward

The Challenge

ZGONC needed to build its customer data foundation while relaunching its webshop on Shopify Plus. Waiting would delay progress, while building on the old webshop risked a second implementation for its small team.

The Solution

ZGONC began building profiles, audiences, and journeys on its existing webshop. Through the native Shopify integration, it can switch the data source at cutover while CDP, Architect, Eureka, and Smart Recommender connect in the new environment.

“What surprised us was how little the migration disrupted things on the Insider One side. We didn't have to rebuild the data foundation. We simply switched it on.”
Dominik Beneder
Digital Marketing & E-Commerce Manager

The Result

ZGONC can carry its existing data foundation and journeys into its Shopify Plus environment without rebuilding them. The new website starts with customer knowledge collected since the end of 2025.

Turn customer data into relevant experiences

Turn customer data into relevant experiences Turn customer data into relevant experiences

Turn customer data into relevant experiences

Insider One helps teams unify behavior, identify high-value audiences, and activate personalized journeys across every stage of the customer lifecycle.

Platform Tour

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

Read Case Study
Read Case Study
Read Case Study

Be unstoppable with Insider One

You've seen the results. Now it's your turn. Fill out your details, and one of our growth experts will be in touch.