SUCCESS STORY

How Pixmania scaled CRM revenue by activating anonymous traffic and AI-orchestrated journeys

How Pixmania scaled CRM revenue by activating anonymous traffic and AI-orchestrated journeys

50%

growth each quarter

+50%

YoY quarterly value increase

240

Web push campaigns executed
Challenge

Challenge

Pixmania is a 100% digital retailer with 80% of visitors browsing without logging in, which meant most traffic was unknown, acquisition costs were high, and the team had limited ability to re-engage visitors who did not create accounts. Insider One needed to turn this anonymous, high-cost traffic into reachable, revenue-driving audiences without adding complexity.

Solution

Solution

With Insider One, Pixmania activated a unified, enterprise-ready platform to orchestrate the full customer lifecycle across email, SMS, WhatsApp, web push, onsite personalization, and paid channels from one place. The team deployed Architect journeys, AI models for purchase probability, and pressure management to optimize timing, channels, and messaging at scale.

Result

Result

Within the first year, Pixmania unlocked 80% of previously unreachable visitors, scaled web push and multi-channel programs, and drove strong CRM revenue growth as part of a broader +50% YoY quarterly value increase, while achieving 50% growth each quarter and running 45 Architect journeys, 225 email campaigns, 240 web push campaigns, and 50 A/B tests.

ABOUT THE CUSTOMER

Pixmania is a 100% digital retailer focused on consumer electronics, with a business model heavily driven by smartphone sales, service margin from PixCare insurance, accessory attachment, and device trade-in cycles. The brand operates online in at least one market and seeks an enterprise-ready CRM and lifecycle orchestration platform to unify channels and avoid disconnected tools.
INDUSTRY
Retail - Consumer Electronics
SOLUTIONS
Architect
CHANNELS
Email
SMS
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

Unlocking anonymous traffic to grow CRM revenue

The Challenge

Pixmania's website traffic was predominantly anonymous, with 80% of visitors browsing without logging in or creating an account. Most traffic was classified as unknown, acquisition costs were high, and the brand had limited ability to re-engage visitors who did not sign up, which left a large share of potential CRM revenue untapped.

The Solution

Insider One enabled Pixmania to track behavioral data from anonymous visitors on a cookie consent basis, including product views, delivery page visits, and cart activity even without login. Using AI models to predict purchase probability, Pixmania activated web push for non-logged users and triggered personalized messaging based on browsing behavior so that even abandoned carts from anonymous users could be recovered via web push.

The Result

By progressively implementing this foundation during the first year of partnership, Pixmania immediately increased its reachable audience by unlocking the 80% of anonymous traffic. Predictive modeling for anonymous users and scaled web push activation drove a strong contribution to CRM revenue growth and formed a key part of a broader +50% YoY quarterly value increase.

50%

ROI growth each quarter

+50%

YoY quarterly value increase

SUCCESS STORY #2

AI-optimized abandoned cart orchestration across channels

The Challenge

Pixmania's existing abandoned cart flows were basic and limited to a 1 hour email, a 7 hour reminder, and a 24 hour final push. These flows only worked for logged users, lacked channel and timing optimization, offered no commercial pressure management, and were not orchestrated with paid retargeting, which constrained recovery performance and efficiency.

The Solution

With Insider One, Pixmania enhanced its abandoned cart strategy through multi-channel activation across email, Web Push, SMS, WhatsApp (as a high-performing test), and paid retargeting via CDP integrations. The team continuously optimized these journeys through A/B testing, evaluating timing, day of the week, channel mix, and promotional strategies. Journey orchestration was primarily driven by customer behavior—including purchases, email opens, clicks, and browsing activity—while Insider One's optimization capabilities and campaign controls helped refine delivery, commercial pressure management, and cross-channel engagement.

The Result

Beyond the abandoned cart journeys highlighted here, Pixmania operates a mature CRM program powered by Insider One. Across the customer lifecycle, the team manages 45 active Architect journeys, 225 email campaigns, 240 Web Push campaigns, and more than 50 A/B tests and personalization initiatives. These figures reflect Pixmania's overall CRM activity—not this specific use case—and demonstrate the scale and maturity of its customer engagement strategy.

45

Active Architect journeys

50

A/B tests and personalization campaigns

SUCCESS STORY #3

Driving smartphone, insurance, and trade-in value with Architect

The Challenge

Pixmania's growth model depends on smartphone sales, PixCare insurance margin, accessory attachment, and device trade-in, which made post-purchase orchestration complex. The team needed to increase attachment rates, manage multiple overlapping flows for insurance, accessories, and trade-in, and avoid overcommunication by carefully managing commercial pressure across these journeys.

The Solution

Using Architect, Pixmania launched multi-step customer journeys including insurance upsell emails, high-performing WhatsApp upsell tests, accessory recommendations, trade-in reminders, and Web Push expansion tests. These journeys were orchestrated using customer behavior and engagement signals to deliver relevant communications throughout the post-purchase lifecycle while avoiding message overlap. Insider One's pressure management capabilities helped control campaign frequency, prioritize communications, and apply smart exclusions, while selected optimization algorithms were used within marketing campaigns to continuously improve performance.

The Result

The orchestrated post-purchase journeys helped Pixmania drive incremental revenue from PixCare insurance, accessories, and trade-in without overwhelming customers. While the brand reports only general metrics for this use case, these Architect-powered, AI-optimized flows contributed directly to 50% growth each quarter and to the broader +50% YoY quarterly value increase delivered by 45 Architect journeys, 225 email campaigns, 240 web push campaigns, and 50 A/B and personalization campaigns.

240

Web push campaigns executed

225

Email campaigns executed

Orchestrate every digital journey with AI precision

Orchestrate every digital journey with AI precision Orchestrate every digital journey with AI precision

Orchestrate every digital journey with AI precision

Use Insider One to orchestrate lifecycle journeys across email, SMS, WhatsApp, web push, and onsite personalization with AI models, pressure management, and Architect so every interaction drives measurable revenue impact.
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