SUCCESS STORY

How Electroplanet Achieved a 92%+ Email Delivery Rate and 15% Click Rate Using Insider One

How Electroplanet Achieved a 92%+ Email Delivery Rate and 15% Click Rate Using Insider One

>92%

Email Delivery Rate

8.53%

Product CTR via Smart Recommender

2.5M+

Product impressions
Challenge

Challenge

Electroplanet operated across three messaging channels with limited quotas on Email and WhatsApp. They needed a smarter way to allocate send capacity, reach high-intent users, serve contextual product recommendations, and unlock new revenue through brand collaboration campaigns.

Solution

Solution

Insider One deployed Architect to orchestrate multi-channel journeys using Next Best Channel logic and A/B testing across Email, WhatsApp, and Web Push. Smart Recommender served tailored product suggestions across every key page, while co-branding campaigns were activated across channels for partner brands.

Result

Result

Architect journeys delivered email at 92%+ delivery rate and a 15% click rate during peak seasons. Cart Abandonment CVR reached 1.7% at peak. Smart Recommender generated over 2.5 million product impressions with an 8.53% CTR, and WhatsApp co-branding campaigns reached 80% delivery rate with a 58.48% open rate.

ABOUT THE CUSTOMER

Electroplanet is Morocco's leading consumer electronics retailer. Founded in 2018 as an e-commerce operation, the brand has grown into a key destination for electronics shoppers across Morocco, partnering with Insider One since 2021 to power its digital marketing and personalization strategy.
INDUSTRY
Retail - Consumer Electronics
CHANNELS
Architect
Email
Smart Recommender
Web Personalization
Web Push
WhatsApp

SUCCESS STORY #1

Architect Journeys Deliver 92%+ Email Delivery Rate and 15% Peak Click Rate

The Challenge

Electroplanet manages three messaging channels, Email, WhatsApp, and Web Push, each with limited send quotas. They needed to ensure every send reached the highest-intent users, avoid wasted quota on disengaged audiences, and orchestrate timely, relevant communications across seasonal and evergreen campaigns.

The Solution

Insider One deployed Architect journeys with Next Best Channel logic and A/B channel testing to intelligently route users to the most effective channel. Journeys were built for Cart Abandonment, Browse Abandonment, and key seasonal events including Black Friday, the Africa Cup of Nations 2025, and Back to School campaigns.

The Result

The CAN 2025 promotional journey achieved an email delivery rate above 92% and a WhatsApp delivery rate of approximately 73%. The Cart Abandonment journey drove a click rate of nearly 15% during peak seasons and 13% during standard months, with CVR reaching 1.7% at peak and 1.4% in regular periods.

15%

Peak-season click rate on Cart Abandonment Journey

>92%

Delivery rate for Email on CAN Promotional Journey

1.7%

Peak-season conversion rate on Cart Abandonment Journey

SUCCESS STORY #2

Co-Branding Campaigns via Insider One Drive 80% WhatsApp Delivery and 58% Open Rate

The Challenge

Electroplanet secures co-branding partnerships with major product brands and needed a reliable way to execute targeted, multi-channel promotional campaigns on their behalf. Delivering measurable results for brand partners required precise audience targeting and high-performing channel execution.

The Solution

Insider One enabled Electroplanet to run standalone and journey-based campaigns across WhatsApp, Email, and Web Push for co-branded promotions. Campaigns were audience-targeted based on prior browsing behavior, such as users who had previously viewed Samsung phones, ensuring relevance and maximizing partner value.

The Result

The Samsung co-branding journey achieved a WhatsApp delivery rate of 76.10% and a Web Push delivery rate of approximately 50%. The Tefal co-branding WhatsApp campaign delivered an 80% delivery rate and a 58.48% open rate, demonstrating strong audience engagement for partner brand promotions.

80%

WhatsApp delivery rate on Tefal co-branding campaign

58.48%

Open rate on Tefal WhatsApp co-branding campaign

SUCCESS STORY #3

Smart Recommender Generates 2.5M+ Product Impressions and 8.53% CTR Across the Site

The Challenge

Electroplanet wanted to serve contextually relevant product recommendations across every key page of their website. Generic or misplaced recommendations risked reducing engagement and missing cross-sell opportunities at critical points in the purchase journey.

The Solution

Insider One's Smart Recommender was configured with page-specific algorithms to serve the right products in the right context. The home page used New User and Returning User logic, product pages surfaced Recently Viewed and Bought Together items, the cart page showed complementary products, and list pages highlighted top sellers within each category.

The Result

Smart Recommender generated 2,516,355 product impressions with a CTR of 8.53%, resulting in 214,539 product clicks. The Add to Cart rate reached 0.44%, equivalent to 11,070 add-to-cart events, demonstrating direct impact on product discovery and purchase intent across the site.

8.53%

2,516,355

214,539

Product CTR across all recommendation placements

Orchestrate Every Channel. Personalize Every Moment.

Orchestrate Every Channel. Personalize Every Moment. Orchestrate Every Channel. Personalize Every Moment.

Orchestrate Every Channel. Personalize Every Moment.

Insider One gives retail brands the tools to deliver intelligent, cross-channel experiences at scale. From journey orchestration to product recommendations, see how the platform drives measurable growth.
Platform Tour

Discover more

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

Read Case Study
Read Case Study
Read Case Study

Be unstoppable with Insider One

You've seen the results. Now it's your turn. Fill out your details, and one of our growth experts will be in touch.