SUCCESS STORY

How iBOOD generated over 20M in revenue and achieved 100X ROI with Insider One

How iBOOD generated over 20M in revenue and achieved 100X ROI with Insider One

20M+

Revenue generated through multichannel campaign orchestration

100X

ROI achieved during quarterly Hunt campaigns

51%

Of total revenue now driven by the app
Challenge

Challenge

iBOOD operated with a fragmented marketing stack across separate tools for email, app push, and web channels. With a five-person growth team managing acquisition, conversion, and retention across six European countries, the brand needed to unify its data and operations without adding headcount.

Solution

Solution

iBOOD consolidated its full marketing stack onto Insider One, replacing Selligent and OneSignal with a single platform covering email, app push, web push, personalization, journeys, and recommendations. CDP and Architect unified customer data and powered multichannel orchestration across six markets.

Result

Result

iBOOD generated over 20M in revenue from orchestrated Hunt campaigns, achieved 100X ROI, delivered a 9% CVR uplift and 12% AOV uplift, scaled to 500K+ personalized daily newsletters, and grew app revenue contribution to 51% of total revenue.

ABOUT THE CUSTOMER

iBOOD is a leading online deal platform operating across six European countries, including the BENELUX region. The brand offers daily limited-time deals on consumer electronics and lifestyle products. With a lean five-person growth team, iBOOD manages acquisition, retention, and personalization at scale across web and app.
INDUSTRY
Retail - Consumer Electronics
INTEGRATIONS
SOLUTIONS
Architect
CDP
Smart Recommender
Category Optimizer
Predictive Segments
APIs
Integration Hub
CHANNELS
Architect
App Personalization
App Push
Email
Predictive Audience
Smart Recommender
Web Personalization
Web Push

SUCCESS STORY #1

iBOOD's multichannel Hunt campaigns deliver 20M+ in revenue and 100X ROI

The Challenge

iBOOD's quarterly sales events drove significant traffic spikes but relied heavily on paid advertising. Without intelligent orchestration, the brand risked overcommunicating customers across channels, inefficient ad spend, and missed revenue potential during its highest-impact commercial moments.

The Solution

Insider One orchestrated email, app push, and web push through Architect, using behavioral data and Predictive Segments to determine the best channel, preferred engagement method, and reachability for each customer. Ad spend was reduced before events and concentrated during The Hunt for maximum efficiency.

The Result

The Hunt campaigns generated over 20M in revenue with 100X ROI. iBOOD achieved a 9% CVR uplift and 12% AOV uplift through channel prioritization. The model reduced CAC, improved retention through onboarding journeys, and became a repeatable quarterly growth engine across six European markets.

20M+

Revenue generated during Hunt campaigns

100X

ROI achieved through campaign orchestration

9%

CVR uplift from channel prioritization

SUCCESS STORY #2

Smart Recommender powers 500K+ daily personalized emails with low unsubscribe rates

The Challenge

iBOOD users frequently browsed one product category and purchased from another, making traditional ecommerce personalization ineffective. Sending high-frequency daily emails risked unsubscribes if content relevance dropped, and the team needed a scalable way to maintain quality across a large subscriber base.

The Solution

Insider One's Smart Recommender was deployed across email, website, app, and cart abandonment flows. It combined high-intent and discovery-led recommendations, continuously optimizing based on clicks, views, and purchases to ensure every interaction remained relevant and commercially effective.

The Result

iBOOD now sends over 500K personalized newsletters daily, achieving strong open rates and CTR performance ranked among the best seen in the market. Unsubscribe rates remained low despite high email frequency, and cross-category purchasing behavior increased as a result of the continuous recommendation optimization loop.

500K+

Personalized newsletters sent daily

SUCCESS STORY #3

iBOOD turns its app into a retention powerhouse driving 51% of total revenue

The Challenge

Like many ecommerce brands, iBOOD was underutilizing its app as a retention and engagement channel. The brand needed to move beyond transactional interactions to create daily engagement habits and differentiate its app experience from standard ecommerce browsing.

The Solution

Insider One powered a strategy that repositioned the app as part of customers' daily routine. App Personalization, app push, and a personalized app inbox were combined with app-only deals and Appy Hour free shipping promotions. All app engagement was connected to unified Insider One customer profiles for consistent personalization.

The Result

The app now drives approximately 51% of iBOOD's total revenue. Customer retention and repeat visit frequency increased significantly. Daily engagement behavior grew as customers returned habitually, establishing the app as iBOOD's primary retention and revenue channel across its European markets.

51%

Of total revenue now driven by the app

One platform. Five people. Six markets at scale.

One platform. Five people. Six markets at scale. One platform. Five people. Six markets at scale.

One platform. Five people. Six markets at scale.

iBOOD unified acquisition, personalization, retention, and multichannel orchestration across Europe without growing its team. Insider One gives lean marketing teams the tools, AI, and data infrastructure to operate like an enterprise growth engine.
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