Success Story

How Waldos grew abandoned cart journey revenue share to 70% and increased email open rates by 10.6% with Insider One

Architect
Email
SMS

70%

of journey revenue share from optimized flow

+10.6%

email open rate uplift

+1.62%

delivery rate uplift

Industry

Retail – Consumer Electronics

Themes

Cross-Channel Journeys
A/B Testing & Optimization
Product Discovery

Channels

Email
Web Personalization
Web Push

Tools

Architect
Email

“Insider One helped us turn abandoned carts and email campaigns into consistent revenue drivers. With Architect, our optimized cart recovery flow now generates 70% of journey revenue, while our emails achieved a 10.6% open rate uplift. The platform’s flexibility and real-time personalization simplified our operations and delivered measurable growth month after month.”

Rafael Martinez,
Digital Marketing Manager

Executive summary

Waldos partnered with Insider One to optimize revenue-driving journeys and personalization across web and email. Using Architect, the abandoned cart flow evolved through A/B testing until its latest version concentrated 70% of journey revenue. In parallel, the “Benditas Ofertas” email campaign delivered a 10.6% uplift in open rates. Insider One enabled Waldos to run data-driven, high-impact journeys that directly improved CVR and engagement.

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About Waldos

Waldos is a leading Mexican value retailer offering consumer electronics, home goods, and everyday essentials. With a strong focus on eCommerce, the brand invests in accessible, personalized digital experiences for shoppers across Mexico.

Why Insider One?

Waldos chose Insider One to improve product discovery and boost CVR across eCommerce. Insider One’s unified platform connects email, Architect, and web personalization to tailor the shopping experience in real time based on behavior and inventory. This makes it easier to highlight strategic categories and recover sales efficiently. Fast implementation and guided optimization established Insider One as the ideal partner to scale results.

success story #1

Driving Recovery with Architect

The challenge

Waldos needed to recover more abandoned carts and increase conversions from users dropping off before purchase, without overwhelming them. The team lacked flexible, automated flows to keep interest high and fully leverage this critical revenue opportunity.

The solution

Using Architect, Waldos launched a 3-email cart recovery journey over 5 days. An A/B test moved the discount coupon from the last email to the first, increasing engagement and CVR. The current version combines refreshed creatives and clear coupon visibility in every email, turning the cart journey into one of the brand’s highest-revenue automations.

The results

70%

of cart journey revenue comes from optimized flow

success story #2

Boosting Engagement with “Benditas Ofertas”

The challenge

Waldos wanted to improve standalone email performance and understand which offers and creatives most effectively drove engagement and sales, while preserving the brand’s fun, value-focused identity for its core audience.

The solution

Through the “Benditas Ofertas” standalone email campaign, Waldos tested creative designs, personalized product blocks, and subject lines that reinforced its playful, value-driven tone. The campaign became a core pillar of weekend and seasonal initiatives such as Waldo’s Week and Hot Sale, steadily lifting engagement throughout Q1–Q3 2025.

The results

+10.6%

email open rate uplift

8X

Revenue from email during Q1-Q3 2025

Summary

By partnering with Insider One, Waldos unified cart recovery and promotional email campaigns in a single platform. Architect enabled the optimized cart journey to account for 70% of its revenue, while “Benditas Ofertas” delivered a 10.6% uplift in open rates. Intelligent automation and personalization strengthened CVR, engagement, and revenue impact across key journeys.

Looking ahead

Waldos plans to expand personalization with Eureka and deepen product discovery with more intelligent recommendations, further increasing relevance, conversion, and customer lifetime value across digital channels.

Favorite feature

Architect

Waldos’s favourite feature is Architect, which automates complex email journeys and makes it easy to test and optimize variations. It helps concentrate more revenue in high-performing flows and directly improves CR and engagement across campaigns.

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