SUCCESS STORY

How Waldo's grew abandoned cart journey revenue share to 70% and increased email open rates by 10.6% with Insider One

How Waldo's grew abandoned cart journey revenue share to 70% and increased email open rates by 10.6% with Insider One

70%

of journey revenue share from optimized flow

+10.6%

email open rate uplift

+1.62%

delivery rate uplift
Challenge

Challenge

Waldos needed to recover more abandoned carts and boost standalone email performance, increasing conversions and engagement without overwhelming customers or diluting its playful, value-focused brand identity.

Solution

Solution

Waldos used Insider One’s automated customer journeys and personalized email campaigns to optimize cart recovery flows and test creative, offer, and subject line variations that maximize engagement and revenue.

Result

Result

By optimizing flows and email campaigns, Waldos achieved 70% of journey revenue share from optimized flow and 8X Revenue from email during Q1-Q3 2025, alongside a +10.6% email open rate uplift.

ABOUT THE CUSTOMER

Waldo's is a leading Mexican value retailer offering consumer electronics, home goods, and everyday essentials. With a strong focus on eCommerce, the brand invests in accessible, personalized digital experiences for shoppers across Mexico.

INDUSTRY
Retail - Consumer Electronics
SOLUTIONS
Architect
Email
CHANNELS
Email
Web Personalization
Web Push

SUCCESS STORY #1

Driving Recovery with Architect

The Challenge

Waldo's needed to recover more abandoned carts and increase conversions from users dropping off before purchase, without overwhelming them. The team lacked flexible, automated flows to keep interest high and fully leverage this critical revenue opportunity.

The Solution

Using Architect, Waldo's launched a 3-email cart recovery journey over 5 days. An A/B test moved the discount coupon from the last email to the first, increasing engagement and CVR. The current version combines refreshed creatives and clear coupon visibility in every email, turning the cart journey into one of the brand's highest-revenue automations.

Insider One helped us turn abandoned carts and email campaigns into consistent revenue drivers. With Architect, our optimized cart recovery flow now generates 70% of journey revenue, while our emails achieved a 10.6% open rate uplift. The platform's flexibility and real-time personalization simplified our operations and delivered measurable growth month after month.

Rafael Martinez, Digital Marketing Manager
Waldos

70%

of cart journey revenue comes from optimized flow

SUCCESS STORY #2

Boosting Engagement with “Benditas Ofertas”

The Challenge

Waldo's wanted to improve standalone email performance and understand which offers and creatives most effectively drove engagement and sales, while preserving the brand's fun, value-focused identity for its core audience.

The Solution

Through the “Benditas Ofertas” standalone email campaign, Waldo's tested creative designs, personalized product blocks, and subject lines that reinforced its playful, value-driven tone. The campaign became a core pillar of weekend and seasonal initiatives such as Waldo's Week and Hot Sale, steadily lifting engagement throughout Q1–Q3 2025.

+10.6%

email open rate uplift

8X

Revenue from email during Q1-Q3 2025

Looking ahead

Looking ahead Looking ahead

Looking ahead

Waldo's plans to expand personalization with Eureka and deepen product discovery with more intelligent recommendations, further increasing relevance, conversion, and customer lifetime value across digital channels.

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