SUCCESS STORY

How All Nutrition grows AOV and revenue with Insider One personalization

How All Nutrition grows AOV and revenue with Insider One personalization

6.71%

CVR uplift from Smart Recommender campaigns

843M

CLP incremental revenue from coupon journeys

313M

CLP incremental revenue driven by social proof campaigns

Challenge

Challenge

All Nutrition struggled to identify and activate anonymous visitors, who often navigated directly to a single product or category without discovering more items that could lift AOV and overall conversions. They lacked an omnichannel orchestrator to track users across channels and coordinate high impact campaigns.

Solution

Solution

The team deployed Insider One web personalization campaigns, including carousel recommendations powered by Smart Recommender, a side coupon experience on product pages for new and returning users, and in-line social proof templates to increase urgency and trust at the cart step. These experiences were orchestrated from a single platform to target specific audiences with tailored offers.

Result

Result

Since 2021 All Nutrition has seen sustained CVR uplifts from recommendation campaigns, strong performance from side coupon journeys that have shown more than 1M coupons, and incremental revenue in the hundreds of millions of CLP. Social proof campaigns launched in 2024 continue to deliver consistent conversion gains.

ABOUT THE CUSTOMER

All Nutrition is a Chile based healthcare and nutrition retailer that sells sports supplements and related products through its ecommerce site. The brand focuses on helping customers find the right products for performance and wellbeing while driving efficient online growth.

INDUSTRY
Retail
SOLUTIONS
Google Ads
CHANNELS
Facebook Ads
Architect
Smart Recommender
Web Templates
Web Personalization
Email

SUCCESS STORY #1

Boosting AOV with Smart Recommender driven product discovery

The Challenge

Customers frequently landed directly on a target category or product page and completed their purchase journey without exploring other relevant categories and products. This behavior limited product discovery and constrained opportunities to increase AOV, despite a broad catalog with compelling offers that could lift basket size.

The Solution

All Nutrition implemented carousel recommendations on their site using Insider One Smart Recommender, configuring them with specific product characteristics such as discount percentage, margin, and top brands. They later leveraged new filtering features to launch a mixed strategy that combines High Discount, User Based, and Top Sellers algorithms so customers see highly relevant items that also support margin goals.

The Result

One of All Nutrition's top recommendation experiences has been running since 2021, consistently delivering a CVR uplift of 4.57 percent and incremental revenue of 104M CLP, approximately 112K USD. A newer mixed algorithm recommender launched with filters delivered a 6.71 percent CVR uplift and 2.8M CLP in incremental revenue, roughly 3K USD, in less than a quarter.

4.57%

CVR uplift - Top Smart Recommender experience since 2021

5%

CVR uplift - New mixed algorithm recommender with filters

104M

CLP incremental revenue - Long running recommendation campaign

SUCCESS STORY #2

Driving add to cart and AOV uplift with targeted side coupon offers

The Challenge

All Nutrition wanted to increase Add to Cart Rate and AOV among users arriving on product pages for the first time. Many of these new or returning visitors did not receive a compelling incentive at that critical moment, which limited their likelihood to add items to cart and build larger baskets.

The Solution

Using Insider One web personalization, the team launched a side coupon template on product pages that offered a one time 10 percent discount. The experience targeted new and returning users on their first visit to a product page and was delivered in both desktop and mobile experiences to maximize reach and relevance.

The Result

Since 2023 more than 1M coupons have been displayed through these campaigns, giving All Nutrition a powerful lever to convert first time product page visitors. The desktop campaign achieved a 26.10 percent CVR uplift and generated 616M CLP in incremental revenue, approximately 677K USD, while the mobile campaign delivered a 12.28 percent CVR uplift and 227M CLP in incremental revenue, around 250K USD.

26.10%

CVR uplift - Desktop side coupon campaign

12.28%

CVR uplift - Mobile side coupon experience

616M

CLP incremental revenue - Desktop coupon journey performance

SUCCESS STORY #3

Creating urgency with social proof to lift conversions

The Challenge

All Nutrition wanted to create a stronger sense of urgency for high margin or lower selling products so these items would convert more reliably. Without additional reassurance, visitors were less likely to purchase these products, which impacted both revenue and inventory efficiency across key categories.

The Solution

The team inserted an in line Social Proof Web Template within the product cart experience that highlighted how many users were currently viewing a given product. By surfacing this real time interest indicator near the Add to Cart area, All Nutrition aimed to increase perceived popularity, build trust, and motivate faster purchase decisions.

The Result

Launched in 2024, this social proof campaign has delivered consistent results since going live on desktop. The experience achieved a 14.93 percent CVR uplift and drove 313M CLP in incremental revenue, approximately 344K USD, by turning social proof into a clear signal that encourages shoppers to add items to cart and complete their purchase.

313M

CLP incremental revenue - Urgency driven cart experience

Turn on site personalization into always on revenue

Turn on site personalization into always on revenue Turn on site personalization into always on revenue

Turn on site personalization into always on revenue

Use Insider One Smart Recommender and web templates to power product discovery, targeted incentives, and social proof that lift CVR, AOV, and incremental revenue across your ecommerce site.
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