SUCCESS STORY

Brazil's leading gaming marketplace Pichau boosts revenue 102% and ROI by 329X in one quarter

Brazil's leading gaming marketplace Pichau boosts revenue 102% and ROI by 329X in one quarter

102%

uplift in quarterly revenue 

R$1.22M

direct revenue from Smart Recommender

329X

ROI in one quarter

Challenge

Challenge

Pichau needed to replace frequent, dispersed communications with fewer, more relevant interactions while unlocking greater value from Email, Web Push, and personalized product recommendations.

Solution

Solution

Insider One used advanced segmentation, personalized content, A/B testing, optimized delivery, and AI-powered product suggestions to improve channel relevance and conversion potential.

Result

Result

Pichau achieved a 102% increase in quarterly revenue, 329X ROI, 1,073% Web Push revenue growth, and 123% Email revenue growth.

ABOUT THE CUSTOMER

Pichau is Brazil's premier online marketplace for gaming hardware and accessories, renowned for its diverse product selection and expertise in the gaming industry. Serving millions of Brazilian customers through seamless digital experiences, Pichau sets standards for curated discovery and innovative engagement.

INDUSTRY
Classifieds - Others (Gaming)
SOLUTIONS
Architect
Predictive Segments
Smart Recommender
CHANNELS
Email
Web Push
App Personalization
Web Personalization

SUCCESS STORY #1

Precision engagement drives record revenue

The Challenge

Pichau previously relied on frequent communications and multiple touchpoints, but this dispersed approach did not deliver the expected engagement or conversion results. The previous platforms lacked advanced features for segmentation and channel prioritization, which limited the impact of interactions. Therefore, they needed to drive higher engagement with fewer but more relevant and personalized interactions to achieve better results.

The Solution

Insider One enabled advanced audience segmentation and content personalization, ensuring every communication, though less frequent, was more focused and relevant. Data-driven insights optimized both content and delivery timing for higher effectiveness.

Working with Insider One transformed Pichau's marketing results. Using precise audience segmentation, Smart Recommender, and Architect, we achieved a 329X ROI and doubled our quarterly revenue. Our team values Insider One's agility, data-driven personalization, and support for independent channel optimization. Every campaign now delivers more impact and measurable business growth.

Hudson Schmidt, Marketing Director
Pichau

102%

increase in quarterly revenue

329X

ROI

SUCCESS STORY #2

Unlocking channel value with Smart Recommendations

The Challenge

Pichau recognized significant unused potential in stand-alone channels such as Email and Web Push, which were largely underutilized and delivering limited impact on engagement, revenue, and ROI. Additionally, their website was not leveraging personalization to guide customers to the most relevant products, missing opportunities to convert browsing into meaningful sales. The brand needed to unlock and maximize these channels' value by implementing targeted product recommendations and personalized experiences for every shopper.

The Solution

Insider One powered Email and Web Push optimization with A/B testing, segmentation, and AI based product suggestions by Smart Recommender ensuring greater relevance and higher conversion potential.

1,073%

Web Push revenue growth

123%

Email revenue growth

R$1.22M

in direct revenue from Smart Recommender

Looking ahead

Looking ahead Looking ahead

Looking ahead

Pichau is now focusing on continuously enhancing segmentation across Architect and Smart Recommender channels, with the goal of delivering increasingly relevant and personalized content to each customer. This focus aims to strengthen loyalty, improve conversion rates, and maximize customer lifetime value through deeper orchestration of journeys with Insider One

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